mobile teen pregnant
DESCRIPTION
TRANSCRIPT
July 2010
Ask-For-Help Program
The Unique “Ask-People’s-For-Help”
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Agenda
Why Ask-People’s-For-Help
The market competitive analysis
Program strategy
Public Relation strategy
Best place to promote the product
Collateral for the promotion
Measuring what we value
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Why a new health service for youth ?
Greenmount East Health Profile
Baltimore is a city of neighborhoods. The Baltimore City Health Department has determined 55 clusters of neighborhoods: Community Statistical Areas (CSAs) 1.
At a glance, there is 11,561 people living in the Greenmount East neighborhoods. These residents are largely African-American, and young (2/3 of this population is under 45 years of age).
Then there’s the unmet health needs2 :
Life Expectancy, Death Rates, and YPLL below average (least healthy third).
8 out of 11 identified causes of death below average.
Infant Mortality Rate (IMR) 21.3 per 1,000 live births and 29% of births to teenage mothers
And even more importantly …
Will Every baby get an Safe Sleep3 tonight?
AskPeoples
The People’s Community Health Center new text messaging & mobile phone application are the best concierge, coach and court jester to stay in touch and personally empower the community because AskPeoples :
The AskPeoples offers today’s Greenmount East residents the leisure to
AskPeoples includes:
Free mobile games – SimCity like with: Safe sleep conditions situations
1 Source: Office of Epidemiology and Planning, Baltimore City Health Department. Greenmount East Health Profile 2008. Baltimore City, Maryland: Baltimore City Health Department. October 2008 eport is available at www.baltimorehealth.org/dataresearch.html
2 Greenmont East neighborhoods health indicators compared to the other 54 CSAs in Baltimore City.
3 B'More for Healthy Babies Every baby counts on you http://www.baltimorehealth.org/birthoutcomes.html
Immediately respond with expert support in stress and acute situations such as thinking you are pregnant
Instantly contact a buddy or a mentor to set appointment, or for motivation and inspirational support
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Initial target market: Youth Pregnant Women 1
Percent of infants classified as low & very low birth weight
Percent of births to teenage mothers
Percent of mothers not receiving prenatal care in
the first trimester
22.4 %
37%
29%
1 Greenmont East neighborhoods.
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Competitive Landscape
Several text services, computer software, hardware, and Web-based tools available on the market but:
• Are tailored to only one condition (Text4Baby, KnowIT, SexINFO, Text2Quit)
• Are either only concierge or coach services• Do not support usable and effective Ecological
Momentary Assessment input tools• Do not support the behavior modification process• Are not fully individualized• Do not adapt to user personality • Do not contain the knowledge base of an
interdisciplinary team• Products are web or smartphone based and not
available to users in real-time as they go about their daily life.
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AskPeoples - A physician extender in your pocket
Stay in touch wherever the people’s are2
We’ve all experienced
such Branded entry hall1
1 What PCHC 3028 Greenmount Avenue hall will look like ?
2 Refer to People’s Vision and Mission
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Because your liberation is bound up in mine
Teens
Barriers
Easy to ask
Specific Activities
Text/Call
AskPeoples
TO
243578
Scaling of servicesAskPeoples: +1 275 736 7537Text AskPeoples to 2-HELP-U
to 2-KNOWto 4-MEETto 4-PLAY
It’s no one business but yours !
Belief that their behavior does not affect health (perinatal) outcomesBelief that health center are not “youth friendly”
African American ethnicity, low education, adolescent mothers, smokers, alcoholic, poor nutrition
Increase the long-term success of any pregnancy
He/she is to be the perfect child, and joked about it with your mobile.
Nutrition Program, Cooking Classes, Smoking Cessation, Safe Sleep Tshirt
Happy Hours
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Push-Pull Marketing & the Public Relation Strategy
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Web-based Supplemental
Print outs of Nutrition plan, shopping list, and health progress
Agenda of past and future reunions
Samples of phone games / SimCity Like available to download
TEXT ASKPEOPLES TO
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Promotion & Collaterals
AskPeoples
Ask Me !
CallAskPeoples
Text AskPeoples
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Success Metrics
By Dec 2011, In Greenmount East
• 68% mothers receiving prenatal care in the first trimester• 4% of infants classified as very low birthweight • 16% of infants classified as low birthweight • 19;5 % Infant Mortality Rate (IMR) per 1,000 live births