mobile mondaypresentation8 - bitsplitters

BitSplitters

how to sell a

swift kick in the butt!

Mobile Monday Samuel Welten

BitSplitters

the sun

Mobile Monday

sunbeat

BitSplitters

Sunlight is essential for light on earth.

The sun spectrum consists of: • Infrared radiation

• Visible light

• UV radiation

Mobile Monday

BitSplitters

UV radiation is commonly divided into: • UVA: 400 nm to 315 nm

• UVB: 315 nm to 280 nm

• UVC: 280 nm to 100 nm

UVC is blocked by the atmosphere.

Mobile Monday

BitSplitters

• UV radiation causes skin cancer

• Increasing prevalence worldwide

• 2 out of 3 Australians will be diagnosed with skin

cancer when they are 70.

Mobile Monday

BitSplitters

• Mostly caused by UVB radiation

• Body has a certain amount it can cope with

• Serious sunburns are directly related to skin cancer

Mobile Monday

BitSplitters

• UV radiation reduces

the elasticity of the

skin

• Long term effects

clearly visible

Mobile Monday

BitSplitters

UV radiation stimulates

vitamin D production Affected of lack of vitamin D: • Indoor workers

• Relevant fraction of people

during winter on northern

hemisphere

• Sunlight makes people happy

• Causes serotonin production

• Sunlight can help depressed

people

Mobile Monday

BitSplitters Mobile Monday


• People need to learn how

to deal with the sun

• The information is there.

But how should it be

applied?

• How can we reach the

people?


• Willingness to attach an additional device

• Pay attention to an additional service

• Reach people in the consumer market


• Technology

• User experience

• Co-Branding

BitSplitters

our technology

Mobile Monday

sunbeat

BitSplitters

A wearable UV Awareness System to replace the

missing sense.

Consisting of: • A sensor that measure UVA and UVB

• A smartphone app

• A web community portal

Mobile Monday

BitSplitters

• Smaller than a five cent piece

• Bluetooth 4.0 communication

• Autonomous through solar cell (3 mm x 4 mm)

• Can be packaged water proof

Mobile Monday

BitSplitters

• Charge with solar cell

• Make a UV measurement

• Broadcast it in an

advertisement

• Go to sleep

Mobile Monday

BitSplitters

Sensor is small: can be integrated into clothing.

Placement is important: • Must be at an exposed position

• Not covered by cloth

• Known angle to sun

Mobile Monday

BitSplitters

the sunbeat experience

Mobile Monday BitSplitters

sunbeat

sunbeat

learn. control. enjoy.


BitSplitters

Get to know UV radiation: • Know the effects on your body

• Know how to weight the different effects

• Automate protective measures

Mobile Monday

BitSplitters

Take control of the situation: • Start changing your behavior

• See effects of change

• Compare to others

Mobile Monday

BitSplitters

Become self confident around the sun: • Check the current intensity when you are unsure

• Feel save around the sun

• Make the sun your friend

Mobile Monday

BitSplitters Mobile Monday BitSplitters

learn. control. enjoy.

BitSplitters

co-branding

Mobile Monday

sunbeat


Let existing brands integrate sunbeat:

• into jackets

• into hats

• into backpacks

• into sunglasses

Let sun-related brands sunbeat for marketing:

• Sun screen manufacturers


Advantages:

• Marketing and distribution done by companies

• We don’t have to develop awesome clothing

• Brand synergies

• People don’t have to care about an additional device


• Technology

• User experience

• Co-Branding


• Make the kick enjoyable!

• Only kick your customers when

they need it!

• Let other companies sell your kick

to their customers!

BitSplitters

thank you


sunbeat

mobile mondaypresentation8 - bitsplitters

Health & Medicine