mobileye collision avoidance
TRANSCRIPT
MOBILEYE GROUP
ISRAELR&D
THE NETHERLANDSHQ
Mobileye IncUSA
JAPANMobileye Japan Ltd.
CYPRUSLogistics
• Founded in 1999
• 525 + employees
• World pioneer and leader in vision-based Advanced Driver Assistance Systems (ADAS).
• Largest Machine Vision R&D center in the world, all IP is in-house
• Offices in U.S., Israel, Japan, Germany, China and Cyprus
• IPO August 2014, NYSE (MBLY)
• Over 6 million vehicles with Mobileye
MOBILEYE CORPORATE OVERVIEW
Mobileye GmbHGERMANY
Mobileye ShanghaiCHINA
• 93% of all accidents are due to human error, with driver inattention being the primary cause
• Nearly 74% of all accidents include driver inattention in the 3 seconds preceding the accident
• 40% of rear end collisions have no brake application whatsoever• 60% of road accident fatalities are due to unintentional lane departures
CAUSES OF ACCIDENTS
93% Human Factor
Other7%
80% involve inattentiveness 3 seconds prior
Other20% * NHTSA , DOT and
VTTI studies
Crossing accidents
Col. with oncoming traffic
Rear end accidents
1.5 seconds early warning can prevent over 90% of rear end collisions
04/13/10
Research study from Swiss insurance firm AXA Winterthur on the link between collisions and cases of whiplash (Feb-2009)
Collision Probability
Daimler Benz "Smart Vehicles, Smart Roads," Traffic Safety, by D.R. Ankrum,
Crossing accidentsAccident with oncoming traffic Rear end accidents
COLLISION WARNING SYSTEMS• The National Transportation and Safety Board (NTSB) has included collision
avoidance systems on its recent Most Wanted / Top Ten advocacy list for 2013.
• The National Highway Traffic Safety Administration (NHTSA) is tracking collision avoidance systems as part of their 5 star safety ratings.
• The Federal Motor Carrier Safety Administration (FMCSA) is promoting voluntary adoption of collision avoidance systems for fleet safety.
• The insurance sector, including The Insurance Institute for Highway Safety (IIHS) and Highway Data Loss Institute (HDLI) has reported on these benefits.
• From high end such as BMW and Cadillac to more mainstream like Buick and the Honda, collision warning systems are being widely adopted by manufacturers.
• Fleets are adopting collision avoidance systems as part of their safety programs.
AFTERMARKET ADOPTION
Previous safety breakthroughs required new vehicle purchase:• Seat Belts• Anti-Lock Brakes• Air Bags• Electronic Skid Control
Mobileye Collision Avoidance Systems can be added to existing vehicles
Pedestrian Collision Warning including
bicycles
Lane Departure Warning
Forward Collision Warning both
highway and city
Headway Monitoring
Intelligent Headlamp Control
Speed Limit Indication
MOBILEYE FEATURES
o Provides an alert upon an unintentional deviation from the driving lane. Overridden if proper turn signal is activated. Active above 33 mph.
LANE DEPARTURE WARNING
OUR VISION. YOUR SAFETY
TM
o Assists in keeping a safe driving distance from the vehicle ahead. Alerts the driver when insufficient following time. Active above 19 mph.
HEADWAY MONITORING & WARNING
OUR VISION. YOUR SAFETY
TM
o Provides an alert up to 2.7 seconds before an impending accident with the vehicle ahead. Active at all speeds.
FORWARD COLLISION WARNING
OUR VISION. YOUR SAFETY
TM
o Alerts the driver of an imminent collision with a pedestrian or cyclist.
PEDESTRIAN COLLISION WARNING
OUR VISION. YOUR SAFETY
TM
INTELLIGENT HIGH BEAM CONTROLo Automatically turns on/off high beams depending upon preceding traffic
(400m) and approaching traffic (800m). Active at night.
Speed Limit Indication - Mobileye recognizes all speed limit signs, “reads” the speed limit on the sign, and provides an alert plus the amount of excess speed.
TRAFFIC SIGN RECOGNITION
OUR VISION. YOUR SAFETY
TM
Detects lanes and road edges (green lines) and measures:• Distance from wheels to the lane/road edge • Road curvature (blue line)
Detects vehicles and measures:• Distance from all vehicles in range (green rectangles)• Closest In-Path Vehicle (CIPV) (red rectangle)
Road radius of curvature
Distance from cars
Distance to left lane Distance to right lane
SYSTEM FUNCTIONALITY
FLEET MANAGEMENT
OUR VISION. YOUR SAFETY
TM
• Prevent accidents before they happen instead of analyzing them after• Active during the critical seconds before an accident occurs• A tool for both new and experienced drivers• Reinforces proper driving habits• Customer-specific operating parameters:
– Warning alert settings can be set by the fleet– Driver adjustment can be locked out
• Can be integrated to 3rd party telematics (Omni Tracs, Peoplenet, Geotab etc)
• Reporting of critical events• Provide driver scorecards• Identify suspect drivers before an incident occurs• Contact driver proactively
THE ICEE COMPANY
OUR VISION. YOUR SAFETY
TM
– Leading provider of frozen drink dispensing machines
– 500+ trucks in service– Mobileye replaced video
event monitoring system to reinforce accident prevention efforts
OUR VISION. YOUR SAFETY
TM
Mobileye-equipped fleet (1 Billion++ miles to date):• Incurred incident cost per mile down 25%• Overall accidents and incidents rate down 30%• Chargeable accidents rate down 30%• Total DOT accidents rate down 26% single quarterly savings paid for fleet-wide Mobileye implementation
(4,000+ units)
© 2012 Mobileye Proprietary and Confidential
Mobileye at Coca-Cola Hellenic:• One of largest fleets in EU
– 20,000 vehicles, 28 countries, – Received 2011 International Fleet Safety Award – using results from
Mobileye • Tested on cars for six months• Mobileye improved driver behaviors and achieved significant reductions in
accident-related behavior, and fuel efficiency was improved. • No collisions on vehicles equipped with Mobileye during test period
Average incidents
Coca-Cola HellenicImproving Driving Patterns
Week 1 AVG
Week 2 AVG
Week 3 AVG
Week 4 AVG
Week 5AVG
Week 6 AVG
Week 7 AVG
Week 8AVG
Week 9 AVG
Week 10 AVG
Week 11 AVG
0
50
100
150
200
250
300
350
HMWLDWFCW
40% reduction
50% reduction
80% reduction
Full Coca Cola Pilot
SUMMARY OF BENEFITS• Effectively prevents/mitigates accidents• Directly addresses main causes of accidents• Reduces traffic violations• Truly protects people and property• Installs in all vehicles, new and existing• Better driving habits = better fuel economy and
lower maintenance• Excellent ROI• A one time expense - no recurring fees• Enhances social responsibility