Mobile Web vs Mobile Apps

Download Mobile Web vs Mobile Apps

Post on 18-Jan-2015

835 views

Category:

Technology

4 download

Embed Size (px)

DESCRIPTION

mobile web vs mobile app

TRANSCRIPT

  • 1. Mobile

2. What is a Mobile Website ? A mobile website can be reached directly through a mobile devices web browser and is therefore accessible by all smartphones and tablets equipped with browsing capability and an internet connection. 3. Advantages & Disadvantages Can work on any mobile platform Requires mobile-first design strategyComparatively less expense to develop than an appto completely maximize You cannot access all of theCan be found and accessed via search engines, websites, and blogs Never bothers user with manually updatesmartphones features (camera, etc.) Hard to charge for access or usage 4. What is an App ?An app is a software application that must be written in the native language of a particular platform; predominant platforms are Apple (iPhone), Google (Android), and Microsoft (Windows). 5. Advantages & Disadvantages Easy Of UseUsable OfflineIntegration With smartphone FeaturesMore expensive to develop maintainRequires user to download from platformSpeedNative code only works on one platformspecific app store before accessing Requires user to update manuallyMust be developed separately for each platformApp stores charge large fees for publishing, certifying, and updating 6. Which is better: an App or a mobile website? Depends on your end goals o Interactive game an app is probably going to be your best option o Offer mobile-friendly content to the widest possible audience than it must be a mobile website Butappwithoutwebsitemakesnosense For Mobile Web presence Website is the first step 7. Digital marketers can no longer ignore mobile if they havent already made it a part of their strategy 8. Some statistics to KNOW !! Mobile Usage Stats: Estimated Number of smartphones to be shipped in 2013 937 Million Estimated Number of tablets to be shipped in 2013 215 Million Number of times a day people look at their smartphone 150 Average time it takes to load a mobile web page 7 seconds Percentage of global web traffic that comes from mobile 17.4 % 9. Some statistics to KNOW !! Mobile App Stats: Percentage of mobile users that use an app only once after download 22% Number of apps installed by the average smartphone user (Global) 26 Total projected Mobile app downloads in 2013 102 billion Total projected mobile app revenue in 2013 - $26 billion 10. Conclusion If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required. 11. Created ByVaibhav Kubadia Twitter Handle: @vaibhavkubadia E-mail: vaibhav@digitalmarketing.ac.in 12. Sources http://www.hswsolutions.com/services/mobile-webdevelopment/mobile-website-vs-apps/ http://www.adotas.com/2013/06/mobile-websites-vs-mobile-appswhich-is-better-for-your-business/ http://www.visionmobile.com/blog/2013/07/web-sites-vs-web-appswhat-the-experts-think/ http://www.olson.com/when-to-create-a-mobile-website-vs-a-mobileapp/ http://www.newmediacampaigns.com/blog/the-difference-betweenapps-and-mobile-websites http://www.adaptistration.com/blog/2013/04/30/understanding-thedifference-between-apps-and-mobile-websites-2013/ http://expandedramblings.com/index.php/mobile-marketing-statsinfographic/