mobile video research webinar: put qualitative research power in your consumers' pockets
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Watch Qualvu’s webinar and put serious mobile video research power in your consumers’ pockets!Brands are now empowered to take advantage of smartphones to reach consumers during those “moments of truth” when they are interacting with products and services anywhere and anytime.What you will get out of this webinar: * Discover how engaging respondents in-the-moment will change the way you connect with your consumers * Realize the power of instantaneous insights in a world that evolves as fast as technology * Understand how mobile research makes research inclusive by allowing you to reach the right people 24 hours a day, 7 days a week, wherever they are, wherever they go, whatever they’re doing * Learn how you can take advantage of innovative mobile video technologies to interact with your consumers in their own terms, when they feel comfortable sharing * Discover mobile research as an inexpensive option to get more and richer insights for less and truly connect with your consumersBonus: You’ll be among the first to see the features and benefits of how mobile devices add a valuable element to qualitative research. The recorded event includes a live demonstration, and we’ll show you how to download Qualvu’s mobile app and explore all its features.Fill out the form on the right to view the webinar now!Presenter:John Williamson, Qualvu CEO and FounderTRANSCRIPT
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QUALVU MOBILE RESEARCHWEBINAR
Presented by John WilliamsonCEO & Founder, Qualvu
Web: www.qualvu.com Twitter: @qualvu
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ABOUT QUALVU
Qualvu is the leading innovator in online video solutions for qualitative research.
Key Benefits of Qualvu
Video feedback delivers candid, in-the-moment insights Searchable video intelligence: Voice of the Consumer Video Reports Easy-to-use, DIY options, turnkey project management Any geography, the best consumer participants
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WHAT DO 750 MILLION CONSUMERS HAVE IN THEIR POCKETS?
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“[The mobile phone] is the wallet of tomorrow, the Wi-Fi of tomorrow, the Internet of tomorrow—all contained in one device.”
- Dennis Lombardi, EVP, WD Partners.
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51,000,000 cars
210,000,000 TVs
1.2 billion mobile phones
Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc
In 2009…
…were sold
In January to March 2010 alone…
314.7 million phones were sold54.3 million were smartphones19% of all phones sold are now smartphones
Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc
On January 9, 2007…
Apple launched the iPhone
Total No. of iPhones sold so far is 57,634,000
In the first 3 days the iPhone 4 sold 1.7 million units
Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc
In October 2008 Google launched Android…
Android is growing 886% year on year
160,000 new Android Smartphones are being activated each day
Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc
MOBILE USERS
• 48% use apps at least 30 minutes per day
• 80 % use 10 or more iPhone features
• 48% download new applications more than once a week
• 98 % of users browse mobile internet
Sources:
Gravitytank 2009: Apps get real
Mobile Entertainment: 157 Mobile App Stats You Should Know About
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In 2010…
…mobile subscribers surpassed 5 billion
The world population is 6.8 billion
Over 70% of the world’s population now have a mobile phone
Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc
US PENETRATION
9 out of 10 people have a mobile phone
eMarketer: 31% of mobile users, (73.3 million people), currently have a smartphone.
By 2015, 43% of mobile users will be using smartphones
Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc
iPad App Store has 11,000
apps
MOBILE APPSOver a billion apps are downloaded every year
Apple’s App Store has 225,000 apps
Android Market has 70,000 apps
July 2008 Apple launched the App Store…
It launched with 500 Apps
By June 2010, 225,000+ Apps were available
Over 3,000,000,000 downloaded by January 2010
Source: Apple
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There are… only a dozen video-enabled apps and
only ONE app for video consumer feedback collection
LET’S SEE THE QUALVU MOBILE APP IN ACTION
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MARKET RESEARCH NEXT GENERATION
Market Research Next Generation takes advantage of new technologies to expand the horizons of traditional market research.
Any moment is a market research opportunity Efficient dissemination of information Higher level of consumer engagement Faster and lower cost
“Gaining access to consumers asthey go about their daily lives is a
marketing holy grail.”
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QUALVU PROCESS
Qualvu DIY Project Builder
Qualvu Mobile Video Collection
Qualvu DashboardVupoint + VideoDiary
Qualvu Video ReportVideo Highlight Reels + Searchable Video+ Written Report
BENEFITS OF MOBILE RESEARCH
In-the-moment. Reach any consumer anytime, anywhere, and gather candid, in-the-moment insights.
Instantaneous. Collect feedback faster and view responses instantaneously.
Inexpensive. Lower the cost of your qualitative research.
Innovative. Start a conversation with your consumers through familiar and convenient technologies.
Inclusive. Reach busy professionals, dynamic teenagers, and other hard-to-reach groups on the go.
QUALVU MOBILE
Any Qualvu project
Particularly effective for ethnos or on-the-go
Same Vupoint processing and video reporting
Dynamic participant notification
Thank you for participating!Next Steps:
1) Send questions to [email protected] or on twitter (@qualvu)
2) To watch a mobile app demo and sign up for exclusive mobile project visit www.qualvu.com/mobile-video-research-webinar
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