Marketers have been on the hunt for a media channel that will allow them to deliver their message to the consumer, at any time, wherever they are. Traditionally, media channels could only delivery content at individual touch-points throughout the consumer’s shopping journey, causing the message to be forgotten.

With the advent of mobile, the consumer has evolved into the “constantly connected consumer,” reachable at any point along the path-to-purchase.

Some marketers still question whether mobile is the true missing link, however the ADCentricity team has been watching this mysterious beast and we’ve discovered some facts that may change their minds.

58%of mobile consumers would be interested in receiving personalized promotions from nearby stores while out shopping

38%of consumers would purchase a prod-uct if mobile promotion for compli-mentary product was provided

80%of mobile consumers would find it helpful to have product and service information on their mobile device while in-store

70%of mobile consumers find it helpful when retailers make suggestions based on their previous online purchases

73%41%

age 18 - 44

age 55+

66%of mobile users have bought something with their device

31%44%of mobile consumers would buy multiple items with relevant mobile promotion

75%

43%94% 51%of mobile consumers would return to a store offering localized mobile promotions

SALE

Source: Loyalty360.org - Mobile Marketing Triggers Improved Customer LoyaltySurvey conducted for SAS by Leger -- 1506 Canadians who own a smartphone

Whether stand alone, or combined with location-based media, mobile adds a level of interactivity that can improve consumer engagement, message retention and provide the consumer with an improved shop-ping experience. As these statistics demonstrate, consumers are re-ceptive of mobile messages and see it as a benefit; a rare trait for a media channel!

Plan your next mobile campaign with ADCentricity! Visit our website or email us your RFP.

www.adcentricity.com | info@adcentricity.com