mobilization campaigns in the internet
DESCRIPTION
TRANSCRIPT
Mobilization campaigns in the Internet
an example of their effectiveness in Ukraine
Introduction
Ukraine:• 11,96 mln. people who used Internet at least once per
month;• 420 thousand of blogs and 20 thousand of communities;• More than 5 thousand Twitter users;
Mobilization campaign – what is it?
Internet mobilization is a technology for getting people involved into solving different problems or reaching concrete aims with the help of the Internet
Instruments: social networks, blogs, microblogs, virus video, flashmobs, petitions, appeals.
How can we change ourselves in 90 days?
In August, 2009 only 50% of citizens expressed their desire to vote.
CN OPORA decided to improve the situation using new media technologies.
We started with a slogan: Change yourself, change the country. Cast a vote!
Campaign’s start
• 25 most active users – campaign’s coordination group
• A concrete group of pioneers who coordinate the work of a number of users
• We did not have big grassroot.
The instruments we used
Our candidate
Electronic exit-poll
Video clip
Online actions
Demotivators
Image products
Results
• First Ukrainian mobilization campaign in the Internet
• We checked effectiveness of instruments• We collected useful information and
knowledge• Turnout increased from 50% to 75%
Conclusions
The main moments while planning the campaign:
• you should have a concrete problem;• you should be ready to organize activities
offline;• your problem should be solved after a
concrete period of time.
That`s it.
Andrii DutchakCivil Network OPORA – LvivSite: http://
opora.lviv.ua/Twitter: @doctor_jutaBlog: http://
juta.lviv.ua/