www.usability247.com

Mobile Usability Testing

– 5 tools (and tips)

available to anyone

www.usability247.com

As an organisation, it is

possible to cut your own

costs by conducting certain

elements of usability and

user experience testing, in-

house.

Here are 5 tools available to

everybody that can help

your mobile products

provide a better user

experience.

In any industry or business

sector, efficiency is a key

factor in keeping prices

down, while retaining a high

standard of quality. The

usability and user experience

space is no exception, with

some agencies using

inefficient methodologies,

which, in turn, keep the price

of services artificially high.

www.usability247.com

Solidify is a fast and easy method of prototyping UIs for testing. It allows you

to upload and hotlink a series of mock-ups, which are then put through their

paces by real users.

1. Solidify

Top tip: Start mobile testing at the earliest possible stage. Usability issues can be discovered in the architecture

of an interface before a single line of code is even written, just by testing with mocked-up printouts.

Test reports provide

feedback, allowing you to

identify issues and areas

where user experience

problems may arise. Solidify

supports all platforms, so

you can test for mobile,

tablet or desktop.

www.usability247.com

FiveSecondTest helps you design landing

pages that encourage users to make the

right decisions, by showing participants a

screenshot or mock-up for five seconds only,

then asking a series of questions you've set.

Detailed reports allow you to ensure your

message is being clearly communicated.

2. FiveSecondTest

Top tips: Remain focused on your message. If your page is designed to increase conversion rate, don't distract

prospects with alternative offers, irrelevant information or a confusing UI.

Users often go with gut feelings, as opposed to thinking

decisions through, which means it's important that they find the

solution to a problem, or need, with ease. If it's not readily

available, a prospect may look elsewhere.

www.usability247.com

Mouseflow tracks actions,

scrolling, keystrokes, and form

usage. Generated heatmaps,

extremely useful in mobile usability

testing, give you valuable insight

into user behaviour, and show you

where on-page optimisation can

be improved.

3. Mouseflow

Top tip: Ensure your mobile site or app is aligned with the user's intent. Everything from layout to headline to CTA

should be tuned to the experience the visitor expects. User experience testing can make sure your design and

architecture support this.

There's a fast and easy way of recording how a user interacts with your

mobile site or app, without the need for external cameras, or physical

observation – either of which may subconsciously affect how a user

responds.

www.usability247.com

Feedback Army offers a quick method

of gauging user experience, by allowing

you to submit questions about your

product to a small number of remote

online reviewers. With a global network

of participant available at any time, you

can get quick feedback and ensure

your mobile or desktop application/

website remains on the right track.

4. Feedback Army

Top tip: Assume nothing. What may be second nature to you, isn't necessarily the same for somebody else.

Avoid mobile jargon such as geo-tagging, NFC (Near-Field Communication), or anything else that might cause

confusion when setting test tasks or review questionnaires.

It is said that the best results in usability testing can be

achieved with no more than five participants.

www.usability247.com

Treejack allows you to input the

sitemap so that it is rendered in its

simplest form as a tree. You then set

up tasks for participants to

complete, giving you an insight into

the usability of your site structure,

and providing useful intelligence on

where issues may arise.

5. Treejack

Top tip: Don't make the mistake of thinking an internal search engine is ample substitute for a strong navigational

structure. Particularly in a mobile environment, users want to reach the information they need quickly, and with the

minimum of fuss. Site navigation is the first port of call to achieve this. If it doesn't cut the mustard, a prospect might

decide to look elsewhere, rather than use a search box.

A handy way to prove the information architecture of your mobile site,

without the visual distractions that can cloud judgement.

www.usability247.comShare this

So there you have it. 5 tools that can help you improve mobile usability.

Usability247 provides usability testing, reviews, and user research services so you

can build better mobile apps and websites. To find out more, contact us today!