THE TIMES!THEY ARE!

A-CHANGING!

Flickr – ol’pete!

CONNECTED!COMMUNITY!

Mobile Vikings "is an !

operator empowered!community!

Flickr – Phink Sherbet Photography!

COMMUNITY"CONNECTED!

Mobile Vikings!is a!

community-driven!operator!

COMMUNITY!Social networks,

crowdsourcing, blogs,

content communities, !

CONNECTED!Smartphones, tablets,

location-based-services,

strong identities.!

1! 2!

1+2!

WHAT DOES ! THIS MEAN ?!

Flickr – obscura!

THE!VIKING!

PARADOX!

Sales Staff No Sales staff. The Viking model uses the community as its sales force and is based on MGM (member get member). More than 80% of our new customers are referrals from other members.!

Marketing No traditional mass media marketing budget. All communication is based on viral marketing using social media.!

Help Desk Viking Helps Viking (via Twitter, Facebook, ...). Only 13 FTE serve 150.000 members, without usage of IVR. Although this is very low for a mobile operator, MV’s help desk is perceived as the best in the market. !

THE

COMMUNITY DRIVEN

MODEL!

No Sales Offices, No Prestigious HQ Only online sales is possible.!

THE VIKING IS IN CONTROL!

Central position – key in our sales and marketing

strategy. A Viking is our member, not our customer.!

Flickr – NathanaelB!

DNA : VIKING POINTS!

The DNA of the Mobile Vikings model is translated into a community currency,

the VikingPoints. Once earned (e.g. MGM, Help Desk 2.0) they allow our members to top up their mobile internet subscription or pay for additional

Viking services.!

VikingTalk

VoIP service enabling the

smartphone to call any number over

Wifi or 3G.!

Flickr – thejuniorpartner!

VikingCard

Cobranded prepaid

MasterCard,

empowered by a mobile app and

targeted to youngsters and e-

shoppers.!Flickr – benwatts!Flickr – Jay Morrison!

VikingSpots

Internet-based platform where

members connect the community to

local retailers and

share experience.!

Additional value added services are studied

and brought to the market. !

Mobile Vikings : Prepaid mobile voice and data.!

WHERE DO WE STAND NOW AND TOMORROW!

(in a nutshell)!

member

growth!

revenue

growth!(rev per month)!

+145.000 members in 3.5 years!+2,8 MEUR revenues/month!

High ARPU!Low churn!

REVENUES!WHERE DO WE STAND NOW AND TOMORROW!

Mobile Vikings has not only a lot of followers on Twitter but we communicate a lot with our customers > 19.000 tweets.!Average reach of 65.000 people with one tweet.!

In Facebook we do also have >23.000 fans but more important is the daily conversation with the users!

There are lot of articles in the online and printed Press over the concept of Mobile Vikings. Even books about social media have chapters talking about this concept. And new books from different authors are coming soon.!

Conversation Company!

Source: Thomas Baekdal: http://www.baekdal.com/insights/one-million-facebook-likes-so-what/!

One million likes on Facebook? So what?!Thomas Baekdal, a well known Danish blogger specialized in social media but without any links to us, recently published an interesting study on how to measure success on Facebook. Indeed, brands such as Coca Cola, Red Bull doing mainly traditional mass media marketing, also are doing well in getting fans, with tens of millions of fans. Even when taking into account market size and reach, these traditional brands are doing very well. And then comes this interesting quote :“However, if we instead compare fans with how many who interacts with the brands today, the result is quite different. Now, all the top players in getting people's attention, are suddenly at the bottom. On the other hand, Walk of the Earth, Sarah Blackwood, Mobile Vikings and Brooklyn Museum are doing a fantastic job engaging with their audience.“ This indicates that, although we are a small and local player, our model is quite disruptive, even in today’s world.!

Love Brand : same product, different perception!Finally it is interesting to see that the perception of the Mobile Vikings brand is totally different from the Base brand, although both use the same KPN network.!

MOBILE PAYMENT!

DEBIT,!CREDIT!CARD!

MONETARY!VALUE!

PSEUDO!VALUE!

VOUCHERS!

TRANS!ACTION!DETAILS!

IDENTITY!

Mobile Vikings • Base Product!• Wallet Items!

• Strong Identity and Profile!• Balance in minutes!• Balance in Gbytes!• Topup History!

VikingTalk • VoIP Service!• Wallet Items!

• Balance!• Top up history!• Usage!

Flickr – benwatts!

VikingCard • Prepaid MasterCard!

• Virtual, physical!• Additional financial service : easy topup, P2P!

• Wallet Items!• Balance!• Transaction History!

Flickr – Jay Morrison!

VikingSpots • Location Based Merchant Platform!• Merchant Tablet (NFC)!• Wallet Items!

• Coupons!• Balance - Loyalty Points!• History!• Tag Identity!

DEBIT,!CREDIT!CARD!

MONETARY!VALUE!

PSEUDO!VALUE!

VOUCHERS!

TRANS!ACTION!DETAILS!

IDENTITY!

TECHNOLOGY!

VikingWallet Technology

VikingWallet

Linked with a prepaid card!

Linked with an NFC tag/sticker to facilitate!identification and authentication!

Partner ecosystem!(3rd party loyalty,!payment, …)!

Mobile Viking VikingTalk VikingCard VikingSpots

Access to balance and history of own services!

Near or long future!

Integrated eCommerce payment!(one click payment)!

Open innovation via developer community!

WHAT’S NEXT ?! LOOKING!FOR PARTNERS !!

PARTNER ECO SYSTEM!

Mobile Vikings is not about technology nor products. Mobile Vikings is about bringing mobile technology and products to the market using a unique marketing model. Therefore we rely on partners for providing us with the necessary building blocks or services.!

MNO! FINANCIAL INSTITUTION! TECHNOLOGY PARTNER! RETAILERS & BRANDS! DEVELOPERS!