mobile & wearables games for health 2014 tutorial
DESCRIPTION
Slides from Mobile & Wearables tutorial at Games for Health 2014.TRANSCRIPT
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Mobile Games & Wearables
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Human JoysticksT U R N I N G R E A L - W O R L D H U M A N A C T I V I T Y & D E C I S I O N S I N T O I N P U T S T H A T D R I V E G A M E S Y O U P L A Y A S Y O U G O A B O U T Y O U R D A Y Y O U R A C T I O N S A R E T H E J O Y S T I C K
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Mobile Games
connected sensors
mobile phones laptops iPods
wireless smartphones tabletshandheld
videogames
connected device
feature phoneswearables I
(wrist/watch/jewelry)
“wearables” II (lumo back, GeckoCap)
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Summary
• Smartphones is a 3 group race
• Apple vs. Google vs. Everyone Else
• Wearables is total Chess Game
• Gamification vs. Game
• Other Devices (Sensors, iBeacons, Etc.)
• Still Early but Speeding Up
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Mobile Ascendency
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Platforms
• Smartphones
• Tablets
• Wearables
• Other Devices (Sensors, iBeacons, Etc.)
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Platforms
• iOS*
• Android*
• Windows Phone
• Tizen, Mozilla, Etc.
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Behind The Numbers
• Doesn’t include iPod Touch
• What about by # of Installed Apps?
• Paid vs. Free Apps Share?
• What about Games?
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App Store Stats...Everything is trending toward free applications with in-app purchases
1/5 users spent less than $5
1/6 users spend between $5-$10
Women slightly more likely to download apps
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Tablets
• iPad
• Android
• Windows Surface
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Mobile Ascendency
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Bulk Tablet Deployments
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Mobile Game Systems
• Nintendo 2DS/3DS [the big daddy]
• Sony
• Leapster [kids/closed]
• Others... [linux hybrids out of Asia]
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Chess Game...• Jawbone Acqui-Hires Massive Health & Visere
• Jawbone Acquires BodyMedia
• Patents
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Who’s Who? What’s What
• Apple
• Jawbone
• Nike
• FitBit
• Others...
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Where’s Everyone Else?
• Sony, Samsung, LG, etc. (i.e. Japan/Korea)
• Microsoft / Amazon / Google
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Watches / Wrists?
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Readying for Wearables
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Quick ComparisonMobile Modality
Functional Profile
User(s) Application Structures
Smartphones HighlyEmail
Games/Media Productivity
Single with some Sharing @ Home
iPhone OS/Objective C
Java
Phones Highly but Limited Functionality
Calls SMS/Texting
Games
Single w/some sharing in
emerging markets
J2ME or Server Based SMS
Tablets On-the-GoMedia
Consumption Productivity
Games
SharediPhone OS/
Java
Consoles Home & GoGames / Some
MediaSingle / Some
Sharing C++
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Wearables
• Interaction Extension
• Always on accelerometer
• Biometric Sensor Package
• VERY Early
• Big Chess Game…
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Big Picture
Building on Mobile Building for Mobile
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Building on Mobile
Building an app that runs on a mobile device platform, or is accessible via mobile platform browsers...
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Building for Mobile
The art of creating an application that takes advantage of the mobility of a platform
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Building for Mobile IISmall
Moments of Time
Communication
Interuptive
Different
Parts of the
Day
Different Input Systems
One hand
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Building for Mobile II
Geolocation
Camera
Microphone
Proximity to Person or Object
Accelerometer
Other Sensors
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Lit 2 Quit
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Building for Wearables
Geolocation
Blood Sugar
Microphone?
Proximity to Person or Object
Accelerometer
Heart Rate
Inactivity/
SleepTemperature
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NEAT-o-Games
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Ideas are Easy?
• The majority of mobile apps are apps on mobile platforms
• It’s easy to say I’d like to do this on a mobile device
• It’s much harder to develop a uniquely mobile experience
• The many devices make it harder…
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Understanding Mobility
• “Mobile Sensor Platform”
• What is the future of these sensors (e.g. light sensors)
• Interacting with the surrounding environment?
• The associated psychology and situational play
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Discussion...
• What are your goals & needs?
• What makes a serious mobile game vs. just one for entertainment?
• What design patterns exist for mobile games?
• How will wearables & biometrics change everything?
• Discovery / biz models issues
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The Platforms...
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iPhone
• 6+ Models Released Since 2007
• iPhone, iPhone 3G, iPhone 3GS, iPhone 4/4s, 5/5c/5s, 6?
• 100’s million shipped worldwide
• iPod Touch: Same OS & Core Specs
• App Store
• iWatch? & Continuity (2014)
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iPod Touch
• Sells a lot of units... and is important in terms of youth audiences
• 4 Models overall... speed increases, microphone support, bluetooth support…
• No upgrade last cycle? Does Apple keep it going?
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iOS 8
• Biggest change since original iOS
• Interapp communication, helper apps
• Lots of game changes
• Health and Health Kit
• Better tools for everything
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Android
• Android is an open source OS built by Google to power mobile phones & devices
• So Many Flavors; MANY models...
• Android vs. FireOS vs. Chrome OS vs. Samsung
• Fragmentation drives us dev costs significantly
• Health Kit/Health App also coming Google Fit
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Windows Phone
• Small but growing
• Decently reviewed
• Tool chain isn’t bad
• Nokia deal changes some things but not as much
• Slowly becoming relevant
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Everything Else...
• A mish-mash to say the least...
• J2ME systems still out there
• SMS key “app”
• Target device?, carrier, region, global, or socio-economic demographic
• Other systems : Tizen, Mozilla OS
• What does Samsung Do?
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Tablets
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iPad
• Key... how does the screen affect what you can (and should/should not) do?
• Different user and usage scenarios…
• Enterprise & Schools are big differentiators
• Does Apple start to hone the differentiated experience?
• How does is differentiate in health?
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Android Tablets
• So many various vendors...
• Kindle is the biggest Share
• Galaxy (Samsung)
• Then literally dozens
• Many are low-cost overseas “video tablets”
• How does pricing affect installed-base but when do these “cheapies” become bona-fide app platforms especially overseas?
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Kindle...
• Older reader models have several million units, with some app capacity but being overtaken by newer Kindles that are essentially Android
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Windows Surface
• First gen was a mess
• Second gen selling better
• Future gens should pick up speed
• Really become “windows” tablet as key selling point
• Heavy…
• Enterprise?
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Issues
• It’s a two-system race until further notice
• iPhone has best gamut control so far...
• Java vs. Objective C vs. Web(HTML5+JS+Cloud) (AND now Swift…)
• Cross Platform vs. Cross Model
• Connected Play vs. App on Phone
• What do wearables do?
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Development Approaches
• Native Development (Objective C or Java)
• Cross Platform Virtual Machines? (Flash?)
• Browser and/or HTML Widget
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Across the Board
iPhone Android Windows Other
Browser Webkit/Safari Webkit IE All over...
Native Objective C/Swift
Java/Flash... C#/C++ J2ME
X-Platform PhoneGap, HTML5, Web vs. Encapsulated App
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Design & Development
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Mini-Agenda
• Design Context & Patterns : A Discussion
• Development in General
• Light Specifics by Platform
• Discussion
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Mobile Serious Games Context
• Game
• Second screen pattern
• Support for Game on Other Platform…
• TV
• Physical experience
• Web Game
• Biometric Game
• ARG
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Development Paths...
• Browser Based Apps (specialized)
• or packaged HTML5
• Native Code
• Adobe Air
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Browser
• Various systems for browser-based development
• Javascript + Special Hooks
• PhoneGap/Cordova
• Native Code is winning…
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jQtouch
• jQuery meets iPhone
• Easy to use (if you know jQuery & Javascript)
• Web apps will continue to gain strength... don’t be fooled into just Objective C
• Also Sensa, PhoneGap Plugins, etc.
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3D Graphics
• OpenGL ES
• Metal on iOS8 but not all systems
• Standards Based going to specialized base…
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Middleware
• Unity Game Engine
• Unreal Game Engine
• GameSalad/Stencyl/Marmalade, Others
• Variety of Engines (See List)
• Adobe Air
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PhoneGap
• Open source x-platform Web app framework for mobile devices
• Cordova (baseline/Apache) PhoneGap (Adobe)
• Strong support, continues to add features
• Have to design for what it is…
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Distribution
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App Store Approval
• “The World May Never Know”
• Apple inspects your app... Yay or Nay
• Fix and/or Appeal
• Approval...
• Updates...
• Periodic Reviews...
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How Does it Work?
• During Development > Mobile Provisioning File
• After Development > Submit Content for Approval
• After Approval > Release to Store / Manage Distribution & Re-submission for Updates
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During Development
• Emulators
• Limits - can’t test accelerometer
• Pros - can test different screen types
• Apple: Small number for earliest testing, 1000+ for beta/sharing, recently revamped significantly
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Submission
• Be a registered developer - you will want a “publisher” account
• Fill out a form...[what do you need!?]
• Then wait...for approval
• Descriptions...
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What Will Nix You...
• Human Interface Guidelines
• Unauthorized API usage
• Simulating Failures (e.g. cracked screens)
• Apple standard buttons
• Bandwidth Usage During Play
• Network Detection
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What Will Nix You...
• Political Lampooning
• App description to App Store
• What’s New Descriptions Too Long
• OS Compatibility
• Trademark & Copyright Issues
• Giveaways/Prizes/Contests
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What Will Nix You...
• Analytics Disclosure
• Jokes Relevant to Interface Guidelines
• Objectionable Content
• Simply Doesn’t Work
• Don’t Include Price in Your Description
• http://www.mobileorchard.com/avoiding-iphone-app-rejection-part-2/
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App Store Behaviors...
• Reviews
• Free games get lower reviews...Why?
• Pricing Strategies...
• Paid vs. Free
• Debut Price?
• Moving Down, Going Free, Moving Up
• Chart MomentumOf course it might get positive reviews too, but ranking seems to go down as you price too low. DuckDuckDuck went from ~4 stars to ~2 stars after the two week $0.99 -> free offer.
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App Store Help...
• App Store Analytics: Flurry, Distimo, AppAnnie, Google Analytics, iTunes Connect
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Other Issues
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Legal Issues...
• Patent Lawsuits
• EULAs
• Exercise...
• Inducement and Geolocation
• Medical Device / FDA
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Lawsuits...
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Your Own Analytics...
• Posting out your own data...
• Not the same as most analytics software...
• Apple’s issues with analytics…
• Google Analytics
• Storing if no internet (Sampling)
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Advertising...
• Admob/Google
• iAd
• So many others… TapJoy, etc.
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Design Discussion
• What’s special about being mobile?
• What categories can we identify
• How can we integrate with other mobile features, and the viral nature of mobile lifestyles
• Integration with the real-world
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Mobile Barcode
• QR codes, Data Matrix, Cool-Data-Matrix, Aztec, Upcode, Trillcode, Quickmark, shotcode, mCode and Beetagg
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iBeacon
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Promotion & Marketing
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Promotion
• The Biggest Issue: App Store Discovery, Promotion, Driving Installs, Driving spending
• Chain…
• hear about/see me, click to me, install me, spend $$ with me
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Marketing 101
• Marketing is more then critical - it’s everything
• Many apps bought from the phone; how do you breakthrough
• Long tail?
• Dedicated resources?
• Expectations
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Product Design…
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Health, Unique, Mobile?
• What could be done?
• Walking App?
• Avoid the Bank Step Model of Play
• Integrate Game & Walking
• Push Strategic Decisisions into the Foreground and Walking into the Background
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Wearables
• Started as either extension of phones, or (mostly) singular always on biometric
• These two modes of use will fuse
• Always on sensor package
• Phone as hub
• Phone is still a big “wearable” of it’s own
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Wearables Battle…
• 2014 year Google vs. Apple in wearables begins to unfold
• What happens to Jawbone, FitBit, others?
• What commodifies, what doesn’t?
• What x-wearable strategies and processes emerge, if necessary
• Health vs. wearable experience?
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Wearables & Health
• Do the native iOS / Android SDKs and UIs take over vs. specialized apps?
• Are they floors, hubs, or parallels?
• Where does the 3rd party experience shift-to?
• Acquisition frenzy?
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Drivers of Wearables Battle
• Battery life; Battery life; Battery life
• Data frequency model
• Input/interaction model
• Standalone usage capacity
• Fashion
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Data Frequency Model
• Cumulative end-of-day experience (night or morning)
• Periodic intra-day experience (every 60-120 minutes, 4-8x daily)
• Spot real-time experience (real time for X minutes, 1x-2x day)
• High frequency experience (every 10 minutes)
• 24/7 RealTime
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Input Interaction Model
• User download initiated
• Automatic Background (see data model)
• Realtime interactions (buttons and/or Touch)
• Proximity (i.e. iBeacon)
• Self-contained, or networked-to-phone/computer?
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Designing for Wearables
• Simplicity for many reasons
• Is it just a data slave?
• Is it a feeder to a larger phone experience?
• Is it biometric or interactive or both?
• Always with/on me vs. phone?
• What are the truly NOVEL experiences???
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Lets not forget devices
• Home Devices (lights, sound, thermostat)
• Scales
• Inhalers, glucose monitors, blood pressure cuff
• Exercise equipment
• Cameras / Kinect / Etc.
• iBeacons
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PhonesAll Day
WearablesSometimes Wearables
With us Devices ME In-Home
Devices
Laptops EnvironmentOut-of-Home
Devices
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Designing for Wearables
• Human Joysticks
• Biometric for Health
• Biometric for Interaction
• Ease of Interaction
• Eyes free use
• Frequency of feedback
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Designing for Wearables II
• Screen? - This will become bigger deal
• Force Feedback / Glanceable
• Headphones or not?
• Phone vs. No Phone
• Connected Experience
• Multiplayer
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Avoiding Visuals
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Responding to Environments
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User Ask?
• Moving about daily life? (i.e. walking around)
• Specific activity/behavior & equipment? (inhaler, exercise bike)
• Environment & environment context (e.g. shopping/iBeacon)
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The Original Mobile Pattern
• Banked
• Iterative Interrupts
• Real-time (periodic vs. 24/7)
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M E I L I 1 . 0
• Cross-platform framework for mobile games featuring input from physical activity and sensors
• GPS features enable environmental sensing & fencing
• Outputs multi-channel audio, force-feedback
• “Glanceable” UI for non-distracted gameplay
M O B I L E A C T I V I T I E S E N G I N E
“ G A M E S Y O U P L A Y W H I L E M O V I N G A R O U N D ”
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F E AT U R E S E T 1 . 0
• Built in software pedometer
• Detects “vigorous activity” jumping, dancing, shaking
• Detects gestures on phone screen (tap, double-tap, hold, swipe)
• Multi-channel audio
• Variables & operations, conditionals, event driven architecture
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Output
Activity &
GestureEngine
Gestural
Activity
OneHanded“Blind”Inputs
Other
Environmental& Device
Camera
GPS
MicTime/Date
Input
Screen
Tilt
Game Engine
Structured Data
JSON
Aural
Background
Speech
MusicSFX Screen
& Device
Screen Color LED
ForceFeedback
Log
Web services
in
Webservices
outITTT
Twitter/FB
TXTsPhotos
Weather
PushNotification
Battery
Meili Engine Status
mobile-tutorial-sg