mobile sales: wap, app, tablets. mobile growth: *pacing 2011 (passed 2010 total in early july!) ^...
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Mobile Sales: wap, app, tabletsMobile Sales: wap, app, tablets
Mobile Growth:Mobile Growth:
*Pacing 2011 (Passed 2010 total in early July!)^ Apps included- iPad apps to be included in 2011 Q4 reports.
Mobile Breakdown:Mobile Breakdown:
65%
2010:Mobile: 18%Website: 77%Video: 3%Desktop: 2%
2009:Mobile: 16%Website: 75%Video: 4%Desktop: 5%
Mobile Breakdown:Mobile Breakdown:
65%
2010:Mobile: 18%Website: 77%Video: 3%Desktop: 2%
2009:Mobile: 16%Website: 75%Video: 4%Desktop: 5%
50/50 monthWeb / Mobile:KOLO (Past 5 months)KWTX (Past 2 months)KXII (September)WRDW (September)WSAZ (Past 2 months)WTOK (Past 2 months)
Mobile: Fastest Growing Ad MediumMobile: Fastest Growing Ad Medium
Mobile Local Ad Spending will be the fastest growing medium over the next 5 years. – Borrell Associates
What to sell?What to sell?
Mobile Web (WAP)
Mobile Apps
Tablets (iPad)
Mobile Web (WAP) Sponsorships:Mobile Web (WAP) Sponsorships:
320x50 Section Sponsor Home, News,
Weather, Sports
CPM sales recommended
Ad server supported
.jpg – Flash not supported on IOS.
Click to call
Mobile friendly splash page
Mobile Splash Page:Mobile Splash Page:
Mobile Splash Page
1 page, not a mobile site
Great for clients who do not have mobile friendly websites
Why CPM Sales?Why CPM Sales?
16 stations over 1 million mobile views a month 23 stations over 500,000 mobile views a month (3 others very close)
$1,000 Exclusive sponsor
@1m impressions = $1CPM
@500k impressions = $2CPM
$3,000 Exclusive sponsors (1 for each mobile platform)
@1m impressions = $3CPM
@500k impressions = $6CPM
$15CPM on 1m impressions = $15,000 $15CPM on 500k impressions = $7,500
What about dayparting? No need with impressions at or above 250k Limits clients exposure, due to non-established daypart peak times
Mobile App Information:Mobile App Information:
App Sponsorships:App Sponsorships:
Loading Sponsor (320x50) App first opens Between sections
Headlines Sponsor (320x50) Between stories –
3rd on placement list Universal sponsor
Section Sponsor (320x50) Above content on that
section. News, Weather, Sports
CPM sales recommended Ad server supported .jpg – Flash not supported on IOS. Apps Avail: iPhone & Android only
Loading Sponsor
Headlines Sponsor Section Sponsor
Android Android & iPhone
Tablets:Tablets:
iPad Sponsorships:iPad Sponsorships:
300x600 Loading Image
Shows for 3 seconds when app is opened
Will not be seen again by user until they re-open the app
No way to change size or length ad is seen
Centered on page
Text for Sponsored by and Loading Local News text is NOT part of the graphic
iPad only. Android app works well on tablet, but sponsors will be same that are seen on phone
iPad Sponsorships:iPad Sponsorships:
728x90 Ad Unit Per Section: Home/News Weather Sports
Ad Server (DFP): CPM Sales Exclusive sponsors not
recommended Flash Ads Not Supported
Placement: Non-Scrolling Ad Unit - Ad will
ALWAYS be on screen even when user scrolls down
Visible in portrait and landscape view
Sports App:Sports App:
Sports App – Aggie Sports
iPhone & Android apps
MUST BE SOLD Example: $600 a month 5 non-competing sponsors
Mirrored from station app Own branding/color Own download in stores
Section Sponsors (320x50) News, Scores,
Weather, Video
Station responsible for rights Sponsorship recommended Ad server supported Metrics available
(page views, downloads)
Mobile Sales: Questions…Mobile Sales: Questions…
http://www.youtube.com/watch?v=JBEtPQDQNcI
In 1992, tablet newspaper was born…If pressed for time go to 2:30 into the video and watch for 2 minutes…