mobile social networking: trends and forecasts from the informa 2009 market research report
DESCRIPTION
From Christine Perey, PEREY Research & Consulting, http://www.perey.com/ .TRANSCRIPT
Mobile Social Networking
2009 and Future Trends2009 and Future Trends
Christine Perey
PEREY Research & Consulting
PEREY Research & Consulting
• Management Consulting – Strategic planning
– Business development
– Technology Transfer
• Multimedia Mobile Video Multimodal Interfaces • Multimedia
MeetingsMobile Video
Mobile
Augmented
Reality
Mobile
Social
Networks
Multimodal Interfaces
Augmented Meetings
December 7, 2009 2Mobile Monday Switzerland
December 7, 2009 3Mobile Monday Switzerland
350 M Users
Regional Networks don’t work
150 M Users
English isn’t enough
December 7, 2009 4Mobile Monday Switzerland
December 7, 2009 5Mobile Monday Switzerland
Community Activity by AccessC
om
mu
nit
y a
ctiv
ity Non-mobile
accesses320M
Max
People
using
both
Co
mm
un
ity
act
ivit
y
Accesses from
Mobile devices
2009
140M
92M
56M
20082007 2010 2011 2012
210M
320M
Mobile > Non-mobile
6
User concerns
Fragmentation
• How can I keep track of all
my identities?
• Where can others find me?
• Why can’t I consume all my
Trust
• How do I control access to my content?
• Are privacy settings respected?
• Will my data be deleted when I ask?
• Is my data used for other means?
Availability
• Will it always work when I need it?
• What happens if the company goes
bankrupt or is acquired?
• Why can’t I consume all my
friends data from a single
application?
• Is my data used for other means?
• Who is billing me and for what?
Freedom
• Can I design/redesign my pages?
• Can I share pictures with a friend
who is not on the same network?
• Can I switch to another platform
and keep my data?December 7, 2009 7Mobile Monday Switzerland
When the screen is small,
and/or bandwidth limited,
the service is more
focused (targeted),
Identity Fragmentation
focused (targeted),
When the service is more
focused, the user occupy
(visit) more communities
Aaron Nace ©
December 7, 2009 8Mobile Monday Switzerland
Service provider concerns
Innovation
To be valuable to users?
Communicate the value to users?
User Experience?
User Experience
User Experience?
Easier to monetize?Proprietary
Technology
Platform
December 7, 2009 9Mobile Monday Switzerland
Location becomes critically important
December 7, 2009 10Mobile Monday Switzerland
Presence becomes critically important
December 7, 2009 11Mobile Monday Switzerland
Service provider concerns
Innovation “Raw” Users
To be valuable to users?
Communicate the value to users?
User Experience?
Easier to monetize?
How many users register?
How many invite others?
Where else do they go?
12
Easier to monetize?
What are the
Appropriate
Metrics?
December 7, 2009 Mobile Monday Switzerland 12
Service provider concerns
Innovation “Raw” Users
To be valuable to users?
Communicate the value to users?
User Experience?
Easier to monetize?
How many users register?
How many invite others?
Where else do they go?
Engagement
Easier to monetize?
Ease of use/access?
How often do users return?
What do they do?
How long do the stay?
What are the
Appropriate
Metrics?
December 7, 2009 13Mobile Monday Switzerland
Client/platform strategies
Browser > handset-applications
December 7, 2009 14Mobile Monday Switzerland
Service provider concerns
Innovation “Raw” Users
To be valuable to users?
Communicate the value to users?
User Experience?
Easier to monetize?
How many users register?
How many invite others?
Where else do they go?
MonetizationEngagement
Easier to monetize?
How often do users return?
What do they do?
How long do the stay?
What will users pay for?
What will partners pay for?
Where can I place ads?
What merchants will advertise?
December 7, 2009 15Mobile Monday Switzerland
Monetization Strategies
• Community access
• Communications
– Messaging
– Voice
• Transactions
• Corporate
sponsorships/featured
partners– Voice
– Video
• Advertising
– Impressions
– Click-throughs
• Application stores
• Contracts and
technology licenses
• Sales of statistics
December 7, 2009 16Mobile Monday Switzerland
The Future
• Everything becomes social
• Mobile users > non-mobile users
• Location and presence widely supported
• Continued growth – Mobile SN revenues > revenues desktop– Mobile SN revenues > revenues desktop
– Access, engagement
• Browsers remain > client apps, but apps rise
• 3 scenarios
What about architecture?
December 7, 2009 17Mobile Monday Switzerland
Fragmentation
• Great diversity
• Customer confusion and fatigue
• Increasing friction to rolling out new features (and
services)
– Development costs
– User learning curve
December 7, 2009 18Mobile Monday Switzerland
Consolidation
• Big players get bigger, more
powerful
• User choices decrease
(essentially becoming “Walled (essentially becoming “Walled
gardens”)
• Lower impetus to innovate
• Social silos “own” all
customer data and their
social graph
December 7, 2009 19Mobile Monday Switzerland
Social Web
• Users move seamlessly between “social applications”
• Decentralized approach using well-known, agreed, open protocols means
– User can take data and social graph wherever they want
–Decreased friction to rolling out new services
–Social applications interoperate
December 7, 2009 20Mobile Monday Switzerland
Social Web
Open Source and Standardse.g., Activity Streams (based on Atom feed format)
• Identity Management
• Profile Management
• (UG) Content Management
• Billing/Transaction Management
• …. Management services
Social Applications overlay
Social Services in the Web
December 7, 2009 21Mobile Monday Switzerland
