mobile retail apps – shaping retail with mobility

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Mobile retail apps – Shaping retail with mobility With the growth of smartphones, the use of retail mobile applications is increasing significantly every month. As a result, more and more shopping malls, brands and larger stores are coming up with retail mobile apps so that their clients are able to access information about services, products and sales promotions easily. Here are few benefits for developing a good retail mobile application: 1) Mobile retail apps allow clients to shop at stores as and when they want. These mobile retail apps, if appropriately designed, can drive traffic to the retail outlet. Customers are informed about all promotional offers as and when they are updated, that too, in a cost effective way. 2) As the customers download retail mobile applications, it helps companies build brand awareness. These mobile apps often provide additional product information which they would not otherwise get in-store or outlets. Such information also encourages the customers for online purchase of merchandise. Also, mobile retail apps nowadays provide the customers with the location of the store. 3) Not only product information, retail brands can also send flyers or catalogue with the help of their mobile retail apps to the customers. Coupons, offers and attractive deals can also be communicated to the consumers with the aid of mobile apps. 4) Retail mobile application developers should ensure that the apps are seamlessly linked to a variety of popular social media platforms such as Facebook and Twitter. If the customers speak about the products of a particular retail company or brand in major social networking platforms, it will automatically lead to free advertising of the brand. 5) Customers can learn about major store events and extended trading hours from these retail mobile apps. The following functionalities in a retail mobile app can increase customer engagement significantly: 1) Indoor map viewing: This allows users to view store layout and the services available there. 2) Personalized offers: Provide special offers and deliver relevant content in real-time based on store-location and user's profile. 3) Proximity offers: As soon as a visitor approaches a store, he gets an alert that'll prompt his

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Retail mobile applications enhance shopping experience. Free coupons, flyers, discounts and deals though these mobile apps further ensure that the users don't miss out on any lucrative shopping opportunities ever.

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Page 1: Mobile retail apps – Shaping retail with mobility

Mobile retail apps – Shaping retail with mobility

With the growth of smartphones, the use of retail mobile applications is increasing significantly every month. As a result, more and more shopping malls, brands and larger stores are coming up with retail mobile apps so that their clients are able to access information about services, products and sales promotions easily.

Here are few benefits for developing a good retail mobile application:

1) Mobile retail apps allow clients to shop at stores as and when they want. These mobile retail apps, if appropriately designed, can drive traffic to the retail outlet. Customers are informed about all promotional offers as and when they are updated, that too, in a cost effective way.

2) As the customers download retail mobile applications, it helps companies build brand awareness. These mobile apps often provide additional product information which they would not otherwise get in-store or outlets. Such information also encourages the customers for online purchase of merchandise. Also, mobile retail apps nowadays provide the customers with the location of the store.

3) Not only product information, retail brands can also send flyers or catalogue with the help of their mobile retail apps to the customers. Coupons, offers and attractive deals can also be communicated to the consumers with the aid of mobile apps.

4) Retail mobile application developers should ensure that the apps are seamlessly linked to a variety of popular social media platforms such as Facebook and Twitter. If the customers speak about the products of a particular retail company or brand in major social networking platforms, it will automatically lead to free advertising of the brand.

5) Customers can learn about major store events and extended trading hours from these retail mobile apps.

The following functionalities in a retail mobile app can increase customer engagement significantly:

1) Indoor map viewing: This allows users to view store layout and the services available there.2) Personalized offers: Provide special offers and deliver relevant content in real-time based on

store-location and user's profile. 3) Proximity offers: As soon as a visitor approaches a store, he gets an alert that'll prompt his

Page 2: Mobile retail apps – Shaping retail with mobility

visit to the store.4) Analysis: As the user data accrues, retail companies can look into it and get a clear insight

into the user behaviour.

Therefore, mobile retail apps should boast of functionalities that keep customers happy and satisfied. The main focus of a good retail mobile application is to provide clients a diverse array of ways for customer engagement, through mobile devices, that is, smartphones & tablets.

Since most of us are hooked on to our smartphones or tablets nowadays, a fascinating retail mobile app can help us with fantastic shopping experience. Therefore, we would always prefer a retail mobile application that not only offers a variety of shopping options but also enables us to review products/services for the merchandise that we buy.

Interesting shopping apps can increase brand affinity to a large extent. Today, a retail mobile app can impact the purchasing power of consumers, shape the in-store experience and create dynamic ways for companies to interact with prospective customers.