mobile web: a crash course
DESCRIPTION
Richard Sharp, VP of Marketing at Marqui Solutions and Dan Biggs, Digital Strategist at Station X Communications Inc, provide insight into the mobile landscape and its opportunities, illustrating how mobile web can be your organization's most powerful marketing tool.TRANSCRIPT
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7/21/2011 www.marqui.com
Webinar: Mobile Web: A Crash Course
July 21, 2011
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GoToWebinar Controls
• Click the button with the arrows to minimize your GoToWebinar controls
• Type your questions for us into the box at the bottom and press Send
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Agenda
• Current mobile web trends
• Meeting the needs of mobile
Managing your mobile content
• Mobile apps vs. mobile web
• Case studies
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Current mobile web trends
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Current mobile web trends
There are 20.3 million mobile users in Canada *That’s 60% of the total population.
There are 6.6 million smart phone owners in Canada * …19% of the total population.
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* eMarketer 2011
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Current mobile web trends
In the US,There are 236 million mobile users *That’s 77% of the total population.There are 99 million smart phone owners…32% of the total population
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* eMarketer 2011
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Mobile internet use is in hyper-growth
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Mobile internet use is in hyper-growth
42% of people aged 18-29 go online mainly via mobile phone*
46% of Internet users aged 18 to 34 use smartphones*
• eMarketer 2011
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Mobile internet use is in hyper-growth
Nine in 10 of those smartphone owners (87%) used their phones as a web browsing tool**
1/3rd of smartphone users use their mobile device as their primary Internet connection.
**Mashable.com 2011
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Meeting the needs of mobile
The Not-So-GoodSlower connectionsSmaller screensLimited processing power
The NeutralScrolling, input, navigation needs are different
The GoodLocation-awareEasier to drive-to-call
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Apps vs. Mobile Websites: APPS
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Apps are…
Ideal for monetizing content
Ideal for delivering value-added services to existing clients
Apps are costly – starting at $30k for design and development
Apps require developers to maintain them
iOS Apps require acceptance into the Apple App Store
Harder to market – downloading is a barrier
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Apps vs. Mobile Websites: Mobile Websites
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Mobile websites are…
More suitable as a flexible information source
Are catching up with new innovations in mobile web capability to use the phone’s features such as cameras, calling, social and location services.
Lower design and development cost
Considerably lower maintenance cost
Considerably more reach
Easier to market via traditional web marketing tactics
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Managing your mobile content
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Mobile CMSWeb CMS
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Managing your mobile content
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Marqui CMS
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Case Study: Lakeland College
GoalTo launch a fully functional and engaging mobile website to increase brand reach and allow students to access the most relevant information on their mobile phones
.02% of the college’s web traffic June 2010 came from mobile phones or tablets.
By June 2011, the percentage was 11.7%.
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Case Study: Lakeland College• Same functionality as existing
site, but for mobile
• Light, icon-driven navigation
• Increasing engagement from students by providing essential information while on the go
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Case Study: Lakeland College
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Case Study: Young Presidents Organization• To administrators, the mobile
site and website share the same interface
• One place to enter content, two (or more) varieties of that content
• Unique mobile-friendly design
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Case Study: Young Presidents Organization
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Summary
• Potential user base for mobile websites is growing exponentially
• Mobile browsers have specific needs, and mobile has unique advantages
• Mobile apps may or may not be the best solution for your business, depending on your objectives
• Managing mobile content is considerably easier when one single system can be used for mobile devices and computers as well
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Q + A
Richard Sharp, VP Sales and Marketing, [email protected]
Dan Biggs, Digital Strategist,Station [email protected]
Feedback? Questions? Connect directly or DM us on Twitter at http://www.twitter.com/Marqui_CMS