mobile software global trends 050109
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Mobile Software Global Trends
Gian Luca Cioletti
1 © 2008 Nokia
Event nameand date
2 © 2008 Nokia
Mobile Software Global Trends
•What is changing in the markets
•Business models
•Distribution channels
•Summary
3 © 2008 Nokia
Forum Nokia Business Development Team EMEA
+358408021077
UK and Ireland,
Infotainment
Nora
Airas
+358504823831+358407009694+358504801487+358503891632+358408037360+358504869523+358503423554
Scandic, Poland,
Czech Republic,
Slovakia
Middle East and
Africa
Russian
speaking
territories
French
speaking
territories,
Spain, Portugal
Finbaltics,
Germany,
Netherlands
Alps and
Adriatic, South
East Europe
Italy, Turkey
Personal
Productivity and
Utilities
MEACISMultimedia Enterprise and
Business
Mobility
Location Based
Services and
Near Field
Communication
Leader,
Business
Development
Benjamin
Roszczewski
Rahim
Zaknoun
Kirill
Zelenski
Patrick
Dalez
Jarkko
Tolvi
Jure
Sustersic
Gian-Luca
Cioletti
4 © 2008 Nokia
Forum Nokiathe preferred partner for mobile
developers communities
Our Vision
Forum Nokia’s Roles
•Technical support, providing
developers with tools and technical
information for a better, easier and
faster development on top of Nokia’s
platforms
•Create business opportunities for
mobile developers
6 © 2008 Nokia
Big Opportunity number 1: massmarket
The world in 2010: EUR 100 billion*
revenue for core markets* Nokia and external analysts´ estimates
Digital imaging
Communities
Video & TV
Navigation
Gaming
Music
Messaging
7 © 2008 Nokia
Big Opportunity number 2: enterprisemarket
The world in 2010: EUR 90 billion*
* Nokia and external analysts´ estimates
PPM
SCM
Office Suite
CRM
ECM
ERP
Other Application
DCC
Web conference&
Teamcollaboration
8 © 2008 Nokia
Current and Future Use of Mobile Services, Worldwide (Gartner Q4, 07)
9 © 2008 Nokia
D! client on Nokia phones,some facts…
•Downloads, global markets
• Europe, China, MEA, SEAP, India
•Downloads, EMEA markets
•Russia, UK, Saudi Arabia, Egypt, UAE, Iran, Ukraine, Italy
10 © 2008 Nokia
How important are mobile applications
to the purchase of a handset?
• 86%of panelists said the possibility to install applications to mobile devices is important.
• Almost half of panelists installed add-on applications during the study.
Source Smartphone 360 study 2007
11 © 2008 Nokia
0
80
100
120Minutes / Day / User
20
40
60
Great potential for non-voice
services on Nokia devices
Source: Nokia Smartphone 360
* At least twice per week during the panel period
Low Mid High
Other
Navigation and Maps
Multimedia/Gaming
Browsing
PIM
Messaging
Voice
12 © 2008 Nokia
Why does mobile and Nokia matter to developers?
•More than 3 billion mobile phones worldwide - one for every
two people on the globe
•Expected to jump to 4 billion by 2010 - roughly triple the
number of personal computers
•Approximately 4% of mobile phone users are actively
downloading mobile applications.
•SymbianOS device owners are much more likely to be
downloaders. In certain EMEA countries, 23%of them are active
downloaders.
•Over 900 millionNokia handsets are in use around the world
•More than 150 million S60 smartphones shipped
• Data service usage is rapidly increasing worldwide, principally driven by mobile internet
• Data revenues amount now almost 20% of total revenues globally
• As growth slows down in mature markets, global operators expand to Emerging markets for future growth and service differentiation, mobile VAS market is booming in emerging markets
• Rising the interest to replicate Emerging markets’ business models based on low costs and low tariffs also in more mature markets
• Carriers are dominant distributors of content and applications in their domestic markets
Operator’s ARPU global trends are
downward, but…….
14 © 2008 Nokia
Flat rate data pricing stabilizing in most markets
Operator Country GB/Jan GB/JulAustralia Telstra 1 1Austria A1 3 3Bulgaria M-Tel 1,5 1,5Croatia Vipnet 1 1France Orange 1 1France SFR 1 1Germany O2 5 5Germany T-Mobile 5 5Hong Kong1010 1 1Italy TIM 1 0,5Italy Vodafone 10 15Kuwait Zain ∞Lithuania Omnitel 1 1Malaysia Maxis ∞ ∞Netherlands T-Mobile ∞ 1Portugal Vodafone 1 1Singapore M1 ∞ ∞South Africa Vodacom 3 3Switzerland Swisscom 1,5 1,5U.K. H3G 1 1USA AT&T ∞ 5
20 € 40 € 60 €0 €Jan 07July 08
15 © 2008 Nokia
Business models & distribution channels
Licensing
AdvertisingSubscription
The application store boom….
Content Providers
Retailers
Opera
tors
Forum Nokia Business Development
TeamEMEA was consulting Turkcell in
setting up their applicationmarket place.
On the portal it has been deployed
alreadymore then 100 mobile
applications fromForum Nokia
developers and more are in the pipeline
waiting for the deployment.
From the following link:
http://www.uygulamapazari.com/Store
Front/Index.aspx?lang=2 youwill find the
application portal in English
LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT
35 MILLIONS TURKCELL SUBSCRIBERS
TELENOR GROUP AND FORUM NOKIA JOIN
FORCES
Forum Nokia Business Development Team
EMEA reached an important agreement
with Telenor Group.
Forum Nokia will start promoting
applications and services to Playground, the
application portal for Telenor Group.
Playgroundportal is used by operators
belonging to the Telenor Group to select
and deploy new applications and services in
the markets.
Youwill findmore information from the
following link:
http://playground.telenor.com/node/887,
and the article regarding the agreement at
the following link:
http://playground.telenor.com/node/899
Summary
The ways people use their phone are changed
The mobile is still the preferred device
Mobile applications can offer new dimensions
and more value
The business will be big enough for all the
ecosystem
Thank you
19 © 2008 Nokia