mobile payments mchek
DESCRIPTION
TRANSCRIPT
Driving Consumer Acceptance- The mChek Story
MoMo Monsoon, 2008
30th August, Bangalore
Navin Thangiah,
Director- Market DevelopmentmChek
Key Drivers for Consumer Adoption
Consumer Accessibility
Simple, Simple, Simple
Affordability & Convenience
Educate
– Marketing push
Consumer Accessibility
mChek CONFIDENTIAL
Consumer Accessibility
ChannelChannel GSMGSM CDMACDMA
SIM Available Available
J2ME / Smart Appln Available Available
IVR Available Available
USSD Available N / A
BREW N / A Available
100 % Customer ReachUSSD/IVR – Server Side Connectivity
J2ME / BREW– Certified on 325+ DevicesSIM Application certified with top 6 SIM vendors
Simple, Simple, Simple
Works on all phones
Just an SMS “mChek” to a short code (56767)– Anytime, Anywhere
Multiple channel access: mobile, E-commerce website, IVR, Call-center, ATM, POS (OTC), etc.
Customer Support– Avoid call-ins: Post payment in real time with SMS reciept
Affordability & Convenience
Toll-free SMS
No transaction cost
Convenience- Anytime, Anywhere
Wide usage scenarios– Bill payment & Prepaid Recharge– Ticketing: Travel and entertainment– E-commerce websites– Over-the-counter
Educate
Customer Education– Bill Cover/Inserts– Website/Emailers
Driving Trials– SMS reminder for bill payment– Consumer Promotion (Rs 100
offer)
Marketing– 360 degree mass media
campaign
Marketing – Press
TOI/HT/ET
Marketing - Press
Marketing - Press
India Today
Marketing - Outdoor
Marketing – Outdoor
Marketing – Outdoor Locations
Coffee Shop
Marketing- TV Commercial
Money Transfer
Prepaid Recharge
Postpaid bill payment
ResultsJa
n-07
Feb
-07
Mar
-07
Apr
-07
May
-07
Jun-
07
Jul-0
7
Aug
-07
Sep
-07
Oct
-07
Nov
-07
Dec
-07
Jan-
08
Feb
-08
Mar
-08
Apr
-08
May
-08
Jun-
08
Jul-0
8
Aug
-08
Jan 07: Pilot in Delhi
Sep 07: National Rollout
Mar 08: Prepaid Launch
Jun 08: Mass Media incl TV commercials, etc.
Customer Speak
"mChek rocks - I love the service and look forward to paying more bills with it” Sharad Sharma, CEO, Yahoo-India
“I just paid my airtel bill using mChek. It is a superb convenience!! I was awestruck” Phanindra, CEO, Redbus.in
“I have used mChek for past 3 months and I can't imagine paying my bills any other way. I used to struggle with the web-site of service
provider. Many times payment will not go through or will be debited twice. mChek is easy, safe and really cool - pay on the GO!! I am telling this to all my friends in social gatherings and parties” R. K.
Mishra, the Winner in Times Of India’s Lead India poll.
Thank You
For additional information, please contact:
Navin Thangiah
Director- Market Development, mChek
Mobile : +91 9901452277,
Email : [email protected]