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CMYK

CMYK

Mobility April 2014

Mobility Personality

“Intel is partnering with Indian OEMs to launch innovative devices”

What is the broad strategy that Intel is having towards the tablet segment in India as well as globally?

Tablets represent a big, growth

market and we are targeting to ship

40Mu this year, globally. Based on the

success of Bay Trail as well as the product

and customer agreements we have

announced at Mobile World Congress,

we have a rich pipeline of tablet and

phablet design wins, which put us on a

path to meet our goal. In India, we are

also engaged with a few local OEMs to

bring Intel powered tablets to market.

What kind of market share does ‘Intel Inside’ driven tablets have today, when compared with Android or Apple driven tablets?

As a company policy we do not

comment on figures pertaining to

market share. At the same time, I

would like to clarify that today our

customers are shipping tablets based

on Intel Architecture running both

Android as well as Windows.

Please share your strategy to garner more market share in this space?

In 2014, Intel has increased its

focus on the tablet space globally.

Locally Intel is partnering with select

local OEMs such as Micromax to

launch innovative new devices in

the mobility segment. This is part of

our overall strategy to increase our

market share in the country. Key to

success here is design wins and we

are committed to bringing innovating

form factors at attractive price points,

offered by multinational as well as

local OEMs.

In India, we will not only focus

on the consumers, but also the

education segment as well as the large

government tender deals.

In the coming months and quarters, how does Intel look at this segment of converging segment of tablets -- more and more technologies are getting packed inside one device and many vendors are jumping on the bandwagon today? Your comments please.

As the tablet market matures,

vendors are trying to cater to different

consumer preferences in terms of

price, screen size, OS, calling features

and so on. And as you see the market

evolving, we are also going to see the

mainstream players bringing a great

experience at really good price points

in the market. Case in point is Dell that

recently launched their Venue range

of tablets powered by Intel which is

available in the market for less than

`10,000.

At present how many brands support Intel platform for tablets on global scale? What is Intel doing to increase the effort here?

At the MWC, several of our

customers announced new products

based on our processors and modems,

including ASUS’ new Fonepad with

Intel LTE, and the HP ElitePad 1000

and HP ProPad 600, the first 64-

bit Windows tablets with BayTrail.

Intel also announced a multi-year

agreement with Lenovo to introduce

new Intel-based mobile devices across a

variety of smartphone and tablet form

factors spanning value to performance

market segments. Foxconn and Intel

are teaming up to drive the broader,

global availability of high-quality,

affordable Intel-based Android tablets.

Intel will provide Atom processors

and communications platforms for a

range of Foxconn products beginning

this year. Apart from these, we already

have Dell and Acer that have their

Intel powered tablets running on Intel

available in the Indian market.

In our interactions with the channel community, it has come out that channel partners are becoming more comfortable and eager to sell tablets / phablets and hence sales of traditional PC or laptop is coming down heavily. What is your opinion on this?

Channels business run on volumes

and the growing tablet/phablet gives

them an opportunity to sell more to

the consumers. Tablets are definitely

hot right now, but PC has its own

relevance and in my opinion, both will

continue to co-exist in a consumer’s

home. In fact, if you look at smaller

cities, there is a very healthy desktop

demand that channels cater to.

Intel is largely seen as a traditional PC and Laptop powering company and not a tablet or phablet organization do you agree on this?

Intel continues to maintain its

position as the global leader when it

comes to processors for traditional

PCs. With changing market realities,

we are focusing on Mobility as a

growth business for us and making

the necessary investments in our

development, in market expansion,

sales and marketing to win share.

And we are making good progress on

the product front. At Mobile World

Congress 2014, Intel announced:

• Two new 64-bit ready Intel®

Atom™ processors – the dual

core Merrifield and the quad

core Moorefield, which offer an

ideal combination of fast, smart

performance and long battery life

for mainstream and performance

Android smar t phones and

tablets.

• Intel officially introduced the

new Intel® XMM™ 7260 – a

power-efficient, small footprint

communications processor with

compet i t ive LTE-Advanced

f e a t u re s i n c lu d i n g c a r r i e r

aggregation, CAT6 speeds and

support for TD-LTE and TD-

SCDMA.

• Customeragreementsanddesign

wins that expand the availability of

Intel-based mobile devices:

• In te l announced a mul t i -

year agreement with Lenovo

to introduce new Intel-based

mobile devices across a variety of

smartphone and tablet form factors

spanning value to performance

market segments.

• ASUSwilldeliverabroadportfolio

of Intel-based smartphones and

tablets. At MWC, ASUS unveiled

t h e A S U S Fon ep a d 7 LT E

–featuring an Intel Atom processor

and Intel LTE connectivity.

• Foxconn and Intel are teaming

up to drive the broader, global

availabil ity of high-quality,

affordable Intel-based Android

tablets. Intel will provide Atom

processors and communications

platforms for a range of Foxconn

products beginning this year.

• HPannouncedthefirst64-bitBay

Trail tablets - the HP ElitePad 1000

and the HP ProPad 600.

Af t e r h a v i n g f o c u s e d heavily towards garnering big marketshare in the

tablets and mobility space, India is a big market for Intel today and the company is going after mobility products driven local brands such as Micromax in order to make big inroads in the local market. Sandeep Aurora, Director, Marketing and Market Development, Intel South Asia shares his thoughts on the company’s strategy for India and the road ahead.

Sandeep Aurora, Director, Marketing and Market Development, Intel South Asia