mobile price management for retail
TRANSCRIPT
Mobile Price Management
S. Nick D’AlessioSr. Business Development Manager
[email protected]: 512-608-1854
Agenda
• Retail Trends• Pricing Analytic Basics• Mobile Price Management & Store Execution• Brother Mobile Solutions Mobile Price Management Solutions
Retail Trends
1. Customer Experience• Finding the right strategy to engage customers• Improving the shopping experience • Driving sales conversion
2. Finding the Right Mobile Technology• Finding the right software and/or hardware for my operation
3. Implementing Mobile Technology• Overcoming WiFi connectivity, OS compatibility, or power supply/battery
issues4. Pricing Issues
• Knowing the right competitive price • Keeping up with price changes on the shelf or merchandise
5. Fulfillment issues• Providing quick and efficient fulfillment when and how the customer
wants it• Whether purchased in store, or online and picked up at store
What challenges you most?
A recent survey of more than 500 retailers reveals that:35% - mobile POS 33% - wireless networking 28% - POS software solution25% - mobile devices for store associates29% - mobile printers
Source: Innovative Retail Technologies, Retail IT Forecast 2016
Retail IT Spending Forecast for 2016: Mobile is Growing!
In-Store Mobility Is On the Move• Customer engagement and
retention strategies rule! • Buyers are fully engaged with mobile technology• Retailers are challenged to keep up with them• Mobile POS is a key part of that drive
• Mobile POS can “WOW” in-store shoppers and customers• Engaging shoppers early • Proximity marketing • In-store sales assistance
• Retailers are struggling with 2 challenges • Sales conversion• Fulfillment
The Connected Shopper ChallengeExpects price transparency between online and in-store prices
• ‘Online’ and ‘in-store’ pricing no longer separate
• ‘One store experience’ demands singular pricing model
• Advanced analytics are required Expects the Right Price at the Right Time
Note: Compliance in many states, countries and regions, price mismatch between the marked price and POS charged price can result in fines and other severe civil penalties due to pricing regulations
Pricing Analytics
9
Retail Pain Point & Value Proposition• Retailers are constrained on how
many price changes they can take per week leaving profit on the table
• In-store price mis-match can result in fines and other severe civil penalties due to regulations
• If a retailer takes all recommended prices• 18%-35% of profit opportunities are
on the table
• Example: Mid-sized grocer : < 50 stores• 21,000 price recommendations – no
constraints• $2.1M lost profit if prices taken over 8
weeks vs immediately
Profit Opportunity when More Prices are Taken
Profit Gap when Prices Wait to be Taken
Weeks
Mobile Price Management & Store Execution
Price Management - Current StateCorporate Pricing
Strategy
Labels mailed from HQ
Pricing file xfer to store
Labels distributed to workers
Or printed in back-office
No visibility to when price labels are changed
POS Prices updated via back-office
Retail Back Office
Workers affix labels to shelves
Price Management - Future State: Analytics & MobileCorporate Pricing
Strategy
Pricing Data xfer
Sales & Customer DataAnalytics & Forecasting
Compliance and Timeliness
Retail Back Office
Prioritized Price Change TasksMobile Scanning & Labeling
Price Activation to POSTask Mgmt & Performance Data
Store Mobile Apps Interface
• Mobilize store associates for better customer service• Ensures proper pricing, tagging & signage• Provides sales and margin lift • Combats “showrooming”• Saves time via employee task managed price changes• Helps maintain compliance with laws on shelf edge &
POS• Helps maintain compliance with corporate policies• Improves existing store application & workflow• Provide more value to mobile solution investment
The Value Proposition: Mobile Price Management
Brother Mobile Solutions Mobile Price Management
Don’t Underestimate the Mobile Printer
• The mobile printer is oftentimes the last thing the IT director considers… It shouldn’t be.
• Connectivity issues – WiFi, Bluetooth, AirPrint? • OS Compatibility issues – will it connect easily with devices
you use now and will use in the future?• Power Supply/Battery issues – can it move and function
anywhere in the store for full shift? • Media – will it print labels and receipts I need?
Three unique solutionsRuggedJet™ 3 Series of mobile printers our latest innovation. The 3” mobile printers are ideal for both in-aisle and mobile POS applications
The TD-2000 Series of powered desktop thermal printers bridge the gap between desktop and mobile. This 2” thermal printer comes with optional battery, Bluetooth or WiFi. Ideal for volume printing for both in-aisle and backroom applications.
RuggedJet™ 4 Series of mobile printers are designed for both backroom applications and delivery applications and are the first in its class to offer AirPrint certification from Apple
Brother Mobile Printers for Retail
Differentiators
• Large Color LCD with graphical interface RJ3150• Comes with Dual Radios (Wifi & Bluetooth) RJ3150
Both RJ3 and RJ4
• 6 ft. drop, IP54• 2 Year Bumper to Bumper included• Versatile – Receipt and Label Printing• OS compatibility – Android, Windows, iOS• Known Brother quality manufactured in Brother factories• Retail, Public Safety, Transportation, Route Accounting, Warehousing, Field Service
RuggedJet 3” and 4” Receipt & Label Printers
EASY TO USE• Metal tear bar for easy tear off• Long lasting rechargeable,
removable Li-ion battery
• Large color LCD screen with intuitive, interactive menus and graphics
The RuggedJet™3 Series Features
CONNECTIBLE• USB 2.0, Serial, Wi-Fi®
(802.11b/g/n) and Bluetooth ® technology interfaces
• USB host port for connecting external devices
RELIABLE• Protective rubber bumpers
protect against drops• IP54 certification for dust and
moisture• 6 ft. drop protection♦
VERSATILE• Prints receipts and labels from 1"
to 3" wide from convenient drop-in rolls
• Media bar, gap, and label sensors to accommodate almost any media
• Available easy drop in charging cradle accessoryFAST
• Up to 5 ips, at industry-standard up to 203dpi resolution
• Resident fonts for fast response printing
• Label peeler for fast label applicationCOMPATIBLE
• ZPL II and CPCL emulations for easy integration
• Free Brother P-touch label design and database software
• Software drivers, utilities and tools for easy setup, update, and management♦ RJ-3150 has 6 ft. drop protection, the RJ-3050 has 4 ft. drop
protection.
• Desktop 2” wide direct thermal print• Compact footprint – easily fits on cart or
in kiosk• Rechargeable battery to print virtually
anywhere• Prints labels, tags, and receipts• Ethernet, WiFi, Bluetooth options• OS compatibility – Android, Windows,
iOS• Retail & Manufacturing
TD2000
Thank You!S. Nick D’Alessio
Sr. Business Development [email protected]
www.linkedin.com/in/dalessioP: 512-608-1854