mobile reshapes the marketing world professor chip besio cox school of business
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Mobile Reshapes the Marketing World
Professor Chip BesioCox School of Business
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Smartphone Users
Currently 171 million in the US, 220 million by 2018 estimated. 85% of Millenials 0wn.
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Tablet Users
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Mobile Only World
The end of Land Lines in the US is approaching.
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Privacy Concerns
Younger Users are the Most Skeptical.
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US Holiday M-Commerce Sales Trends 2014
Holiday On-Line Sales Shifting to Mobile.
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Cyber Monday 2014
Desktop still holds a slight edge but Mobile is growing.
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Growth of Mobile Phone Apps Usage By
Category
Apps Save Time and Add Convenience.
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US Display and Search Ad Spending By Device
2015
Advertisers are Watching the Trend (Mobile Includes Tablets).
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Ad Spending Growth By Device 2013 to
2019
By 2019 Mobile will Nearly Equal Desktop.
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Mobile Display Ad Spend 2013 - 2018
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Paid Search Ad Spend 2013 - 2018
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Mobile Facebook Users Worldwide 2013 - 2018
70% of Facebook Users Check-in on Mobile and Will Continue to Grow.
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Apple Pay Users Compare Apple Pay to
Card Purchases
Nearly 70% of Apple Pay Users Prefer it to Cards.
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Attitudes Toward Mobile Banking in
North America 2010, 2012 & 2014
In 2010 10% Said Mobile Banking was a “Must Have”, by 2014 That Tripled.