mobile technical specifications

MOBILE TECHNICAL SPECIFICATIONSUnterföhring, February 2019

General References Page 3

Mobile Banner (2:1) Page 6Mobile Billboard (Banner 6:1) Page 7Mobile Medium Rectangle Page 8Mobile Interstitial Page 9

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Index:

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2 I

3 I

4 I

5 I

MEW - Mobile Enabled Website Page 5

Mobile Apps – Sponsoring Page 11Mobile Video Ads Page 10

Briefing & material requirements for

Retina Resolution Page 13

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7 I

8 I

9 I

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HTML 5 Page 1411 I

advertising media production1) Interactive Interstitial Page 12

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Delivery: Ads have to be delivered only to [email protected]

Please send your Ads in a ZIP file format not later than five working days before the insertion date.

Please include the following information in your mail: Customer name, campaign name, booking period, booked pages, landing page (‘http://www.your-target.com’), contact person, ad name (optional).

The target-URL has to be fully functional (without Flash) and has to lead to an operational website upon the campaign start. The Ad may not be relayed to an Email or to a data file. The Ads should not cause downloads of software without briefing and approval by the user. The option to decline the installation is a must.

If the Ad doesn´t meet the technical specifications or content fundamentals, the full or partial campaign start can be delayed. Should the delivery of advertising material be late or doesn’t meet the technical requirements, SevenOne Media reserves the right to shift its start in order to achieve the booked impression and click objectives. If an unusual pause based on maintenance work at the landing page or change of advertising material is necessary, SevenOne Media has to be informed about this in advance.

Delivery of impression pixels without functionality is possible (only image request, no Java Script, no PHP).

1) General references - mobile advertising

mailto:[email protected]

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Advertising identification mark: All ads have to be marked with “-w-” inside of the creative for advertising identification. The font color has to be high contrasted and the font size at least 9 point.

Close button: The adserver automatically inserts a close button into all in-app interstitial ads. The placement of this button depends on the operating system of the mobile device (left or right upper corner). This should be taken into account when placing the “-w-” mark and designing the ads (safe area: 50x50 pixels). Please note, that this applies only to in-app interstitials and a close button has to be implemented for all MEW interstitial ads.

1) General references - mobile advertising

-w-

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2) MEW – Mobile Enabled WebsiteTechnical requirements:

File: JPG, GIF (static/animated)Weight: 70 KB3rd Party (has to be scalable): JavaScript/HTML5 (https)

- see page 15 -Streaming/Sound: NoFrequency Capping: YesTracking pixels: Yes (https)

Required: Clickcommand (https) or URL to the landing page with mobile capability

Delivery: 5 working days before the campaign start

- Please mind the advertising identification mark (see page 4)

MEW Größe Endgerät

Banner 320x50 Pixel Smartphones

Banner 2:1 320x150 Pixel Smartphones

Medium Rectangle 300x250 Pixel Smartphones

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3) Mobile Banner

Mobile Banner Portrait / Landscape

iPad 728x90 pixels

iPhone / Android 320x50 pixels

Technical requirements:





-w-

Portrait

For the best visual display of the advertising media there is thepossibility to deliver the mobile banner in a double size format(e.g. 640x100 pixels instead of 320x50 pixels) to optimize theillustration for high resolution displays. See page 14.

-w-

Landscape

-w-- Banner is always visible, without “close” button - Please mind the advertising identification mark (see page 4)

X

X

-w-X

Landscape

X -w-

Portrait

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4) Mobile Billboard (Banner 2:1)Technical requirements:





For the best visual display of the advertising media there is thepossibility to deliver the Mobile Banner in a double size format(e.g. 640x100 pixels instead of 320x50 pixels) to optimize theillustration for high resolution displays. See page 14.

- Please mind the advertising identification mark (see page 4)- Billboard is currently only available for the IOS-WetterApp

Mobile Billboard Portrait / Landscape

iPad 728x250 Pixel

iPhone 320x150 Pixel

Portrait

-w-

Landscape

-w-X

X

-w-X

Landscape

X -w-

Portrait

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5) Mobile Medium RectangleTechnical requirements:





For the best visual display of the advertising media there is thepossibility to deliver the Medium Rectangle in a double sizeformat (e.g. 600x500 pixels instead of 300x250 pixels) tooptimize the illustration for high resolution displays. See page14.

- Please mind the advertising identification mark (see page 4)

Medium Rectangle Portrait / Landscape

Android / iPad / iPhone 300x250 pixels

-w-

-w-

-w-

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6) InterstitialTechnical requirements:


- see page 15 -Display Duration: 7 secondsStreaming/Sound: YesFrequency Capping: YesTracking pixels: Yes



For the best visual display of the advertising media there is thepossibility to deliver the Interstitial in a double size format (e.g.640x960 pixels instead of 320x480 pixels) to optimize theillustration for high resolution displays. See page 14.

- Please mind the advertising identification mark (see page 4)- The interstitial ad has to grey out the content area

Interstitial Portrait Landscape

iPad 768x1024 pixels 1024x768 pixels

iPhone / Android 320x480 pixels 480x320 pixels

-w-X

X -w-

-w-X

-w-X

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7) Mobile Video Ads

Best delivery specification for conversion:

File type: H264 File extension: .mp4 / .movSize: PAL 1024 x 576 (16:9)

Total bit rate (Video + Audio): 4,0 Mbit/s Video codec: H264 High Profile Video frame rate: 25 fps Audio codec: AAC-LC Audio bit rate: 320 kbit, 48 kHz Audio channel: Mono oder Stereo 3rd Party Yes

• an application-side retrenchment of the video (on the top and bottom, left and right) up to 10% can appear if required

• Further formats are available upon request. Delivery time = 5 working days before campaign start• Tracking pixels which provide features such as script processing, cookie interaction or other browsers

features are not supported werden nicht unterstützt• Specifications for a 3rd party supply: On the basis the VAST 2 standards (mediamind, Flashtalking, Adform, DFA (Doubleclick) und mov.ad are possible) More details << Here >> chapter „InStream VideoAds“.

Note: Please crop the video minding that no black background is allowed to be seen

https://www.sevenonemedia.de/documents/924471/953683/Technical+Specifications/d9e0cdf1-fdd4-c743-596b-31794235fbdf

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8) Mobile Apps – Sponsoring (Logointegration + Logo Flip)

Sponsoring iPhone iPad Android Weight Note

ran-App Sponsoring: 640x100Co-Sponsoring: 320x100

Sponsoring: 1456x180Co-Sponsoring: 728x180

Sponsoring: 640x100Co-Sponsoring: 320x100 30kb • Logo should be centered

7TV-App Sponsoring: 640x100Co-Sponsoring: 320x100

Sponsoring: 640x100Co-Sponsoring: 320x100

Sponsoring: 640x100Co-Sponsoring: 320x100 30kb • transparent background

• Logo should be right-aligned

= the above referred sponsoring sizes are already in retina resolution. See page 14

Technical requirements:

File: JPG, GIF (static/animated)3rd Party: NoCounting pixels: Yes (https)Required: Clickcommand (https) or URL to the landing page with mobile capability Delivery: 5 working days before start date

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9) Briefing & material requirements for advertising media production - Interstitial

InteractiveAnimatedStatic

Prod

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Mat

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The implementation and scheduling of an

individual special differs depending on the

mechanics and the complexity. Creative

Services has to be informed before the final

costumer presentation, so an accurate cost

estimate can be done.

The production period takes ten to twelve

weekdays and starts after a detailed briefing

and the delivery of the complete art design and

text material. During the creation there are up to

three corrections loops included in the price.

The production period takes three to five

weekdays and starts after a detailed briefing

and the delivery of the complete art design

and text material. During the creation there

are up to three corrections loops included in

the price.

• Arrangement or rather individual briefing and mechanics (arrangement with conception and CS)

• Material requisition may deviate depending on concept and mechanics

• Otherwise the adjacent standard material deliveries and briefing information are effective

• Approved texts, product information• Special title, claim, slogan• Customer logos (ideally as eps, ai, png, psd)• Website as landing page• Copyright line (if desired)

• Design specifications, lettering• Key Visiual / Look & Feel• Styleguide• Fonts for PC and MAC• Image selection (campaign information,

product image for 360 degree view)• Video (in high definition as mov, avi)

Wlan Targeting

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10) Retina Display

Retina Display - Banner sizeFor the best visual display of the advertising media it is possible to deliver the double size (height and width) of the banner. For example: 640x100pixels banner instead of a 320x50 pixels banner. The display size remains unchanged, as the 640x100 pixels banner still is displayed as a 320x50pixels banner. Thus more pixelss are available for high resolution displays. These are filled by the increased number of pixelss and allow a betterquality representation.

100

pixe

ls

Source: MAC Mobile-Report 2014/02

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11) HTML5

Guidelines for MRAID based HTML5-MobileAds

Basically we leave the HTML-5-Mobile Advertising media production strategy up to you. Whether the JavaScriptLibraries as jQuery, CSS3 or the HTML5 Canvas Element are being used for the Animation is irrelevant. However thereare some guidelines which must be taken into consideration in order to make the HTML5 Ads to perform flawlesslywithin the SevenOne Media Network:

• All advertising media must fulfil the MRAID-Standard (Version 1.0) of IAB.

• All advertising media must be marked with the -w- sign in the upper right Corner (in German it stands for „Werbung“ = Advertising).

• All the customer provided advertising media must be hosted at the remote server and delivered as <script> tag redirect.

• Therefore only one URL which refers to the advertising media should be provided.

• Advertising media which exceed 100KB are usually targeted only on WLAN.

• An overall 500KB volume is not to be exceeded.

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11) HTML5

MRAID (Mobile Rich Media Ad Interface Definitions)

MRAID is an API, which ist defined as the Standard for the mobile Rich-Media-Ads Production by the InteractiveAdvertising Bureau (“IAB”). This set of Javascript-Methods outlines the crossing between your HTML5 Ad and themobile Application. Basically the HTML5 Ads are being integrated and shown within the Apps in the separate WebViewContainers per iFrame. In spite of the physical separation the HTML5Ad can communicate with the Application via theMRAID Methods and Events: for example the ad-container could be minimized or maximized, the device functions as anacceleration-sensor, GPS etc. could be accessed. The SevenOne Media Network Applications support MRAID v1.0

Detailed information could be found at:

<< see here >> or << see here >>

http://www.iab.net/media/file/IABMRAIDVersionOnefinal.pdf

http://help.smartadserver.com/iOS/V4.0/#MRAIDCreatives/MRAIDOverview.htm

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11) HTML5

Advertising Media Produktion

MRAID integration:In order to access the MRAID Methods the following Line Code must be integrated into the <head>-field of your HTML-file:

Attention: the “mraid.js” file is solely located at the ad server and is avaliable only in the actual Application.

Define advertising media as <script> tag:All HTML5 ads are integrated by JavaScript and must be delivered as a Tag or JavaScript file.For example:

Clicktag clarification:In order for the landing page to be opened in the inApp-browser after the user touch-event you should call the „mraid.open()“ method and render the target URL as a string:

The variable name of the target URL (in this example „soiClick“) can be freely selected. This function call is being tracked by our ad server and is the basis for our reports.

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11) HTML5 Specific Guidelines for the advertising medium Expandable Banner:Banner ad-container can be expended into the full screen mode by use of „mraid.expand()“ method:

Should the visible close-button being subsequently pressed, the ad-container will be minimized to its original size.

Attention: the close-button is always being adjusted by the adserver and must not be additionally integrated into theadvertising medium. The close-button is usually located in theupper left corner.

The Container state can be requested likewise with the „mraid.getState()“ method. „Default“ matches here the size of the banner and „expanded“ – the full screen size:

or

Specific Guidelines for the advertising medium Interstitial:Display duration of Interstitial is always 7 seconds. If there is no user activity (for example touch, shake, swipe) during this time the ad will be closed.

The following line code calls the „mraid.close()“ method after 7 seconds and must be integrated into the Interstitial:

var standardtimer = setTimeout( function(){ mraid.close() }, 7000);

If there is some user activity within these 7 seconds the timer could be removed; the ad stays visible as long as the user does not push the close-button:

The timer must be started as soon as the HTML5 advertising medium load is completed! Should the data volume be bigger than usual the preloader usage is advised.

Attention: Please consider the close button information (page 4).

SevenOne Media GmbHMedienallee 4D-85774 UnterföhringTel. +49 [0] 89/95 07 – 40Fax +49 [0] 89/95 07 – 43 99

Technical Hotline outside working hours:

For urgent ad-serving measures (such as corrupted advertising media, campaign deactivation in the event of an interim injunction or unavailability of the landing page)

Mo – Fr: 18:00 – 23:00 UhrSa, So/Holiday: 10:00 – 23:00 Uhrfon: +49 (0)160 4798880

Alexander BeckerHead of Ad Managementalexander.becker[at]sevenonemedia.de+49 [0] 89/95 07 - 46 46

Osman AksoyAd Managerosman.aksoy[at]sevenonemedia.de+49 [0] 89/95 07 - 45 44

Kinga RöllAd Managerkinga.roell[at]sevenonemedia.de+49 [0] 89/95 07 - 47 70

Sandro SchlegelAd Managersandro.schlegel[at]sevenonemedia.de+49 [0] 89/95 07 - 46 30

mobile technical specifications

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