mobile research trends

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Mobile Market Research Trends and SurveySwipe Demonstration January 30, 2012

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Topics include: Gamification, HyperLocal Surveys, SoLoMo,

TRANSCRIPT

Page 1: Mobile Research Trends

Mobile Market Research Trends

and

SurveySwipe Demonstration

January 30, 2012

Page 2: Mobile Research Trends
Page 3: Mobile Research Trends

Romi Mahajan, CMO, Metavana

Andrew Jeavons, President, Survey Analytics

John Nelson, VP, SurveySwipe

Page 4: Mobile Research Trends

Romi Mahajan, CMO of Metavana

• WW Director of Sales and Strategy for the Digital Marketing & Search team at Microsoft Corporation.  

• founder- President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.

• Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008.

Page 5: Mobile Research Trends

•Gamification

•Panel Communities

•Passive Data Collection

•HTML5

•Mobile Ethnography

•HyperLocal© Surveys

Mobile Research Trends

Page 6: Mobile Research Trends

Gamification

Page 7: Mobile Research Trends

Panel Communities

Page 8: Mobile Research Trends

 

Passive Data Collection

Page 9: Mobile Research Trends
Page 10: Mobile Research Trends

Mobile Ethnography

Page 11: Mobile Research Trends

HyperLocal© Surveys

Page 12: Mobile Research Trends

Please Scan before the presentation

Page 13: Mobile Research Trends

Demonstration