Top of the line desktop 1999

iPhone 4

RAM 128MB 512MB

Storage 20GB 32GB

Processor 500Mhz 1GHz

Screen Size 17in 3.5in

Weight 35 lbs 4.7 ounces

1999 PC vs. iPhone 4

• Mobile device shipments will surpass PC units by 2012 (est. 500MM shipped by 2012)

Source: Projections Morgan Stanley Research, dated June 7, 2010

Mobile’s Amazing Growth

• More than half of iPhone users are above 35:• 35-54: 36%• 55+: 17%

Source: http://techcrunchies.com/age-demographics-of-iphone-users/

Mobile’s Amazing Growth

• Number of Days to Reach 1MM Units Sold:• iPhone: 74 (shipped 6/29/07)• iPad: 28 (shipped 4/3/10)• iPhone 4: sold 1.7MM in 3 days

Source: Projections Morgan Stanley Research, dated June 7, 2010

Mobile’s Amazing Growth

• BlackBerry still dominant phone• 60.7 million U.S. owned smartphones (as

of Oct. 2010; up 14% since Jul 2010)

• BlackBerry – 35.8% market share• iPhone – 24.6%• Google – 23.5% (up 6% since July 2010)

• Microsoft – 9.7%Source: comScore (Oct 2010)

It’s BlackBerry’s Game to Lose

• Social Networking Fastest Growing Mobile Sector• 240% increase in people accessing social

networking apps from phone vs. 124% increase for News Source: comScore (June 2010)

• 69.6MM mobile users used Mobile Apps in April 2010 Source: comScore (June 2010)

• 76.9 billion apps expected to be downloaded by 2014 Source: IDC (Dec 2010)

Mobile Users More Engaged

• 1 in 4 U.S. Adults now use Mobile Apps Source: Pew Internet Project (Sept 2010)

• 43% of total U.S. cell phone users have Mobile Apps on their phones

Source: Pew Internet Project (Sept 2010)

• Nearly 2/3rds use their apps daily and 1 in 4 use their apps for more than 30 minutes per day

Source: Pew Internet Project (Sept 2010)

• 80% of smartphone users accessed apps in April 2010 (vs 78% accessing browser)Source: comScore (June 2010)

Mobile App Usage

• eBay: over $600MM in revenue from mobile app in 2009/ $2 Billion in 2010 Source:http://techcrunch.com/2011/01/06/ebay-mobile-sales-2010/

• eBay Mobile Sales for 2010 Holiday Season (Nov. 25- Dec. 25): $230MM – up 166%

Source: http://techcrunch.com/2010/12/29/ebays-gross-mobile-sales-for-the-holiday-season-up-166-percent-to-230-million/

• Amazon customers ordering more than $1 Billion worth of products per year via mobile

Source: http://mashable.com/2010/07/22/amazon-mobile-sales/

• Estimated mobile shopping will reach $119 Billion by 2015

Source:https://www.abiresearch.com/press/1605-Shopping+by+Mobile+Will+Grow+to+$119+Billion+in+2015

Mobile Payments

• 34% more likely to visit company’s website due to mobile message

• 28% more likely to make a purchase from company website

• 37% those who opted to receive text alerts thought location-based texts could be useful

Source: Social Times

Consumers Receptive to Mobile Marketing

• Mobile more powerful than PC • Does your PC know your location?• Does it go shopping with you or to bed? Your

phone is almost never out of sight.• How soon before your laptop gets relegated

as checked airport baggage?

• Users are networking and buying from mobile now

• Your members are mobile, but your association isn’t

Mobile vs. PC