mobile - the fastest growing advertising channel
TRANSCRIPT
![Page 1: Mobile - The Fastest Growing Advertising Channel](https://reader034.vdocuments.us/reader034/viewer/2022052405/5885bee01a28ab6f168b65ed/html5/thumbnails/1.jpg)
MOBILEFastest Growing Advertising
Channel
![Page 2: Mobile - The Fastest Growing Advertising Channel](https://reader034.vdocuments.us/reader034/viewer/2022052405/5885bee01a28ab6f168b65ed/html5/thumbnails/2.jpg)
Mobile devices are everywhere and itsgrowth is evident in today’s world.
• World’s total population: 7.395 Billion
• Internet users: 3.419 Billion
• Active social media users: 2.307 Billion
• Unique mobile users: 3.790 Billion
• Active mobile social users: 1.968 Billion
S O U R C E : W E A R E S O C I A L ' S D I G I T A L I N 2 0 1 6
![Page 3: Mobile - The Fastest Growing Advertising Channel](https://reader034.vdocuments.us/reader034/viewer/2022052405/5885bee01a28ab6f168b65ed/html5/thumbnails/3.jpg)
What does this meanfor mobile advertising?
![Page 4: Mobile - The Fastest Growing Advertising Channel](https://reader034.vdocuments.us/reader034/viewer/2022052405/5885bee01a28ab6f168b65ed/html5/thumbnails/4.jpg)
3 hours and 40 minutes ontheir mobile device
People are spending 198minutes on mobile apps
USERS SPENDSpend 3 hours a day on
their device
AGES 16-24
Spend 117% more time on mobile and checktheir device over 200 times a day
USERS NOW
IN THE US
S O U R C E : D I G I T A L T U R B I N E ; 2 0 1 6 G L O B A L W E B I N D E X
![Page 5: Mobile - The Fastest Growing Advertising Channel](https://reader034.vdocuments.us/reader034/viewer/2022052405/5885bee01a28ab6f168b65ed/html5/thumbnails/5.jpg)
As mobile users continueto grow, mobileadvertising will accountfor ¾ of digital advertisingin the next 3-5 years.
Digital advertising will grow from $135
billion in 2014 to $240 billion in 2019
In 2016, digital advertising will surpass
television advertising
Advertisers will be spending nearly $30
billion on mobile app ads and $10.84
billion on mobile web ads
S O U R C E : W E A R E S O C I A L ' S D I G I T A L I N 2 0 1 6
![Page 6: Mobile - The Fastest Growing Advertising Channel](https://reader034.vdocuments.us/reader034/viewer/2022052405/5885bee01a28ab6f168b65ed/html5/thumbnails/6.jpg)
Marketers can nolonger ignoremobile as an
advertising channel
As mobile usage and innovationcontinues to grow, digital
advertising will need to adapt tothis trend
![Page 7: Mobile - The Fastest Growing Advertising Channel](https://reader034.vdocuments.us/reader034/viewer/2022052405/5885bee01a28ab6f168b65ed/html5/thumbnails/7.jpg)
http://www.peppergang.com/mobile-advertising/
Visit Pepper Gang at
F o r m o r e i n f o r m a t i o n o nm o b i l e a d v e r t i s i n g