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MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES IN KENYA Gerald Nyaoma Director, Banking Services, Central Bank of Kenya 1 Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25 th January, 2010

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Page 1: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES IN

KENYA

Gerald NyaomaDirector, Banking Services, Central Bank of Kenya

1

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

Page 2: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

Agenda1. Context of mobile money in Kenya

2. How does M-pesa work?

3. How has mobile money evolved?

4. Regulatory questions

5. Conclusions: learning from Kenya

2

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

Page 3: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

Kenya: Relevant Statistics 2008

• Population: 39,002,772• GDP per capita: $1,600• Rural Population: 78%

3

• Mobile Phone Penetration:

55%• Bank Account Penetration:

21%

Mobile Network Coverage

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

Source: CIA Fact book, FSD Kenya

Page 4: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

MOBILE PAYMENTS REGULATORY FRAMEWORK

ATMs and branches per 100K people in selected countries

Source: BFA for CGAP/DFID 2009

The Kenyan banking system has a low conventional channel reach…

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

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…and a changing institutional landscape

21.5

9.03.4

6.8

27.9

50.1

32.7

14.2 13.1

1.75.9

0.0

50.6

38.4

0.0

10.0

20.0

30.0

40.0

50.0

60.0

Bank Sacco MFI Insurance M-PESA Informal Excluded

%

2009 2006

FSD (2009) “The state of financial service delivery in Kenya today”

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

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Page 6: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

6

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

1. Context of Mobile Money in Kenya;

2. How does M-Pesa Work?

3. How has Mobile Money evolved?

4. Regulatory Questions;

5. Conclusions – Learning from Kenya.

6

Page 7: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

MOBILE PAYMENTS REGULATORY FRAMEWORKLaunch Proposition

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

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Page 8: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

Step 1: Ensure you have a “new generation” SIM card*Step 2: Register your accountStep 3: Send M-PESA an SMSStep 4: M-Pesa will send you a confirmation with a new ‘M-Pesa’ menu

Go to any local Agent to register:

* All SIMs since October are new generation

Registering for M-PESA

How to register…

Source: Lonie S (2007) A brief introduction to MPesa

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

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Page 9: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

You both receive SMS confirmation of the transfer

In your M-PESA menu pick “send money” & enter:

How to send money

Source: Lonie S (2007) A brief introduction to MPesa

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

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{Mobile Network Cloud}{Mobile Network Cloud}

Withdrawing Cash

AGENT ‘B’CLIENT ‘A’Putting the pieces together…

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

Yes, once I receive confirmation from

M-Pesa.

My son sent me $20 via M-Pesa. Can I

withdraw $10 here?

M-Pesa Account AdministratorM-Pesa Account Administrator

Client Account[Debited $10]

Agent Account[Credited $10]

SMS Instruction to M-Pesa Admin:Withdraw $10 from Agent ‘B’

SMS Instruction To Agent ‘B’:Give $10 to Client ‘A’

$10$10

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Agenda1. Context of mobile money in Kenya ;

2. How does M-Pesa work?

3. How has mobile money evolved?

4. Regulatory questions;

5. Conclusions: learning from Kenya.

11Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

Page 12: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

Evolution of M-Pesa

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MOBILE PAYMENTS REGULATORY FRAMEWORK

2008-20092007200620052004

PilotPilot National LaunchNational Launch Expansion of functionalityExpansion of functionality

Clearly branded as a payment service

Clearly branded as a payment service

International remittances

Bill pay

Bulk deposit

International remittances

Bill pay

Bulk deposit

Initially for MFI loan repaymentInitially for MFI loan repayment

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

12

Page 13: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

M-PESA: Explosive growth in 33 months…Growth of M-Pesa

USERS(millions)

Growth of M-Pesa AGENTS

(thousands)

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

11/2009:More than 8.5

millionregistered

M-Pesa Users

11/2009:Over 14,500

M-Pesa Agents

Source: Mpesa, 2009

13

0.00

2.00

4.00

6.00

8.00

10.00

Mar

May Ju

l

Sep

Nov Ja

n

Mar

May Ju

l

Sep

Nov Ja

n

Mar

May Ju

l

Sep

Nov

2007 2008 2009

0 2,000 4,000 6,000 8,000

10,000 12,000 14,000 16,000

Mar

May Ju

l

Sep

Nov Jan

Mar

May Ju

l

Sep

Nov Jan

Mar

May Ju

l

Sep

Nov

2007 2008 2009

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19.1

3.7 0.4 0.2 0.30

16.25

65.76 62.74

010203040506070

RTGS (KEPSS) NACH ATMs SCOM

Value moved (bn) Number of transactions/cheque (m)

Current Kenyan Payment system flows: monthly average (2008)

14

Retail payment systemsHigh value payment systems

...however, it is still miniscule in terms of value

Source: Mwaura (2009)

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25h January, 2010

Source: Mwaura, S (2009)

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State of the Market- Competition 2007- Soon after launch, competitor MNO launches

_________ scheme, which fails to get traction;

Late 2008- second MNO Zain applies for approval for new m-product, Zap (substantially similar to M-Pesa; launches in 2009);

15

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

Yu, Scheme operated by Essar Approved in July 2009;

Many applications received from other MNO’s and non-bank players to operate a mobile scheme.

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• 70% of users are already banked• Blend of uses:

– 50% send/ receive money– 20% store value

• Average user:– Male– 25-45 year s old– Better education– 60% of senders urban; slightly more than

half of receivers rural• 90% believed money was safe with M-Pesa• High satisfaction levels

– More than 80% said they would worse off without M-Pesa

Source: FSDK presentation (2009) on 2008 survey of 3000 M-Pesa users

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MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

State of the Market-Survey of M-Pesa Users

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State of the Market-How Do People Send Money?

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

Source: FSDK presentation (2009) on 2008 survey of 3000 M-Pesa users

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Agenda1. Context of mobile money in Kenya;

2. How does M-pesa work?

3. How has it evolved?

4. Regulatory questions; 5. Conclusions: learning from Kenya.

18

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

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How does m-payments promote broader policy objectives?

• Kenya had very low levels of formal usage in 2006

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MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

• Broadens access to financial services and promotes wider formal financial inclusion.

• Promotes economic efficiency through reduced transaction costs.

• Provides a focal point to assess areas for development in the retail banking system e.g. partnerships and agency banking.

• Enhances safety, security & efficiency of transactions.

• Positive impact on social & economic growth – employment opportunities.

• Mobile infrastructure is cost effective and flexible to the needs of the population

• Electronic footprint provides better tracking and monitoring of financial activities without the challenges of managing physical cash

Page 20: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

Question 1:How is Kenya’s Regulatory context?

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MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

Can non-banks issue e-money and/or operate payment systems?

Not ProhibitedPayment system bill which would give this authority is pending

Can banks appoint agents to take deposits?

No Non-banks not precluded; changes enacted to allow banks

Is taking of cash/ opening of accounts subject to AML control?

Regulations cover banks only

AML/CFT Act Ascented to on 31/12/2009

Current reality(Banks Act/ Central Bank Act)

Proposed changes

Key Questions relating to enabling a mobile money product in Kenya

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Question 2: What is the risk profile of mobile money?

• Operational risk: Providers responsible for managing operational risk through procedures and controls.

• Anti money laundering: KYC facilitated by national identity cards, electronic footprint provides audit trail and transaction monitoring is critical .

• Systemic risk – Defined threshold limits, volumes and reporting• Consumer Protection – Provider has procedures and capacities to handle

and resolve complaints timeously and reports to regulator.• Agency risks – Clear accountability for actions of agents through agent

agreements.• Insolvency - Trust account in a regulated institution that is ring fenced

from the operations of the service providers, mitigates the risk.

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MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

These risks were discussed in detail prior to issuing the letter of no objection to Safaricom

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Question 3: Whether to regulate at outset?

– Presently no direct authority to regulate but intend to bring mobile payments into the regulatory framework under the proposed National Payment Systems Bill and AML/CFT)

– Meanwhile, various conditions set on reporting requirements

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MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

Did the proposed activity fall under definition of Deposit taking? NO, because:-- No intermediation (& no interest paid)- Funding ring fenced: not available for operations

If not, how should CBK relate to it?

Was there demand for it in the market?– The Fin Access Survey (2006) demonstrated that traditional

banking channels were not reaching the unbanked– High demand for access, coupled with inadequacy of

traditional channels, was critical in the decision to authorize M-Pesa to launch.

Page 23: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

Question 4: How to integrate mobile payments into an efficient

retail payment ecosystem? Future questions

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MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

How to promote appropriate levels of competition?

How to promote interconnection to other systems?

- How many players can the Kenyan market support at the level of payment instrument provider vs. retail payment system?

- Agents are exclusive. Is this efficient or optimal for access?

Page 24: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

Question 5: How to integrate mobile payments into an efficient

retail payment ecosystem? Future questions

24

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

How to promote appropriate levels of competition?

How to promote interconnection to other systems?

- How many players can the Kenyan market support at the level of payment instrument provider vs. retail payment system?

- Agents are exclusive. Is this efficient or optimal for access?

Page 25: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

Agenda1. Context of mobile money in Kenya 2. How does M-pesa work?3. How has it evolved? 4. Regulatory questions

5. Conclusions: learning from Kenya

25

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

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There are many financially excluded people who increasingly have access to mobile technology

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

We have come a long way in a short time, but there is further to go

Source: FSD(2009)

Of those in each category of inclusion, % having:

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M-Pesa has expanded well beyond its core P2P functionality

27

MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

CoreP2P

NaturalPerson

Payee Corporate

Agent Non-Agent

Cash Out Bill PayNaturalPerson

Payer

CorporateAgent

Non-Agent

Cash in

Employers (bulk deposit)

Mobile Payment Ecosystem

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Page 28: MOBILE PAYMENTS REGULATORY FRAMEWORK PERSPECTIVES … · 2018. 12. 25. · Agenda 1. Context of mobile money in Kenya 2. How does M-pesa work? 3. How has mobile money evolved? 4

Engaging with the Regulator

1. Pilot

• Notification of Intent

• Demonstration of product capabilities

• Request for authorization

2. National Launch

• Letter of no objection

• Monthly reporting of predetermined metrics

• Regular engagement with regulator and key stakeholders

3. Expansion of functionality

• Product extension approval on case by case basis

• Coordinated development of further enablingregulations

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MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

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• An enabling approach requires purposeful and continued engagement to understand and facilitate innovations that can improve financial inclusion.

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MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop. Lagos, 25th January, 2010

• New legislation (such as the draft NPS Bill and accompanying guidelines/ regulations) endeavors to provide the necessary level of certainty and a create level playing field for all financial services

• Regulatory certainty is critical to ensure market confidence in long term investment in broadening financial access

Leadership through engagement

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• In crafting the new regulatory framework the way forward is to rely on the conceptual differences between:

• Banking Business: Generally regarded as deposit taking and lending that raises prudential risks that should be regulated to manage the risks.

• Electronic money: Which involves issuance of stored electronic value presents a different level of risk as it does not involve intermediation.

• Payments: Which involves the transfer of value. Here the risk of loss is limited to a relatively short window and the need for prudential regulation is limited.

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MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010

Proposed Regulatory Framework

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MOBILE PAYMENTS REGULATORY FRAMEWORK

Mobile Payments Services Regulatory Financial Dissemination Workshop, Lagos, 25th January, 2010