mobile money: global perspective

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Mobile Money: Global Perspective John V. Owens MABS 2011 RBAP-MABS Regional Roundtable Conference Hyatt Hotel & Casino, Manila November 9, 2011

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Atty. John V. Owens shares global trends, lessons learned, and case studies on mobile money.

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Page 1: Mobile Money: Global Perspective

Mobile Money: Global Perspective

John V. OwensMABS

2011 RBAP-MABS Regional Roundtable ConferenceHyatt Hotel & Casino, Manila

November 9, 2011

Page 2: Mobile Money: Global Perspective

Mobile Money Connected World Forum

Page 3: Mobile Money: Global Perspective

Trends Importance of viral marketing

Focus on influencers and real

market needs

Payroll & G2P services to promote

mobile money and mobile

banking services

Tiered fee structure for bank VS.

non-bank clients

Page 4: Mobile Money: Global Perspective

Lessons Learned Using Mobile Money

Benefits for small banks and MicroFinance Institutions

FootFallSavingsRevenue

Brand

Page 5: Mobile Money: Global Perspective

Lessons Learned Using Mobile Money

Examples of banks & MFIs partnering with mobile money operators to finance agents

Governments being more active in supporting mobile money via G2P transfers

(Conditional Cash Transfer)“No one owns the mobile customer, he is a user and not owned by anyone”Osman Sultan CEO Du, U.A.E.

Page 6: Mobile Money: Global Perspective

Facts from Kenya

More people save via MPESA platform than save in a bank Most banks now have to connect to mobile money platforms to keep & expand market

share 70% of all formal payments are now via MPESA rather than credit/debit/ATM cards MPESA processes more transactions a day than Western Union worldwide

Page 7: Mobile Money: Global Perspective

New Entrants

“We want to partner with everyone to create a mobile payment

ecosystem” Neil Ahlsten, Head of New Business Development,

Google

Page 8: Mobile Money: Global Perspective

Interesting Use CasesInteresting use of mobile money to

provide microinsurance Mi Life a product

of MTN Ghana

Page 9: Mobile Money: Global Perspective

“Toys are hooks for

selling Happy meals while

mobile payments or

transfers are hooks for

selling a depository

relationship”

QasifShahid

Head of Remote Banking &

Executive

Vice President MCB Pakistan

Page 10: Mobile Money: Global Perspective

Linking & Managing

Master Account

Wife ChildMaid

MultipleMobile Money Accounts

Page 11: Mobile Money: Global Perspective

Lookingat Real Use Cases

Bank South Pacific (BSP)

providing real mobile

payment system

for cocoa farmers

Page 12: Mobile Money: Global Perspective

New Approaches to Mobile Payments

Page 13: Mobile Money: Global Perspective

Using Characters to Promote Mobile Money

Page 14: Mobile Money: Global Perspective

Financial Education

To Promote Mobile Banking