Mobile Trends

About Fatih Isbecer

Founder & CEO of Pozitron

Twitter: isbecer

Endeavor Advisory Board Member, TUBISAD Administrative Board Member

Mobile is Global

Mobile Technology Growth

100 M+

Mainframe

Microcomputer

PC

1 B+

Desktop PC

10 B+

1960 1970 1980 1990 2000 2010 2020

Mobile Internet

Mobile growing faster than any technology before

Mobile Taking Over Desktop

More and more people are using their phones for internet browsing. By 2015, they mobile internet users number is expected to exceed desktop users.

Types of Mobile Users

Mobile Professional Basic Planners Mobirati

Social Connector Pragmatic Adapter

Uses complex phones with extra features

Basic mobile package users

First generation to have grown up with mobile phones

Uses social networking features and texting the most

Just starting to use other features besides voice calls

Segmentation of Mobile Consumers in United States

Apple

Android

Symbian

RIM

Other

18%

43%

22 %10%7%

Smartphones are dominating the mobile world and Android becomes the market leader, leaving both Symbian and iOS behind

Worldwide Smartphone Sales 2011

0

10

20

30

40

50

60

70

Series 1

68.7%

19.9%5.6%

5.7%

Just like the mobile phone market, Android is expected to obtain major market share in the tablet world. Apple is expected to remain as the market leader in the next five years

Gartner.com

2011 Worldwide Tablet Sales

Open Platform

Flexible / Experimental platform for developers

Limited options in business apps

Incresing fragmentation

Web-dev friendlyClosed Platform

More flexibility and room for creativity for brands and agencies

Various entertainment and business app

options

Suitable for multi screen development

Implementation of CMS tools

Limited APIs

Penetration 100M+ Penetration 120M+ Mass Consumption

Inequality among apps

Noteworthy Platforms

Paradigm Shift

Product Place Price Promotion

Experience Everyplace Exchange Evangelism

Device DesignSimple and Slick

OS UsabilityEasy to navigate and perform tasks

App User Experience-Simplified Design-Task focused-Emphasis on the most important tasks-Rich set of capabilities

User Experience is Everything!

Marketing Innovation

Merging Technology and Social Media

Mobile Trends 2012

Apps taking over web

Mobile Fragmentation Mobile Gaming

Internet of things

Mobile PaymentsTablets

Mobile Communities

450,000 apps in Android Market

65,000 apps in BB App World

550,000 + apps in Apple App Store

Apps taking over web

Mobile Fragmentation Mobile is segmented into eight major platforms the moment: iOS (iPhone), Android, Symbian, BlackBerry, Java ME, Windows Phone, Flash/Flash Lite and mobile web (WAP/HTML5/XHTML/CSS/Javascript).

Android is very fragmented in itself

• 5 OS versions on devices (Donut, Eclair, Froyo, Gingerbread, and Ice Cream Sandwich)

• Devices in various sizes, from small phones to TVs

• Device manufacturers branching their own versions of Android• Ex: Amazon Kindle

Mobile CommunitiesCommunities are the new differentiators

• Facebook has 500M+ users and over 2.5M developer community

• Skype has 8 million paid users

• Shift from information overload to social interaction overload

• 80% use mobile during their down time or while waiting

Always Connected...

Tablet Revolution

• 1 million iPads sold in the first 28 days

• 77% use their tablets daily

• 16 millions iPads were sold in 2010, expected to reach 85 million in 2012

• Tablet users are constantly spending more time on their tablets

Tablets changed the way we interact with computers and where we interact with them (44% of tablets are used on the couch)

Mobile PaymentsTarget Mobile Gift Card

Google Wallet

Square

Starbucks Mobile Payment

Mobile Gaming

Temple Run earns 7 million players on a daily basis

• Mobile games can go mainstream because they are cheap• People carry their phones all the time and use games to pass spare time• People develop attachments for the mobile games they play

Cut the rope is bought by EA Games for $20 million

Most famous of them all, Angry Birds, has fan merchandise including Tshirts, iPhone cases, pillow , board game and

superbowl spots

300 MM

downloads

Internet of ThingsThe Internet of Things refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure

Ultra-low-power JenNet-IP

Smart ThinQ and HeMS

In-Car Mobile Apps: the future of Telematics on show in Munich

Istanblue Peri Avı

IKEA Interactive Catalog

Mobile Marketing ExamplesNike + GPS

Audi A4 Driving Challenge

Starbucks Augmented Reality Cup

Oakley Surf Report

Mobile Marketing Examples