mobile money for business development in the east african

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Mobile Money for Business Development in the East African Community Cécile Barayre Programme Manager, E-commerce and Law Reform Programme 24 October 2013 [email protected]

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Page 1: Mobile Money for Business Development in the East African

Mobile Money for

Business Development

in the East African

Community

Cécile Barayre Programme Manager,

E-commerce and Law Reform Programme

24 October 2013

[email protected]

Page 2: Mobile Money for Business Development in the East African

GLOBAL FORUM ON FINANCIAL INCLUSION FOR DEVELOPMENT, 24-25 OCTOBER 2013

Contents

• Background

• Role of postal offices

• Case of Burundi

• Recommendations

Page 3: Mobile Money for Business Development in the East African

GLOBAL FORUM ON FINANCIAL INCLUSION FOR DEVELOPMENT, 24-25 OCTOBER 2013

EAC SNAPSHOT

• 138M+ population

• 67M+ mobile phone

subscribers

• 21 mobile network operators

• 15 of these have mobile

money (MM) offerings

• 15% of all MM deployments

in Africa

• With 30M+ mobile money

(MM) subscribers

Page 4: Mobile Money for Business Development in the East African

EAC MOBILE MONEY SNAPSHOT

Page 5: Mobile Money for Business Development in the East African

GLOBAL FORUM ON FINANCIAL INCLUSION FOR DEVELOPMENT, 24-25 OCTOBER 2013

• Kenya (Airtel) and Burundi (Ecokash)

• Advantages: trust and postal network (critical

mass of customers and agents)

• super agent: a cash-in/cash-out network

• Issues: computerization, competition

• Offer services to several mobile money

operators: improve interoperability for customers

and MNOs

ROLE OF POSTAL OFFICES

Page 6: Mobile Money for Business Development in the East African

GLOBAL FORUM ON FINANCIAL INCLUSION FOR DEVELOPMENT, 24-25 OCTOBER 2013

BURUNDI: ECOKASH & RNP

• First MM in the country (2009)/29,000 MM

subscriptions

• Ecokash agents/postal offices

• Almost no access to MM services (lack of

infrastructure and banks in rural areas)

• 132 post offices: RNP as a super agent

"Suivant le rythme du changement, la RNP devra analyser les opportunités offertes

par les TIC en vue de l'exploitation prochaine des produits électroniques tels e-

banking, e-commerce, e- business, e-administration et autres produits apparentés ».

Victoire Ndikumana, Ministre en charge des postes (9 octobre 2013)

Page 7: Mobile Money for Business Development in the East African

GLOBAL FORUM ON FINANCIAL INCLUSION FOR DEVELOPMENT, 24-25 OCTOBER 2013

RECOMMENDATIONS

• Need for an effective and robust legal and

regulatory framework

• Need for regulatory teamwork between

regulatory and market sectors

• Need to address concerns related to : - consumer protection,

- registration and transaction limits,

- regulatory collaboration and

- interoperability

Page 8: Mobile Money for Business Development in the East African

GLOBAL FORUM ON FINANCIAL INCLUSION FOR DEVELOPMENT, 24-25 OCTOBER 2013

STATUS E-COMMERCE LEGISLATION

eContracting Data

privacy

Consumer

protection

Copyright Domain

name

Internet &

mobile

payment

systems

Cybercrime

& cyber-

security

Content

control

Burundi Pending Pending Pending 2005 Act Not

reported

X 2009 Act &

Bill

Pending

Kenya 2009 Act X 2010

Regulation

s &

proposed

Bill

2009 Act Not

reported

X

2009 Act 2010

Regulations

Rwanda 2010 Act X 2010 Act 2009 Act Pending X 2010 Law

2010 Law

Tanzania Draft bill Partial

under

2010

Law

X 1999 Act X X Draft bill Partial

under 2010

Law

Uganda 2011 Act Draft

Law

2011 Act 2006 Act Pending X 2011 Act 2011 Act

Source: UNCTAD, 2013

Page 9: Mobile Money for Business Development in the East African

GLOBAL FORUM ON FINANCIAL INCLUSION FOR DEVELOPMENT, 24-25 OCTOBER 2013

• Define quality of service metrics that are regularly

tracked and disseminated

• MM data needs consideration within general

framework of privacy and data retention laws

within the EAC

• Consumer support structures and systems

• Consumer training

CONSUMER SUPPORT AND PROTECTION

Page 10: Mobile Money for Business Development in the East African

GLOBAL FORUM ON FINANCIAL INCLUSION FOR DEVELOPMENT, 24-25 OCTOBER 2013

REGISTRATION AND TRX LIMITS

• Incremental registration and KYC

• Harmonization of ID documents

• SIM + small business registration

REGULATOR TEAMWORK

• Financial + communications regulator

• Regional harmonization and integration

Page 11: Mobile Money for Business Development in the East African

GLOBAL FORUM ON FINANCIAL INCLUSION FOR DEVELOPMENT, 24-25 OCTOBER 2013

INTEROPERABILITY

• Challenging for small enterprises to support

multiple MM platforms for payment

• Interconnection fee: voice vs. MM

• MM ecosystem integration into the national

payments system

• National MM ecosystem integration into the

EAC

• Post as a switch among several MMOs

Page 12: Mobile Money for Business Development in the East African

THANK YOU!

http://unctad.org/en/PublicationsLibrary/dtlstict2012d2_en.pdf

http://unctad.org/en/pages/PublicationWebflyer.aspx?publicationid=251

For more information on UNCTAD Studies on Mobile Money

and Cyberlaw Harmonization in the EAC:

Page 13: Mobile Money for Business Development in the East African