mobile trends and implications

19
1 Mobile trends, with selected implications for health-care players Fordcastle, July 2011 1. Smartphone ubiquity 2. Value chain turmoil 3. Security enabler 4. mCommerce 5. SoMoLo (Social, Mobile, Local) 6. Diagnostics 7. Immersive Gaming 8. Assistive devices FORDCASTLE F © 2011

Post on 14-Sep-2014

1.733 views

Category:

Business


1 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Mobile trends and implications

1

Mobile trends, with selected implications for health-care

playersFordcastle, July 2011

1. Smartphone ubiquity2. Value chain turmoil3. Security enabler4. mCommerce5. SoMoLo (Social, Mobile, Local)6. Diagnostics7. Immersive Gaming8. Assistive devices

FORDCASTLEF © 2011

Page 2: Mobile trends and implications

2

Mobile connectivity, increasingly with smart phones, is becoming a universal reality

Image: futureatlas.com/blog

Smar

tpho

ne

ubiq

uity

Page 3: Mobile trends and implications

3

• Significant resources : Apps AND mobile web, Android AND iPhone

• Participation in standard setting bodies• Developer platform of choice• ‘Mobile first’ – Google• Personal diagnostic platform

Strategic relevance

Supporting

data

• Smart phone penetration to exceed feature phones in US in Q3 2011

• Gartner: 185bn app downloads by end 2014

• Mobile platform proliferation • HTML5 slowly emerges

Smartphone ubiquity

Page 4: Mobile trends and implications

4

Industry consolidates and fragments as Internet dynamics drive the pace

Valu

e ch

ain

turm

oil

Page 5: Mobile trends and implications

5

• Hard to call winners – broad range of strategic partners • Increased need for future-scanning• Openness towards early stage companies – what is the

VC-scanning process and early stage partnering process?

Strategic relevance

Supporting

data

• ATT / TMO merger –consolidation• Major uncertainties over RIM,

Nokia/MS• Rapid value creation with new

players• New tiered consumer biz models

emerging

Value chain turmoil

Page 6: Mobile trends and implications

6

Mobiles are an increasingly important part of the security and authentication systems

Secu

rity

Page 7: Mobile trends and implications

7

• New ways to identify customers• Security concerns over using mobiles for company

business• Awareness of fake mobile apps• New privacy and transparency models will be developed

Strategic relevance

Supporting

data

• Mobile key and remote monitoring (link)

• Facebook mobile authentication• Holiday Inn mobile door locks• Fingerprint detection on mobiles • DroidDream – first virus for Android

Security

Page 8: Mobile trends and implications

8

Mobile advertising and marketing grows together with mobile-initiated commerce and payments

mCom

mer

ce

Page 9: Mobile trends and implications

9

• Mobile represents new channels to market• Increased product transparency• Instant feedback and increased power of socially-driven

purchases• Out of mobile airtime, Facebook Credits, Bitcoin, Paypal

etc, which becomes the global online currency?

Strategic relevance

Supporting

data

• Mobile payments will rise to $670bn in 2015, from $240bn in 2011 (Juniper)

• RedLaser: Barcode comparisons• 100m VC investment to mobile

credit card gadget company Square • Schwab allows customers to

deposit checks with mobile phones

mCommerce

Page 10: Mobile trends and implications

10

Services that embody Social, Mobile and Location find large scale consumer acceptance

SoM

oLo

Page 11: Mobile trends and implications

11

• Location as new source of insight re customer data• Crowd sourced intelligence• Venues as new marketing partners

Strategic relevance

Supporting

data

• Checkins: FourSquare, Whrrl• Local music experiences: Spotify,

Shazam• Meet Twitter friends: Sonar

SoMoLo

Page 12: Mobile trends and implications

12

Mobile device is increasingly used to diagnose medical treatment

Dia

gnos

tics Image: Catra, MIT Media Lab

Page 13: Mobile trends and implications

13

• Emergence of non-invasive blood monitoring • Ability to do local analysis and monitoring• Interoperability with key mobile OSs (iOS, Android)• Instant feedback and readings

Strategic relevance

Supporting

data

• MIT Catra diagnoses cataracts• X-Prize for Tricorder – mobile

diagnostics• Lab on a chip technologies• Non-invasive blood analysis• Quantified Self – data based

analysis

Diagnostics

Page 14: Mobile trends and implications

14

Mobile technology and augmented reality blends offline and online barriers

Imm

ersive

Gamin

g

Page 15: Mobile trends and implications

15

• New game dynamics and psychological insights improve patient monitoring and adherence

• Potential use of augmented reality solutions for new medical diagnoses

Strategic relevance

Supporting

data

• Games largest segments of the $37bn predicted 2015 mobile app market (link)

• Xbox Kinect released API• Scvngr creating a game layer on

Internet• Game dynamics pervasvie

Immersive Gaming

Page 16: Mobile trends and implications

16Devices as smart personal assistants

Assistiv

e

devi

ces

Page 17: Mobile trends and implications

17

• Mobile device as home controller – media, AC, systems, monitoring

• Integration of health data into overall home solutions• Increasing reliance on mobile as repository of key

customer data

Strategic relevance

Supporting

data

• Increase in home automation• Increase in need for assistants –

mechanical and human• Sony Media Remote – media

controller• Tripit mobile – travel assistant

Assistive devices

Page 18: Mobile trends and implications

18

Mobile hierarchy of needs

User-d

riven

focu

s ar

eas

Page 19: Mobile trends and implications

19

Mapping these trends to the hierarchy of needs

Smartphone ubiquity

Value Chain Turmoil

Security enabler

mCommerce

SoLoMo

Dianostics

Immersivegaming

Assistive devices

Business focused trend