mobile web and apps world new orleans session 6 the device, mobile applications and the cloud

Download Mobile Web and Apps World New Orleans Session 6 the device, mobile applications and the cloud

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The Device, Mobile Applications and the Cloud Ubiquitous connectivity is constantly transforming the mobile landscape. Bigger, Hi-Resolution Displays, Larger Memories, Faster Processors have helped increase device and network usage. Higher bandwidth for mobile devices has opened up new possibilities in spaces ranging from digital media to mobile health. All of this has had a huge impact in consumer behavior. Consumers are starting to ask for anywhere, anytime experience today and people don’t want to be tied down to devices, platforms or physical spaces when it comes to storing, accessing and consuming data – user experience has come to the fore-front. The session will address the following: The evolution of devices, mobile applications and the cloud Making better use of the data overload The cloud as the backbone for the ‘Internet of Things’ Creating a Seamless, Coherent and Integrated User Experience across Devices & Platforms The search for the ‘Killer App’ Asokan Thiyagarajan, Director – Platforms & Technology Strategy-Samsung Information Systems America


  • 1.THEDEVICE,MOBILEAPPLICATIONS&THECLOUDAsokanAshokDirector Platforms&TechnologyStrategySamsungMediaSolutionsCenterAmericaConfidential&Proprietary

2. THEBIGPICTUREConfidential&Proprietary 3. KEYMACROTRENDSDRIVINGTHEFUTUREOFMOBILITY DEVICESNETWORKSCONSUMERS Larger, Brighter,Faster, Ubiquitous Anywhere, AnytimeBetter ScreensConnectivity Access to Data Exploding Data ConsumptionFaster ProcessorsMove to the CloudConfidential&Proprietary 4. CONSUMERSPUSHINGTHEBOUNDARIESOFTHEDIGITAL WORLD Todays Family Owns an Average of By 2015, nearly half will be Connected and 32 Electronic Devices.* users will expect a Seamless Experience.*** Source: CEA; **Source: Strategy Analytics and Samsung Confidential&Proprietary 5. CLOUDASTHEENABLERFORARICHER,BETTERUSEREXPERIENCEConfidential&Proprietary 6. CLOUDENABLESASEAMLESS,SYNCHRONIZEDNSCREENEXPERIENCEACROSSDEVICES,PLATFORMS&CONTENTSOURCESCross-Silo Search & RecommendationUnlimited Storage & ComputationSingle Sign-On Customized by Form Factor Context Aware Synchronized Paired DeviceExperience Confidential&Proprietary 7. APPS&ONLINEGAMINGWILLBETHEKEYDRIVERSOFTHE MOBILECLOUDSERVICESMARKET$71bnMobile Apps14%1%Online Gaming 12%VoIP$47bn 18% 27%Storage/Backup 1% 14%Others1$28bn 21% 27% $16bn 1%20%19% 46%$10bn 20% 1%24% 20% 41%1%21% 26%26%34%31% 32%20102012 20142016 20181 Others includes Email, Online Social Networking and Paid MusicSOURCE: Business Insights, Analyst consensus Confidential&Proprietary 8. MAKINGBETTERUSEOFTHEDATAOVERLOAD CLOUDASTHE BRAINSFORTHEINTERNETOFTHINGS Intelligence in the Cloud Data Mash Up & AnalysisEmergingConnected DevicesConfidential&Proprietary 9. THECHANGINGWORLDOFMOBILEAPPLICATIONS Confidential&Proprietary 10. ONTHECONSUMERSIDE:THEMOSTPOPULARAPPSARETHEONESWHICHUSETHECLOUDTODELIVERARICHUSEREXPERIENCEACROSSPLATFORMS Cloud Based Backend Enables: Social Integration Single Sign-On across devices Complex Computation & Data Analysis Data Aggregation from various Sources Anytime, Anywhere Access Faster, Easier Upgrades Confidential&Proprietary 11. ONTHEENTERPRISESIDE:WORKISNOLONGERAPLACECloudAccesstoEnterpriseApps BYOD Tablets and Smartphones for amobile, real time workforceVideoConferencingOnTheGoConfidential&Proprietary 12. THEFUTURE CONNECTEDDEVICESFORTHEPHYSICALWORLDConfidential&Proprietary 13. EMERGINGSERVICES THESEARCHFORTHEKILLERAPP Digital AdvertisingConnected Car Connected Smart Home Ecosystem Health Energy Management Confidential&Proprietary 14. CONNECTEDDEVICESLANDSCAPE MOVINGTOTHECLOUD Emerging Space Network aware, Sensor based embedded devices Integrated with our physical world Low Bandwidth, Critical Data Potential for High Revenue / DataConfidential&Proprietary 15. WHATWILLTHEFUTUREBRING KEYAREASOFGROWTH MobileAnalyticsMedical/HealthApplications ContextAwareApplicationsIT/Security/EnterpriseConfidential&Proprietary 16. BESTINCLASSSAMSUNGEXPERIENCEScreen SpeedContent Confidential&Proprietary 17. Confidential&Proprietary