mock conference presentation
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ABAC TRM PHD Conference PresentationTRANSCRIPT
Motivations for Environmental Commitment for Tour Operators in SE Asia.
A Case Study of Diethelm Travel Group’s Implementation
of Green Tourism Practices Along the Supply Chain.
Identify the importance of GREEN Tourism (environmental and socio-
cultural factors) to the travel decision making process along the supply
chain.
Examine the consumer awareness of GT practices initiated along the
supply chain.
Concerned?…YESUnderstand?…..No
Certification & BrandingCertification
A regular independent assessment of a business’s environmental impact against set criteria = credibility
Branding
a universally recognised symbol in which the consumer can have confidence
Does the customer care?
Studies have focused on the supply side of green tourism. Other studies have focused on customer perceptions.
This study will examine Green Tourism along the Supply Chain
TransportationAccommodation
Food and Beverage
Entertainment and Activities
Attractions
Destination Management
CompanyIntermediary End User
Do their opinions differ?
Research Timeline
• SPSSCustomer
Survey• Interviews
Supply Chain
• InterviewsDTG’SMD’s
Implement Green Tourism Practices at DTG
May June July August Sept Oct Nov Dec Jan Feb March April May
2010 2011
May June July August Sept Oct Nov Dec Jan Feb March April May June July August Sept Oct Nov Dec Jan Feb March April May June July August Sept Oct Nov Dec Jan Feb March April May
Literature Review Revise Literature review Revise Literature Review
Implement Green Tourism Practices at DTG
Data Analysis
Prepare Research Proposal
2009 2010 2011 2112
InterviewMD’s and Supply Chain
Analyze
Write it up!
Collect Survey Data
Timeline
PhD Course Work
Challenges?
Keeping the research focused
(green tourism is too big a topic)
Limitations of a Case study
Limitations of Time (3 year plan)
Use of quantitative research methods and SPSS
Use of qualitatitive research methods
Question, Comments, Suggestions and Ideas are Appreciated!!