1. Strictly Private and Confidential Autonomous Driving: The Ideal Experience Mobility user experiences for consumers and connected automation Christopher Andrews Leader of Emerging Technologies Mobility user experiences for consumers and connected automation 2. Strictly Private and Confidential Autonomous Driving: The Ideal Experience Mobility user experiences for consumers and connected automation Mobility user experiences for consumers and connected automation 2015 autonomous mobility cockpit user experience research How consumers might behave during various stages of automated piloting How the cockpit needs to evolve to accommodate these new behaviors Recent activity in the commercialization of connected and automated vehicle technology 3. Strictly Private and Confidential 52% 48%Female Male Age Range 28 Average Age 22 35 26% 74%Children No Children Some College 10% Bachelors 61% Masters or Doctorate 26% High School 3% Participant Demographics 4. Strictly Private and Confidential Strictly Private and Confidential 87% 32% 58% 3% Phone Type 39% Car Pool or Car Sharing Services Currently Own Vehicle Average Hours Per Week in Vehicle = 11 Participant Demographics 5. Strictly Private and Confidential NHTSAs five levels of vehicle automation LEVEL 0 LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 No Automation Function-Specific Automation Combined Function Automation Automation that takes over safety-critical functions under certain traffic conditions. Driver is available for occasional control Full Self-Driving Automation Visteon scenario 1 Visteon scenario 2 Visteon scenario 3 Strictly Private and Confidential Limited Self- Driving Automation Vehicle performs all safety- critical driving functions for entire trip. Driver not expected to be available for control any time during trip Automation of at least two functions, for example adaptive cruise control and lane steering Automation of one or more functions: electronic stability control or pre-charged brakes Driver is in complete and sole control of brakes, steering, throttle, and motive power at all times 6. Strictly Private and Confidential Person driving on a freeway Person glances at phone Driver pulls wheel to right, but vehicle stays in lane Car maintains speed and following distance during distraction Vehicle takes evasive action if sudden maneuver is needed Person resumes driving when they are no longer distracted LEVEL 2 Combined Function Automation Automation of at least two functions, for example adaptive cruise control and lane steering 7. Strictly Private and Confidential Person driving on a freeway Person enters an autonomous driving lane Person can do other activities while in the autonomous lane Countdown to manual drive mode begins when the exit is near Vehicle transitions the active driving duties back to driver Person resumes manual driving LEVEL 3 Automation that takes over safety-critical functions under certain traffic conditions. Driver is available for occasional control Limited Self-Driving Automation 8. Strictly Private and Confidential Person enters a destination on their phone and requests their car Car pulls up and the person gets in Car begins driving, the person can now perform other activities Car arrives at its destination Car finds a parking place and parks itself Person exits the vehicle LEVEL 4 Full Self-Driving Automation Vehicle performs all safety- critical driving functions for entire trip. Driver not expected to be available for control any time during trip 9. Strictly Private and Confidential How do they feel about autonomous driving? 10. Strictly Private and Confidential TrustworthyTrustworthy Trustworthy Relaxed Entertained Efficient Relaxed Entertained Efficient Relaxed Entertained Efficient Personal Personal Personal SCENARIO 1 SCENARIO 2 SCENARIO 3 11. Strictly Private and Confidential PERSONAL Controllable (Responsive, Contextual) Informative (Notifying, Alerting, Accurate) Reliable (Reassuring) Simple Secure Safe Trustworthy Relaxed Entertained Efficient Working Communicating Eating Grooming Socializing Watching Playing Listening Sleeping Unwinding Enjoy the ride Scenario 1: Ideal Attributes 66% 34% Car Drives I Drive Engaging (Fun) Caring (Learning, Adaptive) Convenient Customized Compatible (Connected) Comfortable (Liberated) 12. Strictly Private and Confidential How the cockpit needs to evolve to accommodate these new behaviors Recent activity in the commercialization of connected and automated vehicle technology 13. Strictly Private and Confidential Big data >3,500 North America >50 Latin America >50 Indi a >2,000 Europe >400 Japan >250 China >250 Middle East 90% of the data in the world today was created in the last 2 years Communication 300 hours of video uploaded every minute 3.4 million e-mails sent every second 400 million tweets per day Communication is no longer only person to person, but also person to machine and machine to machine Artificial intelligence Systems that perceive their environment and take actions will maximize chances of success. Data ownership models will continue to evolve owner vs provider Trends in connected and automated vehicles 14. Strictly Private and Confidential Electronics & Software growth Electronics and software content on vehicles is growing dramatically 89% 15% Vehicles with embedded connectivity will grow from 15% to 89% from 2014-2024 Trends in connected and automated vehicles Electronics systems contribute to more than 90% of automotive innovations However, infotainment systems also lead to the most problems in new vehicles 90% 0 50 100 150 Typical Luxury Car Mac OSX "Tiger" Mercedes S-Class Boeing 787 Dreamliner F-22 Raptor Space Shuttle Todays vehicles have around 100 microprocessors That number will double in 5 years Lines of SW code in Millions 15. Strictly Private and Confidential Highly automated driving modes With flexible and holistic Human Machine Interfaces (HMI) Greater personalization Upgradability Smart connected vehicles All of this leads to and significant challenges around managing Information. Cockpit cognitive load Situational awareness for the pilot A new way of design thinking How to design for success? 16. Strictly Private and Confidential Partial Automation Highly Automated Driving Autonomous Vehicles 2015 2016 2018 2020 2025 2030 Highway Highly Automated driving Automated Parking Flexible & holistic HMI Enhanced personalization Pervasive Connectivity Always on features Smart city interactions Pilot Monitoring & Gesture Autonomous Low Speed City Automated Mobility Swarm Intelligence Vehicle Sharing Immersive Cockpit reality Critical system redundancy (aerospace & defense models) Complexity Cockpit User Experience Evolution Enabling Technologies 17. Strictly Private and Confidential We now design for the entire cockpit experience, not separate boxes We use the latest multi-core processors, virtualization solutions, and modular software frameworks This provides increased personalization, that prioritizes critical information for the driver It is safe and secure Designers can now deliver creative packaging and cockpit design options 18. Strictly Private and Confidential A security focused approach to cockpit module consolidation that addresses the increasing complexity of cockpit electronics and delivers an improved driving experience. Using a holistic view of value, this solution considers the total cost of ownership. SmartCore meets the needs of all vehicle segments through a scalable and flexible framework. 19. Strictly Private and Confidential 19 Thank You