Mobile Technologies Update: what’s hot, what’s relevant

Southeast Florida Health Sciences Library Consortium Meeting, Sep. 13, 2013

Bohyun KimDigital Access Librarian, Florida International University Medical Libraryh tt p : / / b o h y u n k i m . n e t / b l o g | @ b o h y u n k i m

More Smartphones than Feature Phones in Use

http://www.pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx

http://www.pewinternet.org/Trend-Data-%28Adults%29/Device-Ownership.aspx

Text, No Voicemail

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Text, No Voicemail

• Leaving a voice mail instead of texting is impolite because it wastes the receiver’s time.

• Asking people something that is easily discoverable on the Internet is equally rude because the communication is not only unnecessary but also time-consuming.

Nick Bilton, “Disruptions: Digital Era Redefining Etiquette,” Bits (blog), New York Times, March 10, 2013, http://bits.blogs.nytimes.com/2013/03/10/ etiquette-redefined-in-the-digital-age.

Preoccupied by Smartphone

Image from Flickr http://www.flickr.com/photos/35075971@N00/3839176730/

Preoccupied by Smartphone

• An estimated 20 million passengers miss bus or train stops each year because of "digital distraction" from their smartphone.

• The problem has affected 51% of Britons and causes around 15% of commuters to run late for meetings, according to the findings.

• Over the last year, passengers have missed their stops an estimated 29 million times.

Mobile Life Report by O2/Samsung (2013), http://news.uk.msn.com/odd-news/smartphones-lead-to-missed-stops-1.

We Spend More Time with our Smartphone than our Partner

• While the average British smartphone owner spends 97 minutes a day with their nearest and dearest, they spend 119 minutes – just shy of two hours – on their phones.

Mobile Life Report by O2/Samsung (2013), http://news.o2.co.uk/?press-release=i-cant-talk-dear-im-on-my-phone.

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Maslow’s Pyramid with Wi-Fi

Wireless Data Traffic Explosion

• Over the five-year period from 2007 to 2011, wireless data traffic on AT&T, the second largest wireless carrier in the United States, has grown 20,000 percent, at least doubling itself every year since 2007.

Chris Velazco, “AT&T’s Wireless Data Traffic Doubles Every Year, but Throttling Is Not the Solution,” TechCrunch, February 14, 2012, http://techcrunch. com/2012/02/14/atts-wireless-data-traffic-doubles- every-year-but-throttling-is-not-the-solution.

More Increase Mobile Data Traffic

• Worldwide mobile data traffic will increase 13-fold over the next four years, reaching 11.2 exabytes per month (134 exabytes annually) by 2017.

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017, http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

Cisco’s Mobile Data Traffic Forecast

Exabyte = 10006 byte

We now spend 37 percent of our Internet time on mobile.

ComScore, 2013 Mobile Future in Focus, white paper (Reston, VA: comscore, February 2013), 12, www.comscore.com/ Insights/presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus

Mobile Web vs. Desktop Web

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How We Use Our Smartphones

Mobile Life Report by O2/Samsung (2012)http://www.telegraph.co.uk/technology/mobile-phones/9365085/Smartphones-hardly-used-for-calls.html.

How long we spend using our smartphones (by activity) each day

• Browsing the internet 24 • Checking social networks 16• Listening to music 15 • Playing games 13 • Making calls 13• Text messaging 11 • Checking/writing emails 9 • Reading books 8 • Watching TV/films 7 • Taking photographs 3• Total 119 minutes Mobile Life Report by O2/Samsung (2013), http://news.o2.co.uk/?press-release=i-cant-talk-dear-im-on-my-phone.

What we do on the smartphone and the tablet

ComScore, 2013 Mobile Future in Focus, white paper (Reston, VA: comscore, February 2013), 33, www.comscore.com/ Insights/presentations_and_Whitepapers/2013/2013_Mo- bile_Future_in_Focus.

Mobile Device Use at Home

• According to the interviews and the survey conducted by Yahoo! and the Nielsen Company in June 2010 , 93 percent of mobile users accessed the Internet on their mobile devices away from home but as many as 89 percent also used their mobile devices to access the Internet inside their home.

Ashmeed Ali, Edwin Wong, Gateley Meeker, andDavid Gill, The Mobile Shopping Framework Study: The Role of Mobile Devices in the Shopping Process, white paper (New York: Nielsen Company, January 2011), 5, www.slideshare.net/ashmeed25/mobile-shopping- frameworkstudy2010whitepaper-final.

Occasions for Mobile Device Use

Danielle Bulger, “smartphone owners: A Ready and Willing Audience,” Compete Pulse blog, March 12, 2010, http://blog.compete.com/2010/03/12/smartphone- owners-a-ready-and-willing-audience

Mobile Consumer Behavior

• There’s a persistent myth that mobile users are always distracted, on the go, “info snacking” in sessions of 10 seconds. That’s certainly part of the mobile experience, but not the whole story. Mobile isn’t just “mobile”. It’s also the couch, the kitchen, the three-hour layover, all places where we have time and attention to spare. 42 percent of mobile users say they use it for entertainment when they’re bored. Those aren’t 10-second sessions. That means we shouldn’t design only for stunted sessions or limited use cases.

Josh Clark, “Nielsen Is Wrong on Mobile,” .Net Magazine, April 12, 2012, www.netmagazine.com/ opinions/nielsen-wrong-mobile.

Are Mobile Users in a Rush? No.

• People are turning to their smartphones more to utilize their downtime than to meet some urgent need and that users are not always in a huge rush when they are using their smartphones. (p.11)

• People are willing to and actually do turn to their mobile devices for a longer time than just a few minutes and for tasks that can be complicated. (p.12)

Bohyun Kim, The Library Mobile Experience: Practices and User Expectations, Library Technology Report 49(6), ALA TechSource, 2013.

Don’t Dumb Things Down on Mobile

• There are, of course, differences based on mobile and desktop usage patterns; but the core value of a web service remains the same across both formats and beyond. In fact, you’ll quickly find your customers will expect to do just about everything (within reason) on mobile. Especially those who primarily (or only) use their mobiles to get online. So don’t dumb things down on mobile—focus on what really matters most anywhere people can access your website.

Wroblewski, Mobile First, 22.

What would be mobile-appropriate in 2016? MIT Libraries’ 2011 Survey

Heather Denny, “survey snapshot: Library Research Using Mobile Devices,” MIT Libraries News, December 3, 2012,

http://libraries.mit.edu/sites/news/survey- snapshot-library/9911

Put Mobile-Friendly Content Forward

Consumers are Device-Agnostic

http://www.mckinsey.com/Insights/Telecommunications/Developing_a_fine-grained_look_at_how_digital_consumers_behave

Ubiquitous Screens

http://trendwatching.com/trends/12trends2012/?screenculture

Questions? Slides: hhttp://www.slideshare.net/bohyunkim/sefhslc-sep2013

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