mobilink recruitment & selection project

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Mobilink Pakistan – Recruitment & Selection Systems About the Company Mobilink, a subsidiary of the Orascom Telecom Holding, is Pakistan’s leading cellular and Blackberry service provider. With more than 31.6 million subscribers, Mobilink maintains market leadership through cutting-edge, integrated technology, the strongest brands and the largest portfolio of value added services in the industry, a broadband carrier division providing next generation internet technology as well as the country’s largest voice and data network with over 8,000 cell sites. Housing Pakistan’s largest distribution and contact centre networks and an unparalleled 6,500 kilometers fiber optic backbone, Mobilink has already invested over US $3.3 billion in the country to date and provides uninterrupted countrywide connectivity, unmatched customer services and international roaming in over 140 countries. The company is also the official cellular partner of the Pakistan Cricket Board. As a responsible corporate citizen, Mobilink also offers a range of socially inclusive products and services dedicated to enhance access to information. Through Mobilink Foundation, the company supports education, health and environmental initiatives and promotes sustainable business practices. 1 | Page

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Page 1: Mobilink Recruitment & Selection Project

Mobilink Pakistan – Recruitment & Selection Systems

About the Company

Mobilink, a subsidiary of the Orascom Telecom Holding, is Pakistan’s leading cellular and Blackberry

service provider. With more than 31.6 million subscribers, Mobilink maintains market leadership

through cutting-edge, integrated technology, the strongest brands and the largest portfolio of value

added services in the industry, a broadband carrier division providing next generation internet

technology as well as the country’s largest voice and data network with over 8,000 cell sites. Housing

Pakistan’s largest distribution and contact centre networks and an unparalleled 6,500 kilometers fiber

optic backbone, Mobilink has already invested over US $3.3 billion in the country to date and provides

uninterrupted countrywide connectivity, unmatched customer services and international roaming in

over 140 countries. The company is also the official cellular partner of the Pakistan Cricket Board. As a

responsible corporate citizen, Mobilink also offers a range of socially inclusive products and services

dedicated to enhance access to information. Through Mobilink Foundation, the company supports

education, health and environmental initiatives and promotes sustainable business practices.

Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse

group of people, from individuals to businessmen to corporate and multinationals. To achieve this

objective, we offer both postpaid (Indigo) and prepaid (JAZZ) solutions to our customers. Compared to

our competitors, both the postpaid (Indigo) and prepaid (JAZZ) brands are the largest brands of their

kind in the Pakistan cellular industry.

In addition to providing advanced voice communication services that makes the lives of millions that

much easy, we also offer a host of value-added-services to our prized customers. At the same time,

Mobilink places high importance to its coverage, which is why we cover you in 10,000+ cities and towns

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Mobilink Pakistan – Recruitment & Selection Systems

nationwide as well as over 140 countries on international roaming service. In other words, we speak

your language, everywhere.

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Mobilink Pakistan – Recruitment & Selection Systems

Vision Statement

To be the leading Telecommunication Services Provider in Pakistan by offering innovative

Communication solutions for our Customers while exceeding Shareholder value & Employee

Expectations.

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Mobilink Pakistan – Recruitment & Selection Systems

Values

Total Customer Satisfaction

Customers are at the heart of our success. They have placed their trust and confidence in us. In return,

we strive to anticipate their needs and deliver service, quality and value beyond their expectations.

Business Excellence

We strive for excellence in all that we do. We aspire to the highest standards and raise the bar for

ourselves everyday. This commitment to delivering world-class quality translates into unmatched service

and value for our customers and all stakeholders.

Trust & Integrity

At Mobilink, we take pride in practicing the highest ethical standards in an open and honest

environment, and by honoring our commitments. We take personal responsibility for our actions, and

treat everyone fairly, and with trust and respect.

Respect for People

Our relationships drive our business. We respect and esteem our employees and all stakeholders. We

believe in teamwork, empowerment and honor.

Corporate Social Responsibility

As the market leader, we recognize and fulfill our responsibility towards our country and the

environment we operate in. We contribute to worthy causes and are dedicated to the development and

progress of the society.

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Management

President and CEORashid Khan

Chief Strategy OfficerTariq Rashid

Vice President Sales & DistributionBilal Munir Sheikh

Vice President Customer CareIrfan Akram

Vice President Corporate AffairsAgha Qasim

Chief Technical Officer Ramy Reyad Kamel

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Mobilink Pakistan – Recruitment & Selection Systems

Vice President MarketingJahanzeb Taj

Chief Information OfficerIrfan Farooq

Head of Human Resources & AdministrationSadia Ahmad

Chief Financial Officer Andis Locmelis

Head of Business Analysis and PlanningFarid Ahmed

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Career Choices at Mobilink

There are various career choices for you at Mobilink. The perfect synergy of each of our divisions fuels

our success and fosters commitment and dedication. To find out where you fit best, take a look at the

overview of our key business functions.

Mobilink Divisional Functions

The organization is divided into divisions, which are further divided into departments and sub

departments. The divisions, their sub-functions and their roles in the organization are mentioned below:

Technical

Installs, maintains and operates the GSM Cellular Network. It is also involved in planning and rolling out

network expansion as per business targets while working closely with other departments, especially

commercial and IT, to launch new services and cities. It is the second largest division in the organization.

Engineering Access Network (EAN)

Operations Access Network (OAN)

Operations Core Network (OCN)

Engineering Core Network (ECN)

Production and Deployment

Fiber Optics Operations

Technical Budget PMO and Operations

Technical Special Projects

Network Operations Center

Technical Logistics

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Quality of Service

Marketing

Anticipates, and satisfies the customers communication needs. This includes consumer behavior

research and translating this research into services and pricing plans. The Marketing team helps identify

new business opportunities and develops plans to exploit these profitably. It also designs and

implements brand strategies and communication plans.

Marketing Strategy & Pricing

Brand Management

Public Relations

Value Added Services, LDI and International Roaming

Post Paid Solutions

Sales & Distribution

Employs direct and indirect channels to augment sales. They are also responsible for extending post

sales support to ensure customer convenience.

Indirect Sales

Enterprise Solutions

Distribution

Sales Operations

Customer Care

Provides services to customers pre and post purchase to ensure that customer expectations are

exceeded. It is the largest division in the company.

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Customer Operations

Support Centers

Contact Centers

Quality Assurance, Standardization and Training

Business Planning and Customer Retention

Credit & Collection

Finance

Prepares and monitors financial plans and budgets. Arranges timely funding to meet business

requirements and for maintaining accounting records. Sourcing and qualification of items and vendors

and handling custom clearance of imported goods also falls into the responsibility areas of this division.

Reviews risk management procedures and compliance with existing policies and procedures. Focuses on

the strategic objective of coordinating, streamlining and institutionalizing the planning, sourcing,

warehousing and distribution of SIMs and Scratch Cards, manages operations and procurement and

contracts.

Corporate accounting

Finance Logistics

Treasury

Business Support & Revenue assurance

Planning, budgeting and reporting

Procurement and contracts

Internal Audit

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Mobilink Pakistan – Recruitment & Selection Systems

Information Technology

Enables secure and efficient information sharing to meet the business needs. It facilitates conversion,

storage, protection, processing, transmission and retrieval of information to and from various channels.

Planning, Implementation and Technologies Management

IT Strategy, Innovation and Service Management

Business Intelligence and Billing

Enterprise System Integration & Support

IT Governance & Information Security

IT Operations

Technology Solution Planning

Human Resources and Administration

The human resources function at Mobilink comprises four main areas. The staffing and compensation

function is responsible for meeting the company's recruitment requirements along with developing,

implementing and maintaining companywide compensation and incentive plans. The function is also the

custodian of the HR Employer Brand. Organizational Development is primarily responsible for initiatives

tied to employee development and organizational capability enhancement. HR Operations looks after

employee services and employee relations. It also maintains and updates employee records. The

employee excellence function aims to enhance HR performance through value creating activities

focusing on wellness and diversity management initiatives.

Overseeing nationwide facilities management, the Administration department ensures that employees

are provided with a comfortable working environment that is conducive to high performance. Security

department Aims to meet the security needs of the entire organization by covering people, property and

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assets nationwide.

HR

Staffing and Compensation

Organizational Development

HR Operations

Administration

Office Maintenance, Travel & Accommodation arrangements

Stationery requirements

Courier, Janitorial services

Vehicle maintenance, Build outs

Event management

Cafeteria arrangements

PMO

Corporate Affairs

Corporate Affairs constitutes Legal affairs, Government relations and Interconnect. Legal affairs provide

legal and corporate support and advice at all levels to ensure effective decision making and strategizing.

The department also engages in policy-making, overseeing contracts and transactions, ensuring

compliance with applicable rules, regulations and laws. Regulatory matters and assistance and support

to the holding company and subsidiaries also falls within Legal Affairs purview. The Government

Relations department liaises with Government authorities and the Pakistan Telecommunication

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Authority on regulatory aspects like government rules, policies and SOPs. It interacts with other telecom

operators and cellular mobile operators on matters of common interest, and also plays an advisory role

for all Mobilink departments in guiding them through procedures involving government agencies.

Interconnect department makes arrangements for providing connectivity between Mobilink and other

operators in coordination with engineering and billing departments.

Government Relations

Inter Connect

Legal Affairs

Office of Strategy Management (OSM)

Formulates business strategy and works with other divisions for alignment and implementation. The

department also identifies and recommends new business opportunities for revenue generation and

strengthening strategic advantage

Business Intelligence

Program Management

Special Projects

Security

Mobilink Infinity (Broadband Business Unit)

Mobilink, the pioneer of GSM Technology in Pakistan, brings Internet access combined with telephony

services that are exponentially better than the average dial-up. It's Next Generation Broadband

technology breaking the norms by allowing easy and affordable access to get connected where

conventional telephone networks fail; always-on connectivity to the Internet while simultaneously using

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Mobilink Pakistan – Recruitment & Selection Systems

the phone; and high-quality Technical and Customer Services that deliver upon expectations. It is your

seamless connection to everything and everyone.

Business Analysis & Planning

This division is responsible for company-wide business parameters and their implications on the

business and company plans.

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Facts about Mobilink’s Human Resource

Mobilink currently employs about five thousand direct employees.

25% of these employees are women.

Most preferred Telecom Company in 2008 (by Pakistan Society of Human Resource

Management)

Only sixteen promotions in 2010.

About 500 promotions in 2011.

Employees in Engineering/IT divisions get more salary raises than the employees in other

divisions of the company.

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Recruitment

Job Analysis

Mobilink does not do job analysis of jobs there from scratch; rather they make changes in the job

descriptions and specifications as per the latest trends in the market and requirements of that particular

job.

Job Description – HR Business Partner

Industry:Telecommunication/ISPCategory:Human ResourceTotal Position:1Job Type:Full Time/PermanentDepartment:Human Resource ManagementJob Location:LahoreGender:Doesn't MatterMinimum Education:MastersDegree Title:Hold a Masters degree preferably in Human resource/ManagementCareer Level:Experienced (Non-Manager)Minimum Experience:4 Years(Have at least 4-6 years of relevant work experience)Apply By:Jun 7, 2012Posted On:May 31, 2012

The ideal candidate should

Hold a Masters degree preferably in Human resource/Management Have at least 4-6 years of relevant work experience Additional Human resource management certifications would be an added advantage

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Job Description

Analyze employment-related data and develop reports for management Conduct exit interviews and ensure smooth execution of the settlement process Handle employee grievances effectively Ensure that reference checks of new hires are conducted in-time and any anomalies are addressed in a

timely manner Confer with management to develop or implement personnel policies and procedures in line with the

business needs Develop and implement recruiting strategies and orientation sessions to meet current or anticipated staffing

needs while keeping a check on quality and timelines. Advise line management on policies and procedures and provide effective solutions to cater to business

requirements Manage reward and recognition processes and tools and ensure utilization for effective results. Provide end-to-end HR services to business and continuously improve business processes for providing on

the spot resolution to all queries. Conduct employee engagement exercises and manage internal events

Essential Skills

Should be able to analyze and think strategically Should have strong communication and interpersonal skills Should have sound coaching and counseling skills Should be able to plan and organize tasks effectively Should have strong decision making and problem solving skills Should be proficient in operating MS Office Suite

Attracting the Talent

Mobilink has been relying heavily on online job sites to attract the candidates for the vacancies at the

company. The details of which sources Mobilink uses for recruitment and how does it use them are as

follow:

Online Recruitment (Rozee.PK)

The largest and most reliable source of Mobilink for attracting a pool of candidates for current openings

at the company is online job sites. In online job sites, Mobilink is solely depending on Rozee.PK by having

a partnership with them. Rozee.PK has helped Mobilink create a job portal at

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http://jobs.mobilinkgsm.com where anyone can register and apply for the current openings at the

company. The portal is completely powered by Rozee.PK. There are 42 job openings on that portal as of

June 5, 2012.

Newspapers

Mobilink rarely posts a job opening in Newspaper (2-3 times a year usually) and when it does, it is

posted in Dawn, the leading English News Daily of Pakistan.

Head Hunters

Mobilink also uses different head hunters for the top-level positions at the company. Different

employment agencies are currently working with Mobilink help the attract the best talent for

managerial and director level posts at the company.

Internal Hiring

Mobilink’s current employees could also be recommended by their Managers or they could apply

themselves for the job openings at the company but they also have to go through the same procedure

to get hired for that particular job.

Referral System

Current employees of Mobilink could refer someone for a job opening at the company and if that person

gets hired by the company, the Mobilink employee who referred him/her would get an incentive.

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Mobilink Pakistan – Recruitment & Selection Systems

CVs

At Mobilink, the HR department receives about 300 CVs on average for each job.

They take about 2-3 seconds to scan through CVs and shortlist them in the first screening.

In second screening of the CVs, they look for keywords associated with that particular job and

finally shortlist the CVs that have those keywords.

Mostly, around 30 to 35 (out of 300) CVs are shortlisted.

Cost of Hiring

The cost of hiring at Mobilink is mostly calculated by the HR department but is not shared with the Line

Managers.

Recruitment Time Frame

The recruitment process usually at Mobilink takes about twenty days. The breakdown of events during it

is as follow:

Three Days to finalize the Job Description and Specifications.

The job is then posted on Rozee.PK and it stays there for seven days to allow candidates to apply

for it during that time span.

Two days for short listing of the CVs.

One day for line-managers to recommend candidates of their choice.

Two days for the pre-employment test.

One day again for the line managers to discuss the results of pre-employment test with HR.

Two days for interviews

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Three to four days for final selection with the mutual understanding of HR and line.

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Mobilink Pakistan – Recruitment & Selection Systems

Selection

Pre-Interview Test

Mobilink takes an hour long pre-interview test after the CVs are shortlisted.

The candidates whose CVs are shortlisted are asked to appear at Mobilink’s office for this test.

Human Resource staff at Mobilink invigilates the Test to make sure that candidates do not

cheat.

The test runs on a customized software on computers at Mobilink office.

It has IQ based and technical questions (regarding that particular job).

Minimum score to pass this test is 45%.

On average, about 33% of the candidates who give this test pass it.

The score is not shared with the candidates and they’re only told whether they’ve passed the

test or not.

The candidates who pass the test are asked to come for interview.

Interviews

Four interviews are taken by the particular division that is going to hire the employee known as

line interviews.

o All of these interviews are technical.

o On average, each of them last for about thirty minutes.

o All these interviews are one-to-one interviews.

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o Line selects three best candidates and sends them to HR department for one final

interview.

The fifth and final interview is taken by Human Resource department at Mobilink.

o Only behavioral questions are asked in this interview.

o It lasts for about twenty minutes.

o HR department follows a set-procedure for this interview to make sure that the

candidate takes back a good image of the company even if he does not do well at the

interview.

o The HR interview is structured most of the times but could end up differently as per

situation.

Final selection is done by the mutual understanding of both HR and line.

Top-tier Universities

Mobilink does not really prefer one university over the other and looks for the most suitable

candidate for the job.

However their marketing department is dominated by the LUMS graduates.

Probation Period

The probation period at Mobilink varies from three to six months.

The employee remains under observation during that time.

Gratuity fund and most of the other perquisites are not a part of compensation during probation

period at Mobilink.

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Salary Negotiations

Asking candidates about their salary expectations is a part of interview by HR department. The

candidates are also given an idea about what the company could pay them.

Questions asked by the Candidates

Salary

Grade

Appraisals

Career Path

Evaluation of Candidates

The interviewers do have an evaluation sheet for evaluating the candidates during an interview but

most of them prefer taking notes about the candidates.

Internships at Mobilink

Regularly offers internships during summer.

Students first have to appear for the IQ test for internship.

Those who pass the task are then interviewed.

Then one best candidate is selected for internship at the company.

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Career Path – Managerial

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Manager 2

Manager 1

Specialist 2

Specialist 1

Associate 2

Associate 1

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Employee Testimonials

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References

http://www.mobilinkgsm.com

http://jobs.mobilinkgsm.com

http://rozee.pk

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