mobile tech 4 social change - halifax, may 2009
TRANSCRIPT
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txt
MT4CHGto
82442SocialMedia404.com
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Mobile Tech 4Social Change
Halifax
Integrating Mobile Into Your Non-Profit Organization
May 23, 2009
SocialMedia404.com OASISCC
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Mobile Makes $ense• There are more people on
earth with mobile phones, than without
• Cell phones are on between 12 and 24 hours per day
• People always carry cell phones, but not always computers
• 80% of Canadians bring their phones to bed
• A call to action is more likely to occur since messages are read as soon as they are received
• Mobile integrates best with “real-world” messaging
• Uptake to advertising is 15-50%
• Mobile increases intent to purchase by 5%
• Mobile increases brand awareness by 25%
• Mobile phones out-number computers 3 to 1
• Almost 2 trillion text messages will be sent this year
• Highly active users range from 14-49 years of age
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Fish Where The Fish Are
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Behaviours Are Changing
%’s2007
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What’s Your Cause?
flickr.com/photos/ertxIs it as important as mine?
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Integration Needs...1. (Shock), Denial, Anger, Bargaining, Depression,
(Testing),
Acceptance*
2. Online, Offline, Outside: KeyWord coordination
3. Create Once, Reuse Everywhere (CORE)
4. Allocate Resources
5. Rinse & Repeat *Kübler-Ross Grief Cyclevia ChangingMinds.org
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Online, Offline, and Outside
SaveTeddy.ca
@TEDDY
Txt TEDDY to 12345
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Create Once Reuse Everywhere
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Budgets SM404 Sees Today
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SM404’s Trend Forecast
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B.H.A. Take Aways
1. 10 Years Later, Mobile is *finally* here
2. Social Media & Mobile are measureable
3. Make it part of work process: marketing business
4. Think outside your neighbourhood
5. Moore’s Law => tomorrow is today
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flickr.com/photos/ -bast-
there remains much to discuss…
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Conversation
SocialMedia404.com/MT4CHG
@JohnSheridan @SM404 @PatrickMason