mobility matters for business innovation
TRANSCRIPT
Mobility Matters for Business Innovation
Chris Kozup, Aruba Networks Warszawa, 4 października 2012 r.
Business Realities
• Pace of innovation is accelerating
• Technology as a differentiator
• Competition is global
• Do more with less
Mobility is the Perfect Storm
• Multimedia
• Collaboration
• Cloud
New Workforce Reality
Source: Gartner, Adoption of Mobile Learning
Apps, Apps and More Apps
Source: Gartner, Market Trends Mobile App Stores
Apps, Apps and More Apps
Source: Asymco.com
What Does this Mean for Business?
Innovation
Stagnation
- OR -
What Drives Innovation? What Drives Innovation?
Innovation
Stagnation
Talent / expertise
Rapid decision making
Investment
Reaching customers
Your Workplace is Global
• Attract and retain talent
• Reduce real-estate costs
• Centers of Excellence
Wireless and the Anywhere Office
Employees / guests expect
wireless
Teleworking shrinks office
sizes
Branch offices the same as
HQ
Work becomes an activity not a place
Communicate for Consensus
One Click Collaboration
TODAY PAST TODAY
Save to Re-Invest
• Hardware / software spend decreasing
• Mobility frees up budget to allocate to more critical areas
2.5%
4.3%
5.0%
1.3%
2.2%
3.0% 3.4%
4.3%
2.3%
3.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
Overall IT Comp. HW Ent. SW IT Services Telecom
IT Spending Growth in 2012 by Sector
1Q 12 2Q 12
5.0%
4.3% 4.3% 4.3% 4.3%
Bring Your Own…
% of companies who purchase devices
Companies are less likely to pay for mobile
devices
Employees buying apps.
to improve productivity
Dev
ices
Ap
plic
atio
ns
Source: Gartner Worldwide IT Spending Forecast 2Q12 Update
“Rightsize” Your Network
Source: Aruba Networks, Rightsizing Study
Reach New Customers
Know customer preferences
Build Loyalty One to One Communications
Wi-Fi is the Hotspot!
Practical Steps to Get There
Rightsize your network for mobility Start with Wi-Fi
Embrace Bring Your Own Device But with security and control
Integrate Consumer Applications Selectively, as it makes sense for the business
Extend Connectivity But as part of a single architecture
Thank you
Chris Kozup