“ Mobilize Your Marketing.. Now! “

Digital Marketing Conference

5-6 June, 2012 / Ljubljana

Arda Kertmelioglu

Co-founder & VP Marketing / MOBILERA

Board of Directors / MMA EMEA

@ardakert

About MOBILERA

Meet Mobilera

3

First Turkish mobile campaigns, R&D center

Full mobile marketing International presence

First mobile community & integrated campaigns

Fastest growing Turkish tech company

Mobile Advertising spin-off MMA EMEA board seat

Clients in 6 countries International acclaim

First DOOH applications Global & National Awards Offices in 9 countries

Full-service Digital Marketing Partner Mobile+Web+Social+ Digital-out-of-home EU Funded R&D projects: Smart POS integration Wearable devices Smart home

Skillset

Mobilera’s Ecosystem

Agencies

Client Brands

Publishers & Partners

Operators

2005 2006 2009 2004 2008 2006 2004 2010 2005

2008 2009 2009 2009 2005 2007 2007

Global Recognition

MMA Mobile Marketing Association EMEA (Europe, Middle East and Africa)

Board of Directors 2010 – 2011

Arda Kertmelioglu, Founder & CMO, Mobilera BV

Babs Rangaiah, VP / Global Communications Planning, Unilever

Gökhan Salmanoğlu, Digital Marketing Manager, Procter &

Gamble

Attila Weisz, Digital Marketing Manager, The Coca-Cola Company

Edward Laws, Director, Mobile EMEA, Yahoo!

Tanya Field, Director Mobile Data Group, O2

Simon Holland, Director Advertising Solutions, Alcatel-Lucent

MelisTurkmen Ertem, Product & Service; Division Head, Turkcell

Philippe Huysmans, EMEA Bus. Dev. Manager, Microsoft

Jonathan Kelly, Group CRM, Vodafone Group

Nick Wiggin, Head of Advertising & Partnerships, Ericsson AB

Hervé Le Jouan, Advisor comScore Board

Christopher Billich, Head of Mobile Search & Advertising, T-Mobile

Ludovic Levy, Mobile Advertising Dir., Online Advertising, Orange

The Mobile Marketing Association (MMA)

The Mobile Marketing Association

The MMA is the premier global non-profit trade

association representing all players in the mobile

marketing value chain. With more than 700 member

companies, the MMA is an action orientated

organisation with global focus, regional actions and

local relevance.

Join the MMA?

Paul Berney Chief Marketing Officer &

Managing Director, EMEA

paul.berney@mmaglobal.com @PaulBMMA http://www.mmaglobal.com/

To make mobile an

indispensable part of the

marketing mix

The role of the MMA

Asia Pacific

(APAC)

China

Hong Kong

India

Japan

Philippines

Latin America

(LATAM)

Argentina

Brazil

Mexico

Europe, Middle

East

and Africa (EMEA)

Austria

East Africa

France

Germany

Hungary

Italy

Middle East

Nordics

Portugal

Spain

South Africa

Türkiye

UK

Global reach – local relevance

North America

(NA)

Mobile Channels

Mobile media channels

• Messaging Channels: SMS, MMS, Email, USSD

• Browsing Channel: Mobile Web

• Download Channel: Mobile Apps (various OS)

• Proximity Channels: Bluetooth, Wi-fi, RFID, NFC,

Proprietary Channels, AR

• Content Channels: Video, Audio, Games

Mobile Search

Mobile search Mobile site

Mobile search goes hyperlocal

.. and mobile search leads to conversions

Mobile Apps

Mobile apps - Facts & figures

Dot Com Infoway (DCI) “Apponomics: The World of Mobile Apps” – May 2012

Mobile apps

Dot Com Infoway (DCI) “Apponomics: The World of Mobile Apps” – May 2012

Mobile apps

Dot Com Infoway (DCI) “Apponomics: The World of Mobile Apps” – May 2012

Mobile apps

Dot Com Infoway (DCI) “Apponomics: The World of Mobile Apps” – May 2012

Mobile apps

Dot Com Infoway (DCI) “Apponomics: The World of Mobile Apps” – May 2012

Most downloaded

mobile apps ‘11

Zippo Lighter (Free + In-app purchase) The most popular branded app of all times Downloaded more than 17.2 million times

Starbucks (Free + In-app purchase)

Starbucks loyalty card-app + gift card (payment via PayPal or credit

card)

Most downloaded branded mobile apps

Mobile Advertising

Mobile advertising: The way to stand out

Mobile Social Media

Mobile social usage (Q4/2011)

Mobile social usage (Q2/2012)

Socialbakers

In 6 months; Facebook grew : 50% Facebook mobile grew : 150 %

Socialbakers

6 months ago

Today: Is mobile Facebook’s kryptonite?

Research

“ Thank you!..“

Digital Marketing Conference

5-6 June, Ljubljana

Arda Kertmelioglu

@ardakert