mobilising mosi: revolution manchester imu tours
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Mobilising MOSI: Revolution Manchester iMu tours. European EMu Users Group Meeting Beamish 22 April 2010. Background External frame of reference Building on internal experience Revolution Manchester Gallery Key objectives and interpretive approach Solutions: web-based Solutions: mobile. - PowerPoint PPT PresentationTRANSCRIPT
Mobilising MOSI: Revolution Manchester iMu tours
European EMu Users Group MeetingBeamish22 April 2010
Outline
Background• External frame of reference• Building on internal experience
Revolution Manchester Gallery• Key objectives and interpretive approach• Solutions: web-based• Solutions: mobile
External frame of reference
‘Yet, at the same time, it seems that museums may be losing their natural constituency to computers and video, shopping and formula entertainment. … Museums today are like trees in winter: their collections, like closed buds, all holding tight their secrets. They need to become like trees in summer, their collections flowering in the minds of each visitor.’
Julian Spaulding, The Poetic Museum (2002)
Parry's model of in-gallery digital interactivity
From: Ross Parry and Andrew Sawyer, ''Space and the machine: adaptive museums, pervasive technology and the new gallery environment'', in Reshaping museum space: architecture, design, exhibitions, ed. by Suzanne MacLeod (Routledge: 2005)
See also: Ross Parry, Recoding the Museum: Digital Heritage and the Technologies of Change (Routledge: 2007)
1 Outside(1950s-60s)
2 Selectively inside (1970s)
4 Discrete(1990s)
5 Integrated(now
3 Contained(1980s-90s)
6 Innate(emerging)
ICT
museum
gallery
online on-site
Building on internal experience
EMu development
1998
2000 EMu installed
2002 Online access
2004
2007
2007-09 Oral histories online
2009-10 Images online
2010 iMu tours
Gallery developments
Digital Summer
Manchester Science Gallery
Connecting Manchester Gallery
mi-Guide and mi-Guide@school
Revolution Manchester Gallery
Digital Summer 1998The original Baby at the Universityof Manchester in 1948.
The replica Baby on display in 1998.
The replica Baby redisplayed in 2008.
Building on internal experience
EMu development
1998
2000 EMu installed
2002 Online access
2004
2007
2007-09 Oral histories online
2009-10 Images online
2010 iMu tours
Gallery developments
Digital Summer
Manchester Science Gallery
Connecting Manchester Gallery
mi-Guide and mi-Guide@school
Revolution Manchester Gallery
Manchester Science Gallery 2004
Four scientists represent 200 years of science in Manchester. Each has a multimedia-rich ‘holodeck’.
Building on internal experience
EMu development
1998
2000 EMu installed
2002 Online access
2004
2007
2007-09 Oral histories online
2009-10 Images online
2010 iMu tours
Gallery developments
Digital Summer
Manchester Science Gallery
Connecting Manchester Gallery
mi-Guide and mi-Guide@school
Revolution Manchester Gallery
Connecting Manchester Gallery 2007‘Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.’
Marshall McLuhan (1911-80)
Revolution Manchester Gallery
Key objectives: • Orientation – overview of MOSI storyline and links to
other galleries• Signposting related industrial heritage sites in the NW
Logistical ICT considerations:• Ease of creating and editing – updating, adding,
extending• Software management• Potential as model for use in other galleries
RMG interpretive philosophy
• Objects are a vehicle for conveying storylines.
• Dramatic interpretation to enhance key objects that lack visual punch.
• Multi-layered approach to tell the full story in its wider social context and also engage distinct audiences.
• Multi-sensory experiential/immersive environments – including interactive activities and demonstrations.
Revolution Manchester Gallery layout
Revolution Manchester Gallery Interpretation Approach
When What How - fixed graphic
How - multimedia* How - interactive/live interpretation
How - portable For whom
Pre-visit Overview, themes, key exhibits
N/A MOSI website - RM micro-site?
N/A Downloadable from website
Incipient visitors - general and educational
Overview and orientation Y Y? N/A All visitors
Cluster macro-stories (including global dimension)**
Y Y Demonstrations/ costumed interpretation
Cluster micro-stories - object**
Y Y - including animations Demonstrations (e.g. Baby) or interactives
Cluster micro-stories - people**
Y Y - including oral history extracts
Costumed interpretation
Find out more (MOSI) Y Y - e.g. use EMu Object Locator mapping program (dynamic)
Guided tours Particularly first-time visitors and adult visitors with specific interests.
Find out more (places to visit in NW)
Y Y - Industrial Powerhouse website?
N/A N/A All visitors
Object labels (showcases)
Y N/A N/A N/A All visitors
User-generated content Y - e.g. 'tumbler labels' (with changeable inserts)
MOSI website - RM micro-site with forum/blog feature?
N/A N/A Particular focus on hard-to-reach audiences
Post-visit and non-visit
Overview, themes, key exhibits, macro-stories, micro-stories, forum/blog feature
N/A MOSI website - RM micro-site?
N/A Downloadable from website
Visitors (general and educational) and remote users
* Subtitling and BSL signing to be considered for all AV. Transcripts of all audio to be provided.** Text will be tiered and include a child-friendly strand
Visit Downloadable from website and on gallery - e.g. via NeoReader (mobile phone canning software), iMu (dynamic via EMu server), e-book format
All visitors, with specific provision for children and content chosen to appeal to hard-to-reach adults.
Solutions: web-based
Links to further info
Link to catalogueinfo
Home for eachkiosk will be start page for relevant section
Related buildings/galleries
Related content on MOSi website – e.g. gallery pages, iMu trails page, publicprogrammes
Downloads section –oral history clips andtranscripts
Industrial Powerhouselinks
Links to Collections Online
Links to Oral Histories Online
Solutions: mobile
Focus on solutions that involve delivering content to hardware that people typically carry – i.e. mobile phones and media players.
How?
• For camera phones, use QR codes to provide access to URLs with relevant content.
• For media players (and mobile phones), iMu tours.
• For e-readers, pdf versions of trails.
Solutions: iMu tours
• Manchester Science Gallery• Power Hall• Electricity Gallery• Collections Centre
• Power Hall• Textiles Gallery• Electricity Gallery• The Making of Manchester Gallery• Collections Centre
• Power Hall • Textiles Gallery• Liverpool & Manchester Railway Exhibition • Collections Centre
Any questions or comments?