mobile site proposal. chroma agency an award-winning digital agency we build engaging and...
TRANSCRIPT
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Mobile site proposal
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Chroma Agency• An award-winning digital agency
• We build engaging and sustainable digital products
• Equally strong in design, technology and delivery
• A strong planning, project management and delivery focus ensures projects are
delivered on time and within budget
• Providing compelling digital marketing services for clients who demand excellence
• Broad experience across digital platforms for a broad client base
• Additional services include digital marketing, search engine optimisation and web and
mobile application development
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Our WorkPORTFOLIO
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• To use collective power to build the best and most useful mobile sites for
every racecourse – attractive to both racegoers and new customers
• Communicate with customers:
• Before the event
• During the racing
• For future events
• Buy tickets, promote special events, inform customers of racedates, give
detailed race coverage, stimulate action – all through mobile
What we propose
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• To use collective power to build the best and most useful mobile sites for
every racecourse – attractive to both racegoers and new customers
• Communicate with customers:
• Before the event
• During the racing
• For future events
• Buy tickets, promote special events, inform customers of racedates, give
detailed race coverage, stimulate action – all through mobile
What we propose
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Mobile site homepage • How to get there
• The venue
• Buy tickets
• Next races
• Email alerts
• News
• Special offers
• Predictions
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How to get there• Find your way to the course
• Zoom right into street-level
accuracy, pin-pointing your
current location
• Maps of the course linked to
phone’s mapping system
• Increasingly sophisticated sat-
nav tools embedded into
smartphones
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The venue • Detailed map of the course facilities
• Navigable purpose-built course maps
• Clickable for further details
• Highlights meeting points and
entrances
• Could include helpful tips and a horse
racing jargon buster
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Buying tickets • Buy tickets through your phone
• Integrate with and use ticketing
systems already in place
• Highlight hospitality,
refreshments and Special Offers
opportunities
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Special offers • Each racecourse can control and
publish updates to their Special
Offers pages
• Can be updated during the race
day
• Can allow redeemable special
offers if booked through mobile
• Easy to use by the courses –
simple training manual provided
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Course maps • Elements of the iCard drawn into
each mobile site
• The Course Map helps with the
racing experience
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Race meetings• Full four-day racecard listings
with runners and riders
• Course/event conditions updated
on day of race
• Will display non-runners
• Direct link to course information,
facilities and maps
• All automated
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Predictions/results• Using the 60+ parameters of the
iCard algorithm and reviewing
more than 15,000 races, every
race is given a predicted outcome
• Great stimulus to bet on track
• Great resource to work in
conjunction with on-course
information
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Alert me service• Keep in touch with racegoers
through email and text messaging
• Racegoers offered info on race
dates and special promotions
• Can integrate with current email
marketing or CRM activity
• Automated alerts can be sent as an
email, SMS or as mobile app push
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• Users encouraged to take pictures
and add comments with their phones
at the race meeting, upload to the
mobile site and simultaneously to
Facebook and Twitter
• Links back to course’s mobile site
• Reaches the millions who use
Facebook and Twitter as their
primary information service
Social Media – Facebook and Twitter
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Advertising• Revenue potential
• Banner advertising can be placed
through each course’s mobile site
• Central third party sales house
could sell across all courses or
be course specific
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• Each course has their own mobile product pulling in relevant content and modules
• Enables each racecourse to easily update sections of their mobile site
• Can feature own news and choose to prioritise pages
• Links in with Jockey Club ticketing system
• Each course able to update catering, hospitality info, special events, offers etc
• Can link in with existing email marketing/CRM activities
• Each course will have individual user numbers reports and weekly web traffic
reports
• And we can update this for you if needed
Each course in control
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• Great value if done collectively - single shared development cost
• Top quality if done collectively – information and feature-rich service will
be state of the art – award-winning potential
• Real user value and use
• Easily linked to other course mobile sites and wider web
Costs
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That’s it!
Paddy O’Clery
Managing Director
DDI +44(0)20 7407 5297
Mob +44(0)7836 568458
Email [email protected]