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@jasonNmark

Mobile WebToday and Tomorrow

Tuesday, November 12, 2013

@jasonNmark

A Little About You


(You can vote more than once)

AppsWeb

Your


Your ProgrammingDesignUsabilityProject ManagementOther


Difference between web & appsState of Mobile Web todayDo you need a mobile friendly website?Why aren’t NYT & APPL mobile-friendly?Mobile web best practicesOther questions

Most Interesting?


@jasonNmark

A Little About Me


@jasonNmark

Gravity Switch‣ 17 years in the biz‣ Accidentally Agile‣ Web & Mobile‣ Large and small organizations


I Like‣ Chaos & Change‣ Simple Solutions (to Complex

Problems)‣ Questions & Interruptions *

* Semantics aren’t my strong point.


@jasonNmark

Web vs. AppsDifferences


@jasonNmark

Types‣ Web page/Web app‣ HTML5 App‣ Native Apps‣ Native Apps using HTML5


@jasonNmark

Web Page/Web ‣ No App to download‣ Infrequent visitors‣ Save money


@jasonNmark

Native App‣ Custom User Experience‣ But Expensive


@jasonNmark

HTML5 App‣ Nice Theory


@jasonNmark

Native + HTML‣ Cheeper than native‣ Scrolling on Android‣ Clunky


@jasonNmark

Recap‣ Web page/Web app = Cheap‣ HTML5 App = Lame‣ Native Apps = Slick‣ Native Apps using HTML5 =

Compromise


Got it?


@jasonNmark

Mobile Web


@jasonNmark

Responsive‣ The 80% Solution‣ Disputed by Some Experts


Why Isn’t Apple Mobile Friendly?


What about NYTimes?


@jasonNmark

MoneyIt’s expensive but...


@jasonNmark

UsersApps give NYT more control


@jasonNmark

Mobile FirstIt’s very trendy


@jasonNmark

It’s Sort of Bullshit


@jasonNmark

Users Second(only one thing can be first)


@jasonNmark

BUT.... It’s PopularAnd it’s changing the way we think of web


@jasonNmark

And...It is great for learning.


@jasonNmark

Questions?


@jasonNmark

The End

[email protected]


mobile web - twvideo01.ubm-us.nettwvideo01.ubm-us.net/o1/vault/adc2013/slides/jason_mark_mobile...

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