mobile monday presentation - sydney september 2013
DESCRIPTION
Looking at the predicted continued growth of the world's app economy and the broad range of skills that are required to successfully make an appTRANSCRIPT
Teaching people the mobile app making business
The problem
• Creating a successful mobile app requires a broad skills base
– Research– Business models and budgeting– User experience– Interface design– System architecture– Coding– Product management– Project management– Legal– Investment– Marketing
• Even experts in one area, such as engineering, are unlikely to be successful unless they master sufficient expertise in the other areas
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The A.I. Team
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The Actual A.I. Team
Nic WrightStrategy & Legal
Indy ChakrabartyMobile Development
Vijay SanthanamMobile Development
Claudia SangripantiMobile Marketing
Ash DonaldsonUser Experience
Alan ZeinoMobile Marketing
Iain DowlingUser Interface Design
AppInstruct’s Roadmap
Worksheets, case studies & tutor support
• Plan your app as you study
• Learn from app entrepreneurs’ earlier experiences
• Emphasis on the practical
• Ability to ask our experts – via email and weekly Hangout
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The opportunity
• Move to smartphones– Penetration – Australia 65%, UK 61%, USA 53%– Huge Surge of China – Jan 2012 around 50% of US adoption, Feb 2013 – overtook US
adoption– Brazil only at 36% – India only at 10%– Cheaper iPhone better news for developers, than Apple = more app users
• Growth in downloads– Gartner predicts there will be 310b app downloads in 2016– Most downloads will be Free – 288b– But paid downloads to grow 3x – 8.1b in 2013; 21.6b in 2016
• Growth in revenues– Apple has paid out over $5b in last 12 months, same amount as in 1st 4 years– Gartner predicts app store revenues of $24.5b in 2013 (includes advertising)– Gartner predicts estimated value of $74b in revenue from app stores in 2016– Paid-for downloads will contribute 45.2% of this revenue by 2016– In-app-purchase will account for 41% of this revenue by 2016
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Learn more
• If you’ve a Case Study, we’d love to hear from you
• If you’re interested in broadening your knowledge, then contact me for special pricing
Start Free Trial – http://appinstruct.com
Contact us at [email protected] or twitter.com/appinstruct