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Mobile Mindsetwith

Mobility and its role in enterprise

&

AGENDA

• Why Mobile can be Hard• Digital transformation• Mobile as primary enabler• Enterprise Mobility Journey• Obstacles• Mobile Application Development Platforms• Short Demo• Conclusions• Q&A

Copyright©2016 Oracleand/oritsaffiliates.Allrightsreserved.

WhatisthecostofdevelopingMobileApplications


CostofMobileApplicationDevelopment

270KAverageCostperApplication


ExplanationBehindTheHighCostsOfAppDevelopmentDeveloperCost• Facebook,Google,Twitter,FitBit haveteamsofover100 peopleworkingonasinglemobileapp

• Commontohavebetween3 and10 peopleworkingonasingleplatform(iOS/Android)app

• Typicaltimelineforaninitialprojectisbetween4 to6months

BuildvsBuy• DoIusemyownteamorcontractlabor?• Retainingtalentishard!

Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.Copyright©2016, Oracleand/oritsaffiliates.Allrightsreserved.

Source:Gartner2016

By2020,morethan¾ofenterpriseswillhaveatleastonemobileappdevelopmentplatform(madp)toacceleratetheirdigitalbusinesstransformationstrategy.

6


CostofMobileDevelopers

7

TypeofDeveloper Description AverageHourlyCost

Basic /IntermediateIOSDeveloper CapableofObj.C &Swift $250-300+

Basic /IntermediateAndroidDeveloper CapablewithJava&AndroidSDK $200- 250+

Xamarin Developer Capablewith C#,.NETframework,XamarinandVisualStudio $175-200+

PhoneGap /CordovaDeveloper

HTML5, CSS&JavaScript.FrameworkslikeBackBone.js,Ionic,AngularJS.KnowledgeofAndroidSDKandSwift

$125+


ThecomplexityofMobileandInfrastructure

IntegrationClientDevTools SecurityMonitor

&AnalyzeMobileServices

MultipleEnvironments


Account&Customer

SFA/CRM

GeoInfoSystem

Inventory

Logistics

Accounting

Documents

Routing/Driving

ProductInfo

PricingInfo

Manuals

Shipping

Locate Service/Customer

RepairPart/ServiceEquipment

OrderaPart/Approve

SystemofEngagement

Job/Task Data SystemofRecord

MobileBusinessProcess


DifferentiateattheEdgeoftheInteraction• UniqueRules&RequirementsforeachIndustry&Vertical• UniqueProcessesforeachofourcustomers

• Spansmultiplesystems&services;PublicandPrivate

• RequireReal-TimeEnhancedUserExperiences;Push,Location,Analytics

MobileWorker

(FieldSales/Service)

Manager(Approvals&KPI’s) Data

MobileBusinessProcess

BackOfficeBusinessProcess

MobileProcessesareDifferent!

Data

Data


MobileRequiresmultipledatasourcesMobile-FirstPushNotification

Sync Offline

Analytics

Storage

LocationBasedServices

Social NetworksTwitter, Facebook, LinkedInSocialIntranetConversationMicro-Service

SAPOnpremiseMicro-Service

Location ServiceGoogleWebMicro-Service

Core HR, PeopleSoft Micro-Service

Talent ManagementTaleoCloudMicro-Service

CoreHRMicro-Service

Talent ManagementTaleoCloudMicro-Service


By2017,50% oftoday'sdeployedmobileenterpriseappswillbecompletelyrewrittenorreplaced!

Source:GartnerPresentation,TheCurrentandFutureStateofmobility,VanL.Baker,JasonWong,August2015

1in4Discardedafter

oneuse.

60%Appsareneverdownloaded

2/3Lessthan1000

downloadsfirstyear

DIGITAL TRANSFORMATION

•A fundamental change•To drive revenue and efficiency•Eliminate barriers•New value chains and business opportunities•Rather more complex - blurring digital and physical worlds•Mobile Transformation is primary enabler

ENTERPRISE MOBILITY JOURNEYLow

MaturityI need to have

amobile app

Medium Maturity

I need to have a portfolio of apps

High MaturityI need to have a

mobilitystrategy

• Uncertainty on where to start• Misidentification of requirements

and the scope• Short-sighted mobility focus based

on a single app• Complexities in vendor selection and

management

Mobile application projects are not completed on time and within the

scope

• Difficulty finding the right sourcing strategy (in-house vs. outsourced)

• Business know-how transfer to third parties

• Standardization and management issues across different sources for different apps

Exploration of the enterprise mobility world may have a high learning cost

• Working with a high number of developers for multiple apps for multiple platforms

• High app maintenance and management costs

• The need for supporting multiple versions of the apps in the stores

As the number of apps increase, productivity decreases due to

management complexities

SUCCESSFUL MOBILE TRANSFORMATION

Businessknow-how

Projectknow-how

Mobileknow-how

UI/UXknow-how

Business

Project

Mobile

UI/UX

• These processes cannot be considered alone• Fusing theses processes is the way to go to ensure high quality apps that work well both in frontend

and backend as well as being delivered on time, within budget

A successful mobile app (some seams might be slightly visible and that is fine for agility)

A mobile app cannot be successful even if just a piece is missing or misplaced. It is eventually rejected by users

OBSTACLES ON YOUR JOURNEY - 1

•High Level:•Collaboration and sharing•Organizational knowledge•Standardization•Dependencies• Integration efforts


•Technical/More Specific:•Development•Certification Management•Testing Distribution/Automation•Store Submission Processes• iOS specific Update Processes


•Technical/More Specific – Cont.’ed:•B2B and B2E App Distribution

•Version Management

•Tracking and Monitoring

MOBILE APPLICATION DEVELOPMENT APPROACHES

PerformanceUser ExperienceOS Feature SetSecurity UI & Animation Complexity

Support & Maintenance CostTime To MarketCost of Test

PlatformBasedNative

Cross-PlatformNative

Cross-PlatformHybrid

App Makers /Rapid Tools

Mobile WebHTML 5

Mobile FriendlyWebsite

DEVELOPMENT VS. MAINTENANCE

•Development vs Maintenance Efforts

MobileAppDeveloped– 100Units

Year1–Maintenanc

e60– 80Units

Year2–Maintenanc

e60– 80Units

Year3–Maintenanc

e60– 80Units

Total180%to240%oftheinitialeffortthroughout

thelifeofamobileapp!

MOBILE APPLICATION DEVELOPMENT • Think in product terms

• Start small with an MVP

• Functional quality & Application quantity

• Focus on experiences

• Cross-platform is the key

THE SOLUTION: ENTERPRISE MOBILITY PLATFORMS

By 2020, more than 75% of enterprises will have adopted at least one

mobile app development platformto accelerate their digital business transformation strategy, up

from approximately 33% in 2015.

Source: Gartner

MOBILE APPLICATION DEVELOPMENT PLATFORMS

Platform Focus Enterprise Community Enterprise Community Community

Lifecycle Management Yes Partially Yes No No

Lifecycle Environment Cloud Desktop Desktop No No

Development Environment Cloud Desktop Desktop None Desktop/Web

Development Technology Native Native Native Native(not single codebase)

Hybrid

Development Language JavaScript C# JavaScript JavaScript JavaScript

100% Native API Access Yes Yes Yes No No

Update Apps with Hot Deployment Yes No No No Yes

iOS Development without a Mac Yes No No No No

MBaaS Services Oracle MCE Azure Kony MobileFabric No No

Enterprise Ecosystem Oracle Microsoft Proprietary No No

SHORT DEMO

CONCLUSIONS

• Efficiency gain•Development time• Cost reduction•Maintenance• Standardization•Mobility know-how• Internal IT/Development Resources

Thank YouThis was just an introduction

The great world of mobility awaits you to explore it!

Girk CakmakVP of Sales, [email protected]

Scott MooreOracle NAS - Business Development [email protected]