MobileMonday Tokyo

Peter Vesterbacka

MobileMonday Advisory Board

September 13, 2004September 13, 2004

MobileMonday Tokyo Agenda

• Introduction to MobileMonday– Peter Vesterbacka, MobileMonday, Advisory Board Member, Finland

• Building Mobile Services Business Ecosystems - Peter Vesterbacka, Founder & Global Leader BizDev, HP Bazaar, Finland

• Mobile Multiplayer Games: From Niche To Mass Market- Jeroen Elfferich, CEO, Ex Machina, The Netherlands

• Mobile Multiplayer Games: A Future in Japan?- Ryo Shimizu, CEO, Producer & Director, Ubiquitous Entertainment, Japan

MobileMonday Goals

To build networks between mobile industry PEOPLE and COMPANIES

To bridge the gap between LOCAL and GLOBAL mobile businesses

To highlight the HOT TOPICS of the mobile industry

To introduce LOCAL ENTREPRENEURS

To offer a platform and encourage the different industry players to COOPERATE

To grow globally by INTERACTING

… in an INFORMAL setting and environment

Serious Business should be Serious Fun

Visual Radio

Visual Radio combines listening of FM radio with visually appealing services delivered through the mobile network

Demo

Visual Radio Parallel Channel

An information feed which is synchronized to the radio station’s broadcast

Unmodified traditional FM broadcast

New parallel channel

news ad Music infoMusic info localevents

news ad musicmusic localevents

GPRS

FM

ad

ad

Music info

music FM Tuner

Visual Radio Application

Visual Radio Ecosystem Participants

Nokia

Radio Station

End User- Content distributionand billing

- Parallel channel content and ads

- Turnkey solution

-Ads

-Visual Radio tool

Advertiser

Operator- Devices- System integration- System operation

HP

RecordLabel

Publisher