mobilemonday dus 22.09.2014 - the post hype cloud matteo brusa
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Presentation MobileMonday in DUS 22.09.2014 Matteo Brusa - Vodafone GroupTRANSCRIPT
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The post hype cloud
Matteo Brusa @matb76
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The business side
➔ Infrastructure➔ Platforms➔ Software ➔ Applications
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The consumer side
➔ Locationless data➔ Ubiquitous access➔ Heterogeneous interfaces➔ App follows data
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size vs. scaleInsight #1
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Size scale matters
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The bigger, the better
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Sorry, we’ve failed
People count in memories, not bytes
Brands failed to address the storage angst
The bigger, the better
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Amazon S3 storage price
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Commodity or notInsight #2
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Commodity \kuh-mod-i-tee\
a class of goods for which there is demandbut which is supplied
without qualitative differentiation across a market.
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Is cloud storage a commodity?
Excess of providers ✓
Aggressively marketed ✓
Economy of scale ✓
High price sensitivity !?
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The mobile experience gapInsight #3
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Users don’t need cloud storage
They want:➙ to store and backup ➙ ubiquitous access➙ (smart) content organisation➙ sharing and collaboration➙ comprehensive experience
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Thank you
Matteo Brusa @matb76