mobility as a service - hitachi · 2017-03-16 · maas alliance& vancouver uk: london, west...

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Mobility as a Service - does it change the world and when? Kaj Pyyhtiä CXO, Co-Founder, MaaS Global European Annual Social Innovation Forum, 30.11.2016

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Page 1: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

Mobility as a Service - does it change the world and when?

Kaj Pyyhtiä

CXO, Co-Founder, MaaS Global

European Annual Social Innovation Forum, 30.11.2016

Page 2: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

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Privately owned car – the most unused

asset in history

*Burson-Marsteller, 2016

Page 3: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

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The system doesn’t work

*Burson-Marsteller, 2016

Page 4: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

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Finland

ARPU (Average Revenue Per User)

in Transport

~300 € / month

Telecom ~30 € / month

Global Market

10 000 000 000 000 € market reshaped

Private car usage < 4 %

240 € / month

Servicizing

Sharing economy

New means of transport Decline

of car ownership

Internet of vehicles

Self driving

vehicles

Apps for traffic

Expensive traffic space

MaaS

Page 5: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

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Page 6: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:
Page 7: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

Urban Mobility System Upgrade: How shared self-

driving cars could change city traffic

Luis Martinez and Philippe Crist

THE IMPACT

Page 8: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

number of cars

required to provide the

same trips as before: 5% 24hrs.

peakhrs.

Urban Mobility: System Upgrade What we did What we found Why

Scenario: 24 hours

Page 9: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

Urban Mobility: System Upgrade What we did What we found Why

-15% vehicle kilometres

Scenario: 24 hours

Page 10: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

Urban Mobility: System Upgrade What we did What we found Why

Scenario: 24 hours

-27% CO2 emissions

Page 11: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

MaaS Global has launched

Whim

The World’s First MaaS Solution in Helsinki Oct

2016 ”THE NETFLIX OF TRANSPORTATION”

Page 12: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

Our Solution – The Netflix Of Transportation

Page 13: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

Examples of MaaS initiatives around the globe

BELGIUM: International MaaS

Alliance + FIA initiatives

AUSTRIA: SMILE project

in Vienna

SWEDEN: DriveSweden

in Gothenburg

SCOTLAND: Scottish

MaaS Alliance

UK: London, West

Midlands, Manchester

Spain: Spanish MaaS

Alliance + initiatives in

Madrid & Barcelona

SOUTH-KOREA: Seoul

NORWAY: Oslo

CANADA: Toronto

& Vancouver

SWITZERLAND: Bern

TURKEY: Izmir

NETHERLANDS:

Rotterdam

AUSTRALIA: Melbourne

PALO ALTO: MaaS

Joint Venture

GERMANY: Hannover

LA & DENVER: MaaS

www.maas-alliance.eu

Page 14: Mobility as a Service - Hitachi · 2017-03-16 · MaaS Alliance& Vancouver UK: London, West Midlands, Manchester Spain: Spanish MaaS Alliance + initiatives in Madrid & Barcelona SOUTH-KOREA:

SEE WHIM

LIVE IN 2016 www.whimapp.com

www.maas.global

Kaj Pyyhtiä

CXO, Co-Founder, MaaS Global

[email protected]

+358505413797