mobile tips for advocacy & other nonprofits (oct. 2013, pdxtech4good.org)
DESCRIPTION
In this presentation, Ivan Boothe of Rootwork.org presents a few different methods for using mobile technology to support advocacy -- especially advocacy events like rallies or press conferences. He give specific examples of organizations using techniques like texting, live-tweeting or live-blogging, and mobile photo uploads to involve supporters who aren't physically present at an event -- and sometimes get great media coverage out of it too! Reposted from http://www.slideshare.net/rootwork/mobile-tips-for-advocacy-other-nonprofits ABOUT IVAN Ivan Boothe is the creative director of Rootwork.org and a co-organizer of PDXTech4Good. He works as a freelance Drupal developer and online organizer, and is the online communications associate for the Fellowship of Reconciliation. He's active in the Nonprofit Technology Network and NetSquared communities (both sponsors of PDXTech4Good) and has presented in the past at the Nonprofit Technology Conference, U.S. Social Forum, New Organizing Institute and the Gandhi-King Conference. In addition to his technical work, he sits on the board of the Peace and Justice Studies Association and is a semi-professional handbell musician. View Ivan's other presentations on Slideshare: http://www.slideshare.net/rootwork Follow Ivan on Twitter: https://twitter.com/rootwork --- A recording from PDXTech4Good, a free monthly gathering of nonprofits, techies and activists in Portland, Oregon. More information: PDXTech4Good.orgTRANSCRIPT
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Mobile tipsfor advocacy
& other nonprofits
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Ivan Boothe
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
• Drupal front-end development (freelance)
• social media consulting for nonprofits & community groups
• tech & social change organizer in Philadelphia
• community organizer theory & practice
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Mobile publicity
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Live-blogging an event• Press conferences can be largely pre-written• Post to social media so supporters can follow along• If others will be posting too, establish a hashtag
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Live-tweeting an event• Text from places you don’t have reception• Lets people follow-along in real-time• Embed Twitter feed in website• Become a source for news media
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Rallies and direct action• Encourage multiple staff to mobile-post to Facebook, Twitter, etc.• Have everyone text to one person at “mission control” who curates and posts.
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Mobile media• Mobile photos: Facebook, Flickr, TwitPic• Mobile video: Facebook, YouTube, Vine
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Storytelling• VozMob (Mobile Voices) allows low-income and immigrant communities to tell their stories via mobile voice & texthttp://vozmob.net/enhttp://vojo.co/ (hosted service)
• Media Mobilizing Project trains people to use mobile video to collect stories from their communityhttp://www.pbs.org/idealab/2008/07/participants-of-our-city-our-voices-release-first-
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Checking in
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
For organizations with physical addresses
• Be sure your correct physical address is on your Facebook page• Add your organization to Foursquare, claim your venue and create a page• Offer prizes or recognition, e.g. for most frequent volunteer
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Non-Profit Creates Foursquare Venues for Homelessness Awarenesshttp://mashable.com/2010/11/08/umd-foursquare-initiative/
Be creative with locations!
• destinations in “nearby places” include “old construction site” and “dumpster in the alley.”• the “tips” section included a message about Urban Ministries of Durham’s programs• check-ins like “Brian C. checked into abandoned doorway” spur friends to investigate
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
ResourcesHOW TO: Create a Foursquare Page for Your Nonprofithttp://www.nptechforgood.com/2011/08/22/how-to-create-a-foursquare-page-for-your-nonprofit/10 Types of Nonprofits That Absolutely Must Add Themselves to Foursquarehttp://www.nptechforgood.com/2010/06/28/10-types-of-nonprofits-that-absolutely-must-add-themselves-to-foursquare/
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Mobile websites
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Responsive design• No longer mobile site vs. mobile app• Keep all the content on one site• Probably requires new design, but likely cheaper than an app or dedicated site• Sometimes apps are still worth it
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
ResourcesFree Webinar on October 23! Five Reasons Why Your Nonprofit Should Prioritize the Mobile Web in 2014http://www.nptechforgood.com/2013/10/01/free-webinar-on-october-23-five-reasons-why-your-nonprofit-should-prioritize-the-mobile-web-in-2014/How and When Should Your Nonprofit Organization Invest in Mobilehttp://www.bethkanter.org/mobile-invest/
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
What we haven’t covered
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Text-to-givehttp://www.nten.org/blog/2011/09/07/text-donate-campaigns-social-change
Short codes
Traditional mobile alertshttp://www.nptechforgood.com/2013/07/13/five-ways-to-build-your-nonprofits-mobile-subscriber-list-2/
QR codeshttp://picturesofpeoplescanningqrcodes.tumblr.com/
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
gplus.to/ivanb
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Stay in [email protected]
@rootwork on Twitterwww.rootwork.org