mobile technologies & trends · 4. smartphones changing the way we shop 5. smartphones are...
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MOBILE TECHNOLOGIES
& TRENDS
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AGENDA
1. Smartphones are indispensable to daily
life
2. Smartphones are transforming
consumer behavior
3. Smartphones help navigate the world
4. Smartphones changing the way we shop
5. Smartphones are devices which helps to
connect with consumer
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A quick look at Vietnam
93,421,835Total population
36,140,967Internet users
28,000,000Social on Top
social network
130,467,086Current active mobile
subscriptions
Ranked 15th biggest population in the world
Penetration rate 39%
Facebook penetration 30%
26,479,5433G subscribers
Source: we are social (2015)GSO Vietnam
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Mobile telephone subscribers
2013-14
3G represented 20.3% of 130.47m mobile telephone subscribers in
Sep 2014 compared with 16.5% of 117.63m in Sep 2013
101.0 100.798.2
101.0 103.0 104.0 105.6103.0 101.1
98.9 98.8 97.4101.2 102.0 104.0
16.019.4 18.8 19.6 19.7 19.7 20.5 21.0 21.6 22.7 22.9 22.4 22.9 25.0 26.5
0.0
20.0
40.0
60.0
80.0
100.0
120.0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2G 3G
Millions
Source: Vietnam Telecommunications Authority (VNTA)
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Forecast volume sales of mobile
phones 2012-2017
‘000’ units 2012 2013 2014 2015 2016 2017
Feature phones 9,982.5 10,551.5 11,058.0 10,759.4 9,877.1 8,524.0
Smartphones 2,077.1 3,196.9 4,218.6 5,524.7 7,124.6 9,045.4
Mobile phones 12,059.6 13,748.4 15,276.6 16,284.1 17,001.7 17,569.4
Forecast % retail volume of mobile phones in Urban vs.
Rural 2012-2017
% retail volume 2012 2013 2014 2015 2016 2017
Rural 44.7 45.8 44.2 45.6 43.7 42.9
Urban 55.3 54.2 55.8 54.4 56.3 57.1
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International
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Market share by service providers
44%
32%
17%
4% 3% 0%
Share of mobile subscribers Q4 2013
Viettel
Mobifone
Vinaphone
Vietnamobile
GMobile
S-Fone
The number of fixed-line telephone
subscribers has dropped from over 17m
in 2009 to 14.4m in 2010, 10.2m in 2011
and 9.5m by Dec 2012
The number of mobile phone
subscribers has decreased
from 138.4m in Mar 2013 to
119.8m by Jun 2014 as more
inactive SIM cards are
removed
Source: Vietnam Telecommunications Authority (VNTA)
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Mobile 3G connection in Vietnam,
by service provider – Sep 2014
0.0
10.0
20.0
30.0
2009 2010 2011 2012 2013 2014
7.07.7
16.0
15.719.7
26.5
3G Subscribers by year
63.4%22.5%
11.9% 2.2%
Share by 3G service provider
ViettelVinaphoneMobifone
Viettel has the biggest
share with 63.4%
Source: Vietnam Telecommunications Authority (VNTA)
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Quiz
Where are 3G mobile internetusers?
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Android takes lead as usual
Android takes the
majority for existing
active smartphones in
Vietnam. Second is iOS.
It is not surprised if
Android will maintain or
increase its share in
coming years.
54%
25%
7%
4%
1%9% Don’t know
Source 3D 2014 2,900 urban adults aged 15+
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Smartphone users vs. Feature phone
users in Urban Vietnam, 2014
16%
28%
60%
79%
65%
36%
2012 2013 2014
Smartphone Standard phone
Source 3D 2014 2,900 urban adults aged 15+
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95minutes
68minutes
47minutes
34minutes
25minutes
4.5 HOURSOF MEDIA PER DAY
THE AVERAGE MOBILE WEBUSER IN VIETNAM CONSUMES
Using mobile(ex SMS/calls)
Listening to Radio
Watching TV
Online via desktop/laptop
Reading Magazines
/Newspapers
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For mobile web users, mobile is the preferred
device for communication, entertainment,
search and even shopping
COMMUNICATION
Email, Facebook, Twitter etc.
59% 25%
SHOPPING
Travel, purchases, banking etc.
28% 21%
ENTERTAINMENT
Videos, games, music etc.
64% 9% 20%
GETTING INFO
Sports, news etc.
50% 14% 22%
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Mobile is becoming an important
companion, particularly for the in between
times
11% Spending
time with family
17% While watching
TV
70% Lying in bed
55% Waiting
for something
16% Commuting
9%
Shopping
6% In the
bathroom
4% social
event
10% in a meeting or class
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Smartphones are used while multi
tasking with other media
Source google Research
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Search is Mobile
6 out of 10 are
using search
engines
via smartphones at
least weekly
…making it crucial for businesses to think mobile.
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How are people researching?
51%
66%
50% 52%
Looked for earlyinspiration
Compared choicesonline
Sought advice online Prepared forimmediate purchase*
The consumers use the internet to compare choices prior to purchase
36%28%
70%
Brandwebsites
Retailerwebsites
SearchEngine
Source google Research
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Mobile Now Represents A Significant Portion of Digital Time Spent
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Mobile catches up prime time of
other devices
17 1715
13
21
43
1
3033
30
2124
24
49
6
2827 26
25
29
52
4
27
0
10
20
30
40
50
60
Mobile Tablet Desktop
17 1715
13
21
43
1
30
11 10
137
10
17
1
32
2014 2013 2012
Mobile internet mostly used
before bed many years ago
Mobile internet becomes more popular used.
This change influence share of devices to
access page traffic over a day
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Mobile is most impactful at influencing
purchase decisions, followed by TV
0% 10% 20% 30% 40% 50% 60% 70% 80%
2%
33%
31% 42%22% 53%17%
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17%
10%
32%
41%
No opinion, I don't think much about ads on my phone
Less comfortable, I find them intrusive
Equally comfortable, I'm getting used to seeing them
More comfortable, I find them to be very useful
of mobile users are as comfortable
with mobile advertising as they are
with TV or online advertising
73%
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https://drive.google.com/file/d/0Bxlw0Krd_W_ucWdzUXVmOF83Vkk/view
Video 1
Video 2https://drive.google.com/file/d/0Bxlw0Krd_W_uWEt6dl9QMVhwdW8/view
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Technology - ScanAd
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ScanAd
Scan Ad App
I BeaconGPS Targeting
Zoci.al
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ScanAd
SOUND IMAGE
ANY CODE iBEACON
Mobile Technologyat your advantage
SCANAD (Quick and Easy on the tech side)
Scanad allows people to
mobile interact seamlessly
With their environment by
sound, image and beacon
recognition
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Video 3https://www.youtube.com/watch?v=CsWlYk2ZFpQ
Video 4https://www.youtube.com/watch?v=UoEaliEvPUM