Mobile Phones AccessibilityDiscussion

Axel Leblois, G3ict

Mobile Phones AccessibilityDiscussion

Axel Leblois, G3ict

November 1, 2010Odessa

Slide 2

Three Tenets of Universal DesignThree Tenets of Universal Design

1. User centered: Recognizing the range of different capabilities and skills, past experiences, wants and opinions within the population

2. Population aware:  Understanding the quantitative population statistics is vital to inform design decisions

3. Business focused: Achieving profitability in the commercial context and sustainability in the public context

Slide 3

The Raku Raku Story 2001-2009The Raku Raku Story 2001-2009

NTT DoCoMo Market Situation in 2001 Overall penetration of cell phones in Japan: 82.6% NTT DoCoMo market share: 51% Opportunity: rate of utilization decreases significantly

with age (90+% aged 20 to 50; less than 30% above 70)

Decision to tackle issue across organization, products and services Adoption of Universal Design principles Cell phone handsets, stores & services

Slide 4

Source: NTT DoCoMo presentation at ITU – UNESCAP meeting in Bangkok, August 26, 2009

Slide 5

Example of “Raku Raku” Accessible and Assistive Features and ServicesExample of “Raku Raku” Accessible and Assistive Features and Services

A large screen with large characters Dedicated buttons to call certain pre-recorded

numbers automatically “Read aloud” menus and text Voice input text messages and email Access to a network of talking books (Bibulio-

net, 12,395 titles as of March 2009) with an integrated DAISY player

An optional bone conductor receiver to transmit sound waves directly from bone to nerve

Slide 6

Initiative Launched September 2001Initiative Launched September 2001

How many Raku-Raku phones have been sold by NTT DoCoMo in Japan since then?

Slide 7

Initiative Launched September 2001Initiative Launched September 2001

How many Raku-Raku phones have been sold by NTT DoCoMo since then?

15 Million!

Slide 8

The Raku RakuThe Raku Raku

A real world story involving a leading telecommunications company

When marketing discipline meets accurate demographic statistics

Illustrates the power of Universal Design to address the needs of persons with disabilities

Slide 9

The Demographic Challenge: Data Analysis and Awareness Raising for Policy Development

The Demographic Challenge: Data Analysis and Awareness Raising for Policy Development

“People with disabilities are often invisible in official statistics”

Education for All Global Monitoring Report 2006, UNESCO

Slide 10

Beyond PWDs: 57% of Microsoft Windows Customers Use its Accessibility FeaturesBeyond PWDs: 57% of Microsoft Windows Customers Use its Accessibility Features

57% of computer users (age 18-64 in the US)

are likely or very likely to benefit from accessibility features

1 in 4 users experiences a visual difficulty.

1 in 4 experience pain in wrists or hands.

1 in 5 has a hearing difficulty.

Study commissioned by Microsoft, Conducted by Forrester Research in 2003

Not likelyto benefit

43%

Very likelyto benefit

17% Likelyto benefit

40%

Slide 11

Mobile Phones and Services AccessibilityMobile Phones and Services Accessibility Basic accessibility features are easy to implement, and exist today:

Ergonomic design Adaptive display and sound Hearing aid compatibility

New handset technology includes: Text to Speech, voice recognition Scanner capability GPS – triangulation positioning Bone sound conduction

Remote services Emergency services Digital libraries E-Government services Blue tooth proximity services

Slide 12

Policy AlternativesPolicy Alternatives

Private sector initiative (Japan) Voluntary multi-stakeholder

negotiation (France) Strict regulation (Canada)

Slide 13

Accessibility Charter among Mobile Operators – France Case StudyAccessibility Charter among Mobile Operators – France Case Study

Government, users, operators sign charter in 2005

Voluntary program with milestones and monitoring for implementing features with defined priorities:1.Necessary features

2.Comfort features

3.Desirable new features and evolution

4.Marketing codification of accessibility features

Slide 14

600,000 Brochures Circulated600,000 Brochures Circulated

Slide 15

Accessibility Features CodificationAccessibility Features Codification

Slide 16

France Case Study - ResultsFrance Case Study - Results

Each operator offers between 10 and 20 accessible handsets in 2009

Specialized point of sales with trained personnel

New services launched (News in sign language, accessible city and accessible mobile tourism web sites etc.)

Slide 17

Accessibility and Assistive Featuresfor Mobile Phones

Accessibility and Assistive Featuresfor Mobile Phones

Slide 18

Slide 19

Basic Hearing Accessibility FeaturesBasic Hearing Accessibility Features

Visual alerts to notify the user of incoming calls/messages

Adjustable volume control Display of missed, received or dialed calls through

call logs Visual or tactile indicators showing what has been

pressed on the keypad, and visual display of text Text based messaging options SMS to Avatar translation for deaf illiterate (Tunisia) One on one video for sign language communications

Slide 20

SMS and Sign LanguageSMS and Sign Language

Slide 21

Vision – Basic Accessibility FeaturesVision – Basic Accessibility Features

Tactile markers to help orient fingers on the keypad

Audible or tactile feedback to confirm a button has been pressed

Adjustable font sizes Audible cues for low battery, caller waiting

or ending a call and volume level Adjustable brightness/contrast controls for

the display The size of the main display Backlit display

Slide 22

VocalisationVocalisation

Slide 23

Speech – Basic Accessibility FeaturesSpeech – Basic Accessibility Features

Text Messaging/SMS Email Instant Messaging Multi-media Messaging Predictive Text Re-use of personalized SMS messages Video one on one for sign language

Slide 24

DexterityDexterity Ability to use the phone in 'hands-free' mode Predictive text input Call answered by pressing any key Voice recognition for dialing or accessing

features within the phone No pinching, twisting or rotation of the wrist

needed Candy bar design to avoid extra movements (that

a phone with a folding or sliding design requires) Flat back on the phone to allow for operation on

a table top rather than having to be held Optional accessories such as a Bluetooth headset

or keyboard making texting and talking much easier

Slide 25

CognitionCognition

Menus and instructions clear and simple to understand Providing simple instructions when something is required from the

user Providing enough time for people to enter the required information Ability to associate photos with telephone numbers

Other features that may be useful include: Having a choice between audio, visual or vibrating alerts to let users

know when they're receiving a call Keys provide audio, visual and tactile feedback when pressed Popular functions such as placing a call controlled by repeating pre-

recorded voice commands Help menus designed to anticipate the information being sought Keypad shortcuts to make every step quick and efficient

Slide 26

Customer Service FeaturesCustomer Service Features

Slide 27

What the Future HoldsWhat the Future Holds

http://www.capturatalk.com/