mobile west africa - learning for mobofree.com success on the online african space
TRANSCRIPT
AFRICArsquos Leadingsocial marketplace
CRISTOBAL ALONSOCEOChairman of the BoardApril 2015
WHAT IS MOBOFREECOM
MULTI DEVICE OPTIMALCUSTOMER EXPERIENCE
(MOBILE FOCUS)USERrsquoS FEEDBACK
AND RATINGS
STRONG ANALYTICS AND TARGETING
MESSAGING WITHIN THE PLATFORM
FLEXIBILITY AND LOCALIZATION
QUALITY AND TRUST
MOBOFREECOM is a social marketplace allowing people to buy sell and swap products with other trusted people
Mobofreecom aims to be the of Africa
COMPANY BACKGROUND
MARKETS Leaders in Nigeria and Uganda Also present in GH TZ and ZWThe Company enjoys exponential growth of customer base with close to 4rsquo000rsquo000 registered users amp more than 500000 Classifieds in Nigeria alone
20 employees in Lithuania and Nigeria
MOBOFREE KEY METRICS IN AFRICA
4 MREGISTERED
USERSUp to 50 M
PAGE VIEWS PER
MONTH
5 MMESSAGES
PERMONTHLOGOS ABUJA
RIVERS DELTAKADUNA
TOP 5 NG STATES
6 KMONTHLY
NEWSELLERS
12 MIN
SPENT ON WEBSITEPER DAYUGANDAZIMBABWE
GHANA
OTHER COUNTRIESUp to 70 K
NEW MONTHLY
CLASSIFIEDS
81
19 lt18
18-2324-3334-43gt44
AGE
MOBOFREECOM IN NIGERIA
2 M
ACTIVE LISTINGS
MONTHLY ACTIVE USERS8
119 lt18
18-2324-3334-43gt44
AGE
500 000
WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS
Security and safety is a must (we invest on it)
Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands
Mass Market - You canrsquot ignore the feature phone and Blackberry
Mobile is the future but provide rich experience across devices
While monetization is important but only right user experience will see users returning
Brands evolution to effectively leverage the mobile channel
Online canrsquot live without offline
HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
THE RIGHT INTENTION
Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong
SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user
80 of population is still on feature phones Blackberries etc Donrsquot ignore them
RICH EXPERIENCE ACROSS ALL DEVICES
ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)
Ensuring high engagement instead of getting a simple click or impression
Display ads Branded games
Social ads Wall messages
Private messages
Sponsorship
ENGAGING ADVERTISING SOLUTIONS
UNILEVER RAMADAN CAMPAIGN
Feature phone
Web advert
Smartphone
Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location
322
Click through
rate
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
WHAT IS MOBOFREECOM
MULTI DEVICE OPTIMALCUSTOMER EXPERIENCE
(MOBILE FOCUS)USERrsquoS FEEDBACK
AND RATINGS
STRONG ANALYTICS AND TARGETING
MESSAGING WITHIN THE PLATFORM
FLEXIBILITY AND LOCALIZATION
QUALITY AND TRUST
MOBOFREECOM is a social marketplace allowing people to buy sell and swap products with other trusted people
Mobofreecom aims to be the of Africa
COMPANY BACKGROUND
MARKETS Leaders in Nigeria and Uganda Also present in GH TZ and ZWThe Company enjoys exponential growth of customer base with close to 4rsquo000rsquo000 registered users amp more than 500000 Classifieds in Nigeria alone
20 employees in Lithuania and Nigeria
MOBOFREE KEY METRICS IN AFRICA
4 MREGISTERED
USERSUp to 50 M
PAGE VIEWS PER
MONTH
5 MMESSAGES
PERMONTHLOGOS ABUJA
RIVERS DELTAKADUNA
TOP 5 NG STATES
6 KMONTHLY
NEWSELLERS
12 MIN
SPENT ON WEBSITEPER DAYUGANDAZIMBABWE
GHANA
OTHER COUNTRIESUp to 70 K
NEW MONTHLY
CLASSIFIEDS
81
19 lt18
18-2324-3334-43gt44
AGE
MOBOFREECOM IN NIGERIA
2 M
ACTIVE LISTINGS
MONTHLY ACTIVE USERS8
119 lt18
18-2324-3334-43gt44
AGE
500 000
WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS
Security and safety is a must (we invest on it)
Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands
Mass Market - You canrsquot ignore the feature phone and Blackberry
Mobile is the future but provide rich experience across devices
While monetization is important but only right user experience will see users returning
Brands evolution to effectively leverage the mobile channel
Online canrsquot live without offline
HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
THE RIGHT INTENTION
Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong
SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user
80 of population is still on feature phones Blackberries etc Donrsquot ignore them
RICH EXPERIENCE ACROSS ALL DEVICES
ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)
Ensuring high engagement instead of getting a simple click or impression
Display ads Branded games
Social ads Wall messages
Private messages
Sponsorship
ENGAGING ADVERTISING SOLUTIONS
UNILEVER RAMADAN CAMPAIGN
Feature phone
Web advert
Smartphone
Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location
322
Click through
rate
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
COMPANY BACKGROUND
MARKETS Leaders in Nigeria and Uganda Also present in GH TZ and ZWThe Company enjoys exponential growth of customer base with close to 4rsquo000rsquo000 registered users amp more than 500000 Classifieds in Nigeria alone
20 employees in Lithuania and Nigeria
MOBOFREE KEY METRICS IN AFRICA
4 MREGISTERED
USERSUp to 50 M
PAGE VIEWS PER
MONTH
5 MMESSAGES
PERMONTHLOGOS ABUJA
RIVERS DELTAKADUNA
TOP 5 NG STATES
6 KMONTHLY
NEWSELLERS
12 MIN
SPENT ON WEBSITEPER DAYUGANDAZIMBABWE
GHANA
OTHER COUNTRIESUp to 70 K
NEW MONTHLY
CLASSIFIEDS
81
19 lt18
18-2324-3334-43gt44
AGE
MOBOFREECOM IN NIGERIA
2 M
ACTIVE LISTINGS
MONTHLY ACTIVE USERS8
119 lt18
18-2324-3334-43gt44
AGE
500 000
WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS
Security and safety is a must (we invest on it)
Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands
Mass Market - You canrsquot ignore the feature phone and Blackberry
Mobile is the future but provide rich experience across devices
While monetization is important but only right user experience will see users returning
Brands evolution to effectively leverage the mobile channel
Online canrsquot live without offline
HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
THE RIGHT INTENTION
Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong
SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user
80 of population is still on feature phones Blackberries etc Donrsquot ignore them
RICH EXPERIENCE ACROSS ALL DEVICES
ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)
Ensuring high engagement instead of getting a simple click or impression
Display ads Branded games
Social ads Wall messages
Private messages
Sponsorship
ENGAGING ADVERTISING SOLUTIONS
UNILEVER RAMADAN CAMPAIGN
Feature phone
Web advert
Smartphone
Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location
322
Click through
rate
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
MOBOFREE KEY METRICS IN AFRICA
4 MREGISTERED
USERSUp to 50 M
PAGE VIEWS PER
MONTH
5 MMESSAGES
PERMONTHLOGOS ABUJA
RIVERS DELTAKADUNA
TOP 5 NG STATES
6 KMONTHLY
NEWSELLERS
12 MIN
SPENT ON WEBSITEPER DAYUGANDAZIMBABWE
GHANA
OTHER COUNTRIESUp to 70 K
NEW MONTHLY
CLASSIFIEDS
81
19 lt18
18-2324-3334-43gt44
AGE
MOBOFREECOM IN NIGERIA
2 M
ACTIVE LISTINGS
MONTHLY ACTIVE USERS8
119 lt18
18-2324-3334-43gt44
AGE
500 000
WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS
Security and safety is a must (we invest on it)
Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands
Mass Market - You canrsquot ignore the feature phone and Blackberry
Mobile is the future but provide rich experience across devices
While monetization is important but only right user experience will see users returning
Brands evolution to effectively leverage the mobile channel
Online canrsquot live without offline
HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
THE RIGHT INTENTION
Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong
SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user
80 of population is still on feature phones Blackberries etc Donrsquot ignore them
RICH EXPERIENCE ACROSS ALL DEVICES
ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)
Ensuring high engagement instead of getting a simple click or impression
Display ads Branded games
Social ads Wall messages
Private messages
Sponsorship
ENGAGING ADVERTISING SOLUTIONS
UNILEVER RAMADAN CAMPAIGN
Feature phone
Web advert
Smartphone
Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location
322
Click through
rate
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
MOBOFREECOM IN NIGERIA
2 M
ACTIVE LISTINGS
MONTHLY ACTIVE USERS8
119 lt18
18-2324-3334-43gt44
AGE
500 000
WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS
Security and safety is a must (we invest on it)
Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands
Mass Market - You canrsquot ignore the feature phone and Blackberry
Mobile is the future but provide rich experience across devices
While monetization is important but only right user experience will see users returning
Brands evolution to effectively leverage the mobile channel
Online canrsquot live without offline
HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
THE RIGHT INTENTION
Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong
SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user
80 of population is still on feature phones Blackberries etc Donrsquot ignore them
RICH EXPERIENCE ACROSS ALL DEVICES
ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)
Ensuring high engagement instead of getting a simple click or impression
Display ads Branded games
Social ads Wall messages
Private messages
Sponsorship
ENGAGING ADVERTISING SOLUTIONS
UNILEVER RAMADAN CAMPAIGN
Feature phone
Web advert
Smartphone
Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location
322
Click through
rate
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS SHOWS
Security and safety is a must (we invest on it)
Marketplace and classifieds users are the right demographics and mindset ndash aka your right audience for Nigerian brands
Mass Market - You canrsquot ignore the feature phone and Blackberry
Mobile is the future but provide rich experience across devices
While monetization is important but only right user experience will see users returning
Brands evolution to effectively leverage the mobile channel
Online canrsquot live without offline
HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
THE RIGHT INTENTION
Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong
SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user
80 of population is still on feature phones Blackberries etc Donrsquot ignore them
RICH EXPERIENCE ACROSS ALL DEVICES
ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)
Ensuring high engagement instead of getting a simple click or impression
Display ads Branded games
Social ads Wall messages
Private messages
Sponsorship
ENGAGING ADVERTISING SOLUTIONS
UNILEVER RAMADAN CAMPAIGN
Feature phone
Web advert
Smartphone
Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location
322
Click through
rate
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
THE RIGHT INTENTION
Users who came here with buying ndash selling making business mindset Right income level and demographics is nothing if mindset is wrong
SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user
80 of population is still on feature phones Blackberries etc Donrsquot ignore them
RICH EXPERIENCE ACROSS ALL DEVICES
ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)
Ensuring high engagement instead of getting a simple click or impression
Display ads Branded games
Social ads Wall messages
Private messages
Sponsorship
ENGAGING ADVERTISING SOLUTIONS
UNILEVER RAMADAN CAMPAIGN
Feature phone
Web advert
Smartphone
Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location
322
Click through
rate
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
Marketplace and classifieds users are in general middle class and are predispose to buy and sell things Device gender age location and other targeting options allows to reach your target user
80 of population is still on feature phones Blackberries etc Donrsquot ignore them
RICH EXPERIENCE ACROSS ALL DEVICES
ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)
Ensuring high engagement instead of getting a simple click or impression
Display ads Branded games
Social ads Wall messages
Private messages
Sponsorship
ENGAGING ADVERTISING SOLUTIONS
UNILEVER RAMADAN CAMPAIGN
Feature phone
Web advert
Smartphone
Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location
322
Click through
rate
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
80 of population is still on feature phones Blackberries etc Donrsquot ignore them
RICH EXPERIENCE ACROSS ALL DEVICES
ldquoMobile contributed over a third of sales which is a clear pointer that mobile is the way Nigerians will shop online in the futurerdquo (Sim Shagaya CEO of Konga)
Ensuring high engagement instead of getting a simple click or impression
Display ads Branded games
Social ads Wall messages
Private messages
Sponsorship
ENGAGING ADVERTISING SOLUTIONS
UNILEVER RAMADAN CAMPAIGN
Feature phone
Web advert
Smartphone
Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location
322
Click through
rate
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
Ensuring high engagement instead of getting a simple click or impression
Display ads Branded games
Social ads Wall messages
Private messages
Sponsorship
ENGAGING ADVERTISING SOLUTIONS
UNILEVER RAMADAN CAMPAIGN
Feature phone
Web advert
Smartphone
Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location
322
Click through
rate
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
UNILEVER RAMADAN CAMPAIGN
Feature phone
Web advert
Smartphone
Used types of advertising- Banners- Text ads- Private messagesTargeting age gender location
322
Click through
rate
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
CHALLENGESAchieving high reach in population without computers
Promoting services through mobile channel when advertiser doesnrsquot have mobile friendly technical solution (mobile friendly website etc)
Reaching customers with sustainable income and buying power (less than 25 of population in NG belongs to the middle class)
Ensuring high engagement instead of getting simple click
MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
MOBOFREE SOLUTIONS FOR ADVERTISERSMOBOFREE SOLUTIONS
Platform allowing to reach potential clients via any device ndash from oldest phone to computerbull Mobile friendly landing pages created in MoboFree environmentbull Advertising solutions who are not requiring redirection of user to another site ndash
internal games etcAdvanced segmentation and targeting solution allowing to identify buying power of MoboFree members by special attributes and display ads for the most suitable group of users Special targeting allowing to identify and target buying preferences (users interested in buying laptops clothes etc)Engagement oriented advertising solutions- Internal games- Wall messages
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-
AFRICArsquos Leadingsocial marketplace
THANK YOUDele Kadiri Business Development Manager +234 8104 402517 deleKadirimobofreecomCristobal Alonso ChairmanCEO+234 813 1678818 +4520606660 cammobofreecom
- AFRICArsquos Leading social marketplace
- WHAT IS MOBOFREECOM
- COMPANY BACKGROUND
- MOBOFREE KEY METRICS IN AFRICA
- MOBOFREECOM IN NIGERIA
- WHAT DOES THE SUCCESS OF MOBOFREE AND MARKETPLACESCLASSIFIEDS
- HOW MOBOFREE TURNS YOUR CAMPAIGNS INTO SELLING MACHINE
- SUITABLE AUDIENCE AND HIGH TARGETINGSEGMENTATION OPPORTUNITIES
- Slide 9
- ENGAGING ADVERTISING SOLUTIONS
- UNILEVER RAMADAN CAMPAIGN
- MAJOR CHALLENGES FOR ADVERTISERS IN NIGERIA
- MOBOFREE SOLUTIONS FOR ADVERTISERS
- AFRICArsquos Leading social marketplace (2)
-