mobility on demand (mod) sandbox program · mobility on demand (mod) sandbox program carol...

Mobility on Demand (MOD) Sandbox Program

Carol Schweiger, PresidentSchweiger Consulting LLCSeptember 7, 2016

Schweiger Consulting LLC MOD Sandbox Program 2

Presentation Agenda

Changing Mobility Landscape Mobility on Demand (MOD) concept MOD Sandbox Demonstration Program Notice of Funding Opportunity Mobility as a Service

3Schweiger Consulting LLC MOD Sandbox Program

What is Mobility on Demand (MOD)?

3

An integrated and connected multi-modal network of safe, affordable, and reliable

transportation options that are available to all

Collaboration between ITS Joint Program Office and FTA


FTA Mobility on Demand (MOD) Program Long term strategic vision for a multimodal,

integrated and connected transportation system

Concept that imagines mobility as a commodity and a service

Conceptual Notions of MOD: Promotes choice in personal mobility Leverages emerging and existing technologies, and

data exchange Encourages multimodal connectivity and system

interoperability Promotes new business models that improve service

quality


What’s Driving MOD?

Aging Americans Require Mobility Choice Older Americans on the rise From 2005 to 2020 there will be 30 million additional

people age 60 or older “Aging in place” requires unique mobility options

Millennial Americans Want Mobility Choice Public transportation utilization on the rise Younger generations want both convenience and cost

savings 66% of Millennials consider transportation alongside

housing decisions All Travelers Need Mobility Choice Veterans with disabilities Travelers with disabilities Low income individuals and minors


Conditions Encouraging MOD Renewed concepts in car ownership (RelayRides,

Car2Go) Shared economy model is growing (Lyft, Bridj,

RideScout) Peer to peer transactions (airbnb, Peerby) Increased urbanization and changing

demographics Preference growing for alternative transportation


Technologies Enabling MOD

“Big Data” and New Analytics Smart Cities and the “Internet

of Things” Connected Vehicles Automation and Automated

Vehicles Social media Smartphone technology and

new payment apps

July 2014 Cover


What is the MOD Sandbox?

Demonstration program to explore MOD models Explores innovative approaches to integrate

MOD solutions with public transportation Empowers project teams to implement

innovative business models to deliver high-quality, seamless and equitable mobility options

Informs FTA how to approach MOD and structure future MOD policies and support grantees


Traveler Decision Tools

IntegratedPayment

$

Incentives c

Smart Parking P

Traveler

FTA’s MOD Program


• Many players can come together to innovate, experiment and learn

• Apart from conventional practices and constraints

• All can bring different tools and play together as they choose

Why a Sandbox?


MOD Sandbox Program Overview

$8 Million available Notice of Funding Opportunity (NOFO) to

request proposals Notice in Federal Register – May 3, 2016 Application deadline - July 5, 2016 Announcement of Projects - 2016 FTA seeks bold and innovative projects with

strong partnerships Projects require 20% cost match Multiple project awards


MOD Sandbox: Eligible Applicants and PartnersProviders of public transportation with one or morestrategic partners:

Shared use mobility providers Technology system suppliers Transportation operators (e.g.employee,

campus and airport shuttles) State and local governments Research consortia, industry organizations,

universities, others Applicant can designate“key” partners


MOD Sandbox: Eligible Applicants

Providers of public transportation with one or more strategic partners: Public transit agencies State/local government DOTs Federally recognized Indian tribes


MOD Sandbox: Projects

Eligible activities lead to demonstration of innovative MOD and transit integration concept. Examples: Planning Software development Conducting operations demonstration

FTA may invite project teams to take part in sandbox through participation agreement that does not award funding

Project leads to minimum 12-month demonstration Data collection and evaluation of project Projects address equity and accessibility Applicants encouraged to identify exceptions or

waivers to Federal requirements necessary to implement projects


Guiding Principles of MOD Vision

System Integration (data exchange, common user interface) of existing MOD products and services; development of new will be considered

Partnership Driven - evidence of commitment to support MOD both technically and institutionally

Innovative Business Model where individually proven products can partner to collectively deliver better service to travelers

Equity of Service Delivery - Demonstrate and promote unique role transit holds in providing equitable service for all potential travelers


Guiding Principles of MOD Vision (continued) Traveler Centric/Consumer Driven MOD defined by performance Quality and carefree personal mobility choice for

individuals Data Connected/Platform Independent MOD (end state) drives the technology Technology doesn’t change the MOD vision, it provides

the capability to realize in an interoperable fashion Mode Agnostic/Multimodal MOD embraces all modes and resources to support

personal mobility choice in integrated, connected and multimodal manner


Challenges and Opportunities

First/Last Mile Solutions Paratransit/Demand Response Services Integrated Fare Payment Trip planning Open Data/Data Sharing Land Use and/or Service Planning Equity and accessibility Evolving definition of Public Transportation Performance Metrics (e.g., Ridership) “The 3 Rs” – Rules, Requirements and

Regulations


MOD’s Research Direction

Foundational Research State of Practice reports Identification of challenges & opportunities

Stakeholder Engagement and Outreach Virtualization tools Workshops and Webinars

Big Data Analytics and Evaluation Methods Acquisition and inclusion of new data sources Understanding new business models

National MOD Showcases


MOD Enablers


MOD Focus Areas


MOD Sandbox Strategy

Rolling solicitation: To effectively navigate in MOD space where

innovative mobility concepts, technologies and service models are emerging almost every day

Would allow FTA to review and select project application submissions on a regular basis, subject to funding availability

Full and Open Competition: Local transit agencies serving as leads in proposed

project partnerships FTA review and select all MOD Sandbox applications

on full and open competition basis Based on predetermined and published selection

criteria


Mobility as a Service (MaaS)

Scalable door-to-door mobility services without owning a car (better level of service than private car)

Seamless and efficient flow of information, goods and people

Open interfaces to transport services Example: Personal mobility package for $200/month: Transportation from A to B according to service level

agreement (SLA) Including all transportation services Including transport related services (city logistics, home

deliveries etc.) Roaming in other cities and countries

22


Setting the U.S. Stage

Mobility dominated by personally owned vehicles, accounting for >80 % of trips Produce 15% of U.S. emissions Account for 30% of global oil

combustion Sit unused over 95% of the time Consume 27% of income in U.S.

median income households Reliance on personal vehicles

leaves lower-income persons without access to affordable mobility


Setting the U.S. Stage (continued)

7 major trends over the past 5-10 years: Demographic changes, with Baby Boomers

and Millennials in large numbers Preferences for urban living and more flexible

lifestyles WiFi, GPS, sensors and smartphones Anywhere everywhere connectivity Car driving/ownership preference changes Travel as part of life experiences Redefining transport through new street

designs, service providers and systems


Setting the U.S. Stage (concluded)

Trends over the next 5-10 years: Synchronizing and connecting every network Performance-based public–private partnerships

becoming norm Diversification and consolidation of transport

manufacturers and providers Modular, combined shared e-mobility systems

to scale Commercial deliveries and introduction of drones Driverless vehicles and their potential MaaS, with routing, booking, payment,

unlocking, gamification and trading


70

60

50

40

30

20

10

0

Extent of Service Availability in U.S.

Source: Lindsey Hallock and Jeff Inglis, “The Innovative Transportation Index: The Cities Where New Technologies and Tools Can Reduce Your Need to Own a Car,” February 2015


Opportunities

Redefine “public transportation” Change travel modeling to account for: New mode choice behavior Incorporating incentives or rewards Integrating technology-enabled transportation tools Incorporating effects of new transportation tools – both

individually and in combination Implement integrated payment systems (see

next slide) Explore potential of new tools to meet mobility

needs of those currently poorly served


Integrated Payment=Improved Mobility

Use of mobile devices driving this Mobile payment can be deployed much

faster than ticketing systems Banks competing with other payment

players Contactless NFC technology standard

feature in mobile devices Creation of mobile ticketing ecosystem

Schweiger Consulting LLC


Opportunities (continued)

Provide public access to transit data Expand data available to the public Adopt open data and open source

software policies Data sharing to: Better understand goods and people

movements Predict changes in movements

Continue development of open protocols


Opportunities (concluded)

Clarify regulations on new services, such as Transportation Network Companies (TNC)

Encourage complementary public transportation and new mobility tools

Make better use of existing technology and infrastructure: Rethink – Optimize – Rebuild – Build new

People-aware not vehicle-aware systems and infrastructure (see next slide)

Expand access to cellular networks, Wi-Fi, and electric outlets in transit stations, and aboard transit vehicles


Vehicle-aware to People-aware Systems Should be: Mapping people movements

onto available options Providing people with

actionable information Using simulation and better

demand modelling Examples: Where pedestrians travel

using pedestrian counting Bicycle awareness/counting

employed to better time bicycle lights


Vehicle-aware to People-aware Systems (continued) Still struggling with traveler information –

whether: Crowdsourced (e.g., Moovit) Integrated system for multiple regional

operators (e.g., Triplinx in Toronto) Do not always monitor information

provided to the public Focus on personalized mobility (one

person’s way of traveling will not be the same as the next person’s)


Opportunities: Institutional Existing institutional environment key factor Participating organizations may conduct

business in a different way From a traveler perspective Financing necessary for technology

procurement, implementation, and on-going operations and maintenance


Opportunities: Institutional (cont’d)

Changes required to existing institutional environment

Coordination with other providers/ agencies: Jointly procure systems Exchange data and information

Lacking ITS technical experience - human or computer resources

Changes needed in technology vendor community to successfully develop/ implement new systems


Opportunities: Operational

Many transit agencies operate independently and do not coordinate their services

Changes in way agencies schedule and operate their services

Array of policies and objectives from different governmental and regulatory agencies, while trying to satisfy the needs of the traveling public simultaneously

Interface(s) among existing and proposed technology Role of each agency in both transportation system and

MaaS ecosystem Changes caused by deployment of MaaS


Opportunities: Technical

Old/unintelligent infrastructure If technology fails, how to manually perform MaaS

functions Travelers without credit accounts Travelers without mobile device capable of functions

needed to interact with MaaS applications -“information equity”

Automation of functions – could alienate staff and customers

Ability to use or integrate old with new technologies Lack of technical guidance and information for agency

staff Lack of ITS infrastructure, especially in rural areas

“… shift from selling features & benefits to building relationships with

consumers…”

Ithaca – MaaS as Customer Service Integrator

Dwight Mengel, Chief Transportation Planner, Tompkins County Dept of Social Services


Business Model Value Propositions

Consumer education - mobility Individual mobility solutions Personal Mobility Accounts Discounts and public supports Clearinghouse for financial transactions Concierge service - resolve complaints Guaranteed Ride to work and home Local businesses co-marketing and

discounts

Mobility Menu Unit Cost Unit

Annual Adult Bus Pass $ 450 Annual

Annual Youth Bus Pass $ 110 Annual

Ithaca Carshare "Its my car" Plan $ 8 Hour

Ithaca Carshare "Just in Case" Plan $ 11 Hour

Car Rental $ 55 Day

Taxi trip - City $ 8 Urban Trip

Taxi trip - Rural $ 20 Rural Trip

Bicycle Maintenance $ 50 Voucher

Electric Bike Purchase $ 2,000 HE Bike

Bike Purchase $ 700 Bike

Rideshare Driver – Miles $ 0.54 Mile

Rideshare Rider – Miles $ 0.15 Mile

GADABOUT Paratransit $ 4 Trip

Vanpool Membership $ 125 Month/Seat

Guaranteed Ride $ 30 Annual


Small City Household1 car, 2 adults, 1 youth, Walkscore = 96

Small City Mobility BudgetCarshare $ 900 Annual Bus Passes (2) $ 560 Taxi $ 192 Bicycle Maintenance $ 100 Guaranteed Ride $ 30 Member Support $ 178 Annual Total $ 1,960

Monthly Payment $ 163


Rural Household1 car, 2 adults, 1 child, Walkscore = 0

Rural Mobility BudgetVanpool $ 1,500 Carshare $ 480 Taxi $ 480 Guaranteed Ride $ 30 Member Support $ 146 Volunteer Driver Revenue $ (400)Vanpool Program Subsidy $ (600)Total $ 1,636

Monthly Payment $ 136


Retail Model Summary

Member-based Organization Individual Mobility Plans Sales & Financing Aggregate Demand Process payments to service providers Concierge Service 24/7 & Guaranteed Ride Business Co-Marketing & Discounts Capacity for adaption to future changes Tools Inbound Marketing Apps


Resource Links

MOD Sandbox https://www.transit.dot.gov/research-innovation/mobility-

demand-mod-sandbox-program.html MaaS in Silicon Valley http://www.jointventure.org/mobility-as-a-service

MaaS in Europe http://fsr.eui.eu/Documents/WorkshopPaper/Transport/2015/

150309MaaSObserver.pdf MaaS Global http://maas.global/

MaaS in London https://www.bartlett.ucl.ac.uk/energy/docs/fs-maas-

compress-final

44

https://www.transit.dot.gov/research-innovation/mobility-demand-mod-sandbox-program.html

http://www.jointventure.org/mobility-as-a-service

http://fsr.eui.eu/Documents/WorkshopPaper/Transport/2015/150309MaaSObserver.pdf

http://maas.global/

https://www.bartlett.ucl.ac.uk/energy/docs/fs-maas-compress-final


References

Carlin, Kelly, Bodhi Rader, and Greg Rucks. Interoperable Transit Data: Enabling a Shift to Mobility as a Service. Rocky Mountain Institute, October 2015, http://www.rmi.org/mobility_ITD

Timothy Papandreou, Director, Office of Innovation at San Francisco Municipal Transportation Agency, “The (Likely) future of Urban Mobility: Key trends, issues and opportunities for cities,” LinkedIn post, August 25, 2015, http://www.racfoundation.org/research/mobility/380610

“A Field Guide to the Future of Mobility,” World Economic Forum, January 2016

Lindsey Hallock and Jeff Inglis, “The Innovative Transportation Index: The Cities Where New Technologies and Tools Can Reduce Your Need to Own a Car,” February 2015

TRB Special Report 319, “Between Public and Private Mobility Examining the Rise of Technology-Enabled Transportation Services,” Committee for Review of Innovative Urban Mobility Services, 2015

http://www.rmi.org/mobility_ITD

http://www.racfoundation.org/research/mobility/380610


Thank You!Carol SchweigerPresidentSchweiger Consulting [email protected]