SMS Banking

TABLE OF CONTENTS

• The Mobile World 3

• SMS Banking - Introduction 7• SMS Banking - Push Messages 8• SMS Banking - Pull Messages 9• Technical Overview 11• Features 12

• Example Uses 13• Benefits 15• About MobiWeb 16

• Quality 17

The Mobile World – Introduction

Our world is more Mobile now than ever. In 2013 there were more than 6 billion subscriptions.With increasing penetration of mobile phones to the most rural areas, mobile networks covermore than 90% of the world’s population. Consumers are always on the move and expect to useservices and products on the go.

There are 1 billion smartphones and there are 5 billion feature phones. All these phones havebuilt-in SMS capability. Mobile apps and smartphones are the latest trend in the industry, offeringrich functionality, but limiting the potential marketplace. Availability, affordability and ubiquity makethe mobile phone SMS capability an essential platform for global enterprise banking products andservices.

With the internet and mobile revolution, expectations are shifting towards the mobile phone. Manyglobally established financial institutions now choose SMS as a key channel when planning theirmobile strategy. The mobile phone has become the new “must have” for any serious “innovative”banking product.

The Mobile World – Introduction

Financial institutions constantly face new competitive challenges to improve margins or to reducecosts. Over the years technological innovations have helped banking corporations to reducecosts, deliver new services and enhance banking customer experiences. As the mobile revolutioncontinues to evolve, mobile technologies are available for the banking industries to adopt anddeploy. The Short Message Service (SMS) is a well-established, mature technology that bankinginstitutions can benefit greatly from. It is available on all mobile phones across all technologies,including GSM, CDMA and 3G.

The Mobile World – Facts

• 6 billion subscriptions worldwide.• Mobile operators cover more than 90% of the world.• Consumers are always on the move (Consumers expect to use services

and products on the go).• All mobile phones support SMS (Smartphones and feature phones).• SMS does not require data connections or apps.• SMS is cost effective and ubiquitous.• Consumers carry their mobile phone and use it for everyday activities 24

hours a day, 7 days a week (the easiest and cheapest channel on which customers can be reached on the spot).

• SMS traffic is expected to expand to nearly 10 trillion by 2015.

Developed Nations, 1515

Developing nations, 5400

Africa, 629

Arab States, 410

Asia & Pacific, 3604

CIS, 397Europe,

780

The Americas, 1059

The Mobile World - Mobile cellular subscriptions (millions) - 6915 millions

Source: © International Telecommunication Union (May 2014)

SMS Banking – Introduction

SMS banking is a type of mobile banking, a technology-enabled service offering frombanks to its customers, permitting them to operate selected transactional bankingservices over their mobile phones using SMS messaging.Through the SMS Banking service channel:• Banks and financial institutions service and engage their customers anytime,

anywhere and without internet.• Customers receive the latest information through their mobile phones anytime and

from anywhere in the world, at their outmost convenience. SMS Banking is divided to:• Push Messages, SMS messages bank sends to customer’s mobile phone, without

the customer initiating a request for the information.• Pull Messages, SMS messages bank sends after customer initiates a request using

a mobile phone.

SMS Banking – Push Messages

Push Messages are automatically send by the bank to customers’ mobile phones.These messages can be on demand broadcasts (vital information alerts) orevent/transaction based (notifications) on registered accounts.

Financial Institution Infrastructure / Banking

Systems

Enterprise Cloud MessagingPlatform

Mobile NetworkOperators

Financial InstitutionCustomers

Push Message Process

Bank corporation infrastructure banking systems connect to MobiWeb Enterprise Cloud MessagingPlatform (MWECMP) and transmit SMS messages data through established secured connections.MWECMP utilizes its direct connections with the Mobile Network Operators (MNOs) and MNOs deliverSMS messages to bank corporation’s customers.

SMS Banking – Pull Messages

Pull Messages are initiated by the customer, using a mobile phone, for obtaininginformation or performing a transaction on the bank account.

Financial Institution Infrastructure / Banking

Systems

Enterprise Cloud MessagingPlatform

Mobile NetworkOperators

Financial InstitutionCustomers

Pull Message Process

Bank corporation's customers send SMS messages that include transaction commands to predefinedbanking service numbers. MNOs receive SMS messages and transmit them to MWECMP through directconnections. MWECMP sends SMS messages data to bank corporation infrastructure banking systemsthrough established secured connections.

Step 1

SMS Banking – Pull Messages

Pull Message Process Step 2

Based on the transaction commands of the SMS messages received by the bank infrastructure bankingsystems in Step 1, bank corporation infrastructure banking systems process the transaction commandsand prepare response SMS messages. Then, bank corporation infrastructure banking systems connect toMobiWeb Enterprise Cloud Messaging Platform (MWECMP) and transmit SMS messages data throughestablished secured connections. MWECMP utilizes its direct connections with the Mobile NetworkOperators (MNOs) and MNOs deliver SMS messages to bank corporation’s customers.

Financial Institution Infrastructure / Banking

Systems

Enterprise Cloud MessagingPlatform

Mobile NetworkOperators

Financial InstitutionCustomers

SMS Banking – Technical Overview

Bank Corporation Infrastructure / Banking

Systems

Enterprise Cloud MessagingPlatform Mobile Network

Operators

SMPP / HTTPS APIs SS7 / Direct Connections

Secured Virtual Private Network (VPN)

Secured Virtual Private Network (VPN)

Bank Corporation CustomersGSM / CDMA / Satellite

SMS Banking – Features

- Worldwide Coverage- Simplified Global Messaging through one

interface- Established, Flexible & Ubiquitous Technology- High Performance (2000 SMS per sec)- High Availability (99%)- Low Deployment, Maintenance and Support cost- Enhanced Security (VPN / up to 1024bit AES)- 24/7 Enterprise Support through SLAs- Minimal Foot Print in Bank’s IT Infrastructure (No

programming libraries required)- Easy Integration (SMPP / HTTP APIs)- Highly Customizable and Scalable Solution

SMS Banking – Example Uses

Push Message Applications

- One-time passwords and user authentication

- Credit card & loan payment reminders

- SMS card activations

- SMS marketing for promotions, loyalty points &discounts programs

- Transaction confirmation requests (Credit Card& Web Banking)

- Periodic account balance reporting

- Execution status of standing orders

- Payment notifications of cheques issued

- Insufficient funds notifications

- Large value withdrawals on accounts or ATMs

- Payment notifications of cheques issued

- Large value payments on credit cards or out ofcountry activities on credit cards

- Anti-fraud notifications

- Call center information responses

SMS Banking – Example Uses

Pull Message Applications

- Loyalty points requests

- Credit card limit requests

- Account balance requests

- Standing orders requests

- Customer service inquiries

- Mini statement requests

- Electronic bill payments

- Transfers between customer's own accounts

- Stop payment instructions on cheques

- Requesting suspension of credit cards

- Credit card & loan payment reminders

- De-activating lost or compromised credit ordebit cards

- Foreign currency exchange rates inquiries

- Fixed deposit interest rates inquiries

SMS Banking – Benefits

• High ROI.• Increased revenues.• High cost savings for Marketing, Card Operations, Fraud, Banking

Operations and Customer Support. • Fraud activity losses reduction.• Reduced collection costs.• Increased customer loyalty, convenience and satisfaction.• Enhanced customer experience / reduced customer support cost.• High availability of banking operations anywhere, anytime and without

internet.

About MobiWeb

Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2Cand C2C mobile interaction.

MobiWeb has established multiple direct connections with mobile operators around theglobe. This makes MobiWeb the ideal partner for companies that demand high quality SMSmessaging services, meeting the most demanding enterprise requirements.

MobiWeb actively participates in the development of the mobile ecosystem as a GSMAassociate member and a Mobile Marketing Association (MMA) member.

Using direct connections to telecommunication carriers and operators in the largest clouddata centers spanning across the globe, MobiWeb provides high quality telecommunicationsolutions to more than 2350 enterprises.

Quality

Unrivalled Quality

High Performance

SLAs

Enhanced Security

Easy Integration

99% Availability

Worldwide Reach

• Worldwide reach, covering 96% of the world

• High performance SMS messaging processing

• Strict Service Level Agreements

• 99% service availability with fallback ability –

Redundant Infrastructure

• Enhanced security

• Easy integration with minimal footprint

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